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Kayden Kelly
Works at Blast Analytics & Marketing
Lives in San Francisco, CA
341 followers|69,264 views
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Learn how to use Google Analytics' Dimension Widening to import your data to add more value to your reports inside Google Analytics. This is especially important when you have IDs from email marketing or CRM, and encoded data that limits usefulness of GA reports.  
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Kayden Kelly

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Good high level post and PDF on digital analytics governance. Governance is still undervalued and needs more attention. It doesn't have the shiny ball glamour but it is a foundational element to success. Without it the shiny ball initiatives will continue to fall short of hype and expectations.
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Organizations need to do two things:

1) know what the right questions to ask are and,
2) know how to get the right answers

For that you need the right mix of analysts (to ask the right business driven questions) and scientists (to mine for the right data driven answers in context) who operate on the same level.
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Analytics Consulting and Online Marketing Strategy
Employment
  • Blast Analytics & Marketing
    CEO / Managing Director, 1999 - present
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Analytics Consultant & Founder of Blast Analytics & Marketing
Introduction
Analytics Consultant and Online Marketing Strategist. Founded Blast Analytics & Marketing in 1999, which provides analytics consulting and online marketing. Certified partner and reseller for Google Analytics, Urchin, Webtrends and Adobe SiteCatalyst.
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Have biked 300 miles in a day, ridden the Trans-Rockies, raced 100 mile mtb & 24 hour solo races on a singlespeed, completed a marathon, married my best friend and achieved all my life goals. Need new goals!
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San Francisco, CA
I had a great experience recently buying a BMW M5 from Rob. He was very friendly and helpful. In fact, he helped me find the exact car I wanted down to the packages, trim, color, wheels and interior. I didn't have to compromise on anything.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 11 months ago
reviewed 11 months ago
I was shopping for a new sports car and after speaking with a salesman, I was told that I would be able to test drive the GT-R. However, when I got to the dealership they treated me like I was a criminal and wouldn't let me drive the car until I went into a room and essentially agreed to buy the car before I test drove it. Who is going to agree to buy a car without test driving it? However, I have to thank Future Nissan for helping to make the decision easy on what car to buy. I went directly over to Roseville BMW and purchased an M5.
• • •
Quality: Poor to fairAppeal: Poor to fairService: Poor to fair
Public - 11 months ago
reviewed 11 months ago
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Doctor Tucker is a caring, friendly and knowledgable doctor who I would recommend to anyone.
Public - a year ago
reviewed a year ago