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Kayden Kelly
Works at Blast Analytics & Marketing
Lives in San Francisco, CA
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Kayden Kelly

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Today we mourn the loss of our dear friend, long-time community member, and constant shining star in the industry, Dana Lookadoo. We all have a story about Dana. I'd love to hear yours.
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Great takeaway: Confidence level doesn't matter unless you can see consistent, stable patterns. Read for more insight on evaluating test results...
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Always good to remember that if there is a potential to attack a company, especially their data; someone probably will...

Great post, Georgi!
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Great creativity Paul, on an example of how ecommerce reports can be used for non-commerce sites.
In this third post in our 4 post series on Google Analytics Enhanced Ecommerce reports, we take a look at three reports -- the newly revised Product Performance and Sales Performance reports, as well as the brand new Product List Performance report. You'll learn how reports are more focused on revenue, now include product returns, help track performance of product list displays, how eCommerce Reports can be creatively used to track non-commerc...
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How to use custom dimensions to improve your email campaign tracking and reporting. Tells a more accurate story of user interactions and makes it easier to take action on your data!
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Get actionable paid search tips, ad examples, and an easy-to-use PPC Ad Copy Writing Template that will help you write better PPC text ads
As a Paid Search Marketing Strategist at Blast, I was thrilled to attend MECLABS Web Optimization Summit held in NYC in late May. It was awesome to share and learn from so many like-minded marketing optimization industry leaders. At Blast, we are a goal and data driven group. As such, we've developed frameworks that allow us to rapidly optimize and improve performance, producing the greatest gains for our clients. In this article we are sharin...
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Kayden Kelly

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Protect and ensure the security and quality of your data. Your organization's future depends on it.
AT&T has made a huge $25 million mistake. The New York Times reports that the Federal Communications Commission slammed AT&T with a massive $25 million fine on Wednesday for "failing to pro...
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The secret sauce for how we deliver and delight clients at Blast. Enjoy, and please feel free to ask any questions...
Presentation from eMetrics SF 2015 where I shared the Digital Measurement Framework that Blast Analytics & Marketing uses to successfully deliver and delight B2B and B2B clients in verticals such as retail, healthcare, tech, finance, and travel. Here is the eMetrics "Goal Setting for Digital Measurement Success" session description: Do you have clear goals and a distinct definition of what success looks like across the entire customer journey? Ka...
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Best part is #4: Decide what data to include and organize the data to complement the narrative, support the characters, and reveal the plot. Most people cannot discern the salient points from tables. They need pictures. Visualize the data so it captivates the audience. 
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You know what one of my favourite feelings in the world is?
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Check out this Interactive Data Visualization/Dashboard example on how to optimize a newspaper site, blog or other multiple author based content.
Instead of focusing on business questions, people tend to enter a state of over-thinking and over-analyzing a situation so that a decision or action is never taken. This is known as analysis paralysis. In this article we present an easy to follow 6 step framework to overcome this increasingly common problem with a structured analytical approach and the incredible data visualization tool - Tableau. This will empower you to generate a solid ROAI...
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Get a look at a real example of the new enhanced ecommerce reports and a valuable surprise that we uncover in the Shopping Behavior Report which simplifies creating custom ecommerce segments.
Continuing on from part one in this four part blog series on Google Analytics Enhanced Ecommerce reports, where I discuss the new Ecommerce Overview report. I am now taking a first look at the Shopping Analysis reports. First up, is the Shopping Behavior Analysis report, followed by a review of the Checkout Behavior Analysis report. Spoiler alert...there is a valuable surprise that we uncover in the Shopping Behavior Report which simplifi...
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Have him in circles
419 people
mijan rahman (Gbuss)'s profile photo
Paul Paquin's profile photo
Michael Ross's profile photo
Jesse Boland's profile photo
Jonathan Hasson's profile photo
hicham achkain's profile photo
Pramod Kerkar MD, FFARCSI, DA's profile photo
Rowena Beach's profile photo
Alberta Ajello's profile photo
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San Francisco, CA
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Analytics Consultant & Founder of Blast Analytics & Marketing
Introduction
Analytics Consultant and Online Marketing Strategist. Founded Blast Analytics & Marketing in 1999, which provides analytics consulting and online marketing. Certified partner and reseller for Google Analytics, Urchin, Webtrends and Adobe SiteCatalyst.
Bragging rights
Have biked 300 miles in a day, ridden the Trans-Rockies, raced 100 mile mtb & 24 hour solo races on a singlespeed, completed a marathon, married my best friend and achieved all my life goals. Need new goals!
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Occupation
Analytics Consulting and Online Marketing Strategy
Employment
  • Blast Analytics & Marketing
    CEO / Managing Director, 1999 - present
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Male
I had a great experience recently buying a BMW M5 from Rob. He was very friendly and helpful. In fact, he helped me find the exact car I wanted down to the packages, trim, color, wheels and interior. I didn't have to compromise on anything.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
I was shopping for a new sports car and after speaking with a salesman, I was told that I would be able to test drive the GT-R. However, when I got to the dealership they treated me like I was a criminal and wouldn't let me drive the car until I went into a room and essentially agreed to buy the car before I test drove it. Who is going to agree to buy a car without test driving it? However, I have to thank Future Nissan for helping to make the decision easy on what car to buy. I went directly over to Roseville BMW and purchased an M5.
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Quality: Poor - FairAppeal: Poor - FairService: Poor - Fair
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Doctor Tucker is a caring, friendly and knowledgable doctor who I would recommend to anyone.
Public - 3 years ago
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