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Katy Howell
Works at Immediate future
Lives in London
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Katy Howell

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What does it mean to be truly social-first? We explore 9 principles of modern marketing http://po.st/SocialFirst 
Recently Guinness launched a new advert but instead of the ad creating a perfect storm stemming from TV it was actually Instagram as the medium of choice.
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Katy Howell

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Get the inside scoop on Twitter's #Planfor2016 http://po.st/TWTR2016 
A colleague and I recently had the pleasure of joining the fab team at Twitter HQ for their 'Plan for 2016' agency talk. It was an informative session,
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Zeroing in on the ROI of social media is not child’s play – particularly in large organisations, it’s complicated. See how if you STOP, calibrate and listen you can make social media grab you some attention (internally) http://po.st/IceIce
...it's something that grabs hold of my brain tightly, keeps me awake now, daily and nightly. Ok well, maybe not quite, but it does get me thinking a
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Traditional media outlets are still the most shared sources of content on Facebook http://po.st/ContPub
Traditional media sites still seem to have a hold on the content being shared on Facebook. But for how long will that still be true?
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50% of your social content investment needs to be in targeted distribution http://po.st/NotContent 
Much has been written about getting the content right. Investing more in storytelling. But this is only one half of the content picture.
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How to create an award winning paid social campaign http://po.st/w1nn1ng
We were very proud to win Best Use of Social Advertising at the recent Social Media Buzz Awards recently. Fist pump. We did so on a modest budget, pipping big
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Katy Howell

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Social advertising is all about owning your micro-moments. But how do you define them? http://po.st/M0ments
For well over a year we've been advocating the importance of micro-moments and owning them - "owning the moment" is lorded in every brainstorm we have at the
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Will the UK's first social-dedicated TV Crime Drama engage with millennial telly watchers? http://po.st/Shield5
Monday 1st February sees the launch of Shield 5. The UK's first ever Instagram-only drama series.
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With first impressions increasingly being made through your online presence, how does your personal brand stack up? If it needs some TLC, look no further… po.st/Brand 
I’m sure that many of you are well versed in brand building, but when it comes to your own personal brand, how would you rate your on-line brand identity?
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Facebook is rapidly becoming the all-singing-all-dancing internet within the internet it has been aiming for for years. Here are a few functions Facebook products have that you might not know about - http://po.st/FBook
Facebook is rapidly becoming the all-singing-all-dancing internet within the internet it has been heading towards for years, here are a few functions Facebook
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“There will be new buzzwords. You will see them in presentations and blogs” - 28 social media trends for 2016 http://po.st/SocPreds16 
A sideways look at 2016, with a list of things that are guaranteed to happen.
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How to defriend, unfollow and declutter your social profiles in 4 easy steps. The results is better relationships, greater engagement and a stronger community http://po.st/declutter 
De-clutter your social profiles for better relationships, fabulous conversation and peace of mind
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People
Have her in circles
614 people
Michelle Crawford's profile photo
Jeff Clark's profile photo
Gunjan Jha's profile photo
Miller Paulinus's profile photo
WyattInternational's profile photo
Neville Hobson's profile photo
Matt Owen's profile photo
Will Vigor's profile photo
Richard F Sands's profile photo
Work
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Principal consultant
Employment
  • Immediate future
    present
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Gender
Female
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Helping brands navigate social media and develop social business at immediate future. Oh and a Mum
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London
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