Profile

Cover photo
Katy Howell
Works at Immediate future
572 followers|73,226 views
AboutPostsPhotosVideos

Stream

Katy Howell

Shared publicly  - 
 
Are your best spokespeople are your employees? LinkedIn’s latest product utilises the connections of employees in order to publish and curate content with up to ten times the reach of the average company page. 
http://po.st/Elevate
1
Add a comment...

Katy Howell

Shared publicly  - 
 
Running a marathon is a tough enough feat without having to live tweet your way through it. One member of the immediate future team is mad enough to be doing both, and making the London Marathon social  po.st/socmrthn 
1
Add a comment...

Katy Howell

Shared publicly  - 
 
With the furore around the new video livestreaming Meerkat app; should Twitter embrace the healthy competition or pull the rug from under the new SXSW favourite? If you’ve used Meerkat we’d really like to know. http://po.st/MeerkatApp
Since launch, Meerkat app has gained unprecedented popularity but can it maintain the pace with the risk of Twitter pulling the rug out from beneath it?
1
Add a comment...

Katy Howell

Shared publicly  - 
 
78% of salespeople that use social media are outperforming their colleagues. See why and how social media is paving the way to a new type of selling http://po.st/SocSell
How to reach, nurture and develop working relationships with the 90% of CEOs who never respond to cold emails or calls
1
Add a comment...

Katy Howell

Shared publicly  - 
 
 
1 in 4 on Twitter are Retweeting Celebs

This week sees the launch of our new Audience Report on Celeb Fans.

Globally, a quarter of internet users aged 16-64 say they are strongly interested in celebrity news and gossip – with a third of this group (and a fifth of internet users in general) saying that celeb news is an important reason for them using social media.

http://g-web.in/1LCfSOd
Globally, a quarter of internet users aged 16-64 say they are strongly interested in celebrity news and gossip.
View original post
1
Add a comment...
Have her in circles
572 people
SEMrush's profile photo
Christie Fidura's profile photo
Hemong Patel's profile photo
danielle moon's profile photo
James Beeson's profile photo
DJ ANTONY's profile photo
Nick Lewis's profile photo
Nitin Kumar's profile photo
Chris Brissy's profile photo

Katy Howell

Shared publicly  - 
 
With so much noise in social media, brands are increasing their content volume. They are getting louder and louder in social. But is this an effective strategy? Research shows that only 6% of B2C and 5% of B2B brands are very successful at tracking ROI. So why should you invest in content planning, optimisation and tracking...  http://po.st/ContentMud
With so much noise in social media, brands are increasing their volume. They are getting louder and louder in social. But is this an effective strategy?
1
Add a comment...

Katy Howell

Shared publicly  - 
 
These are five types of content that employees should willingly share on social - [Infographic] http://po.st/emplinf
Getting your employees to share content can be a struggle, but when they do it can pay off in ways that company posts cannot. Generating positive employee
1
Add a comment...

Katy Howell

Shared publicly  - 
 
Natural Segmentation: A growing trend in the data analysis world allows marketers to target their customers more successfully with the potential of increasing the lifetime value of their audience  http://po.st/NatSeg
Put your customers in charge with natural segmentation, using social login as the key to access valuable, hidden data.
1
Add a comment...

Katy Howell

Shared publicly  - 
 
 
Active usage down on Facebook, up on 7 other major networks

Our first blog this week previews data from GWI’s new trend on Facebook’s User Numbers.

Year-on-year, active user figures for the world’s ten biggest social networks show that Facebook was the only one which saw a decline (down six points between the two quarters in question). Twitter and Google+ held steady and all of the rest saw increases – with Instagram, Pinterest, Tumblr and Badoo posting particularly healthy rises.

http://g-web.in/1xgGuxG
Year-on-year, active user figures for the world’s ten biggest social networks show that Facebook was the only one which saw a decline.
1 comment on original post
1
Add a comment...

Katy Howell

Shared publicly  - 
 
Are you influential? And if so, are you a collaborator, authority or amplifier type? There is more to influencer marketing in social media than just identifying them. http://po.st/Influen
Social influencers have an enormous impact on credibility and reach. It can be one of your most powerful social media tactics. Get it right and the value
1
Add a comment...

Katy Howell

Shared publicly  - 
 
 
Moving pictures have been around for a while, but is there a role for cinemagraphy to play in social? With the rise of GIFs we think so! http://po.st/Moving
View original post
1
Add a comment...
People
Have her in circles
572 people
SEMrush's profile photo
Christie Fidura's profile photo
Hemong Patel's profile photo
danielle moon's profile photo
James Beeson's profile photo
DJ ANTONY's profile photo
Nick Lewis's profile photo
Nitin Kumar's profile photo
Chris Brissy's profile photo
Work
Occupation
Principal consultant
Employment
  • Immediate future
    present
Links
Contributor to
Story
Tagline
Helping brands navigate social media and develop social business at immediate future. Oh and a Mum
Basic Information
Gender
Female