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Katy Howell
Works at Immediate future
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Katy Howell

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What is the go-to visual bragging platform in social and how
can travel brands make the most of this channel to influence purchasing
decisions at the beginning stages of the travel purchase journey? http://po.st/TRBlog1

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Katy Howell

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With @DataSift #Pylon #TopicData, Facebook wants help to YOU
be more relevant; find out why http://po.st/TopicData

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Katy Howell

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52% of FB users influenced by friends' photos when choosing holidays and 76% agree that social reviews offer insider knowledge not available elsewhere. More travel and social insights at http://po.st/SocialTravelLI

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Katy Howell

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What is the go-to visual bragging platform in social and how can travel brands make the most of this channel to influence purchasing decisions at the beginning stages of the travel purchase journey? http://po.st/TRBlog1
From asking followers for hidden-gem holiday destinations to posting the ubiquitous sunset selfie, travellers are a noisy bunch in social media.
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Katy Howell

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With so much noise in social media, brands are increasing their content volume. They are getting louder and louder in social. But is this an effective strategy? Research shows that only 6% of B2C and 5% of B2B brands are very successful at tracking ROI. So why should you invest in content planning, optimisation and tracking...  http://po.st/ContentMud
With so much noise in social media, brands are increasing their volume. They are getting louder and louder in social. But is this an effective strategy?
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These are five types of content that employees should willingly share on social - [Infographic] http://po.st/emplinf
Getting your employees to share content can be a struggle, but when they do it can pay off in ways that company posts cannot. Generating positive employee
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Natural Segmentation: A growing trend in the data analysis world allows marketers to target their customers more successfully with the potential of increasing the lifetime value of their audience  http://po.st/NatSeg
Put your customers in charge with natural segmentation, using social login as the key to access valuable, hidden data.
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Katy Howell

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Which #social platforms are #travel consumers using the
most? http://po.st/TRBlog1

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Pepsi Max’s Digital Marketing Manager, Aman Matharu, shared
the secrets of the brand’s recent social success, specifically in video, at our
last Social Speakeasy. Here’s a write-up of the event: po.st/AprSp

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Even if you have a dedicated team working round the clock,
there will always be times when you don’t have anyone to post on your behalf.
These are the pros and cons of social media automation tools and how to put
them to work for you. - http://po.st/automate

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Are your best spokespeople are your employees? LinkedIn’s latest product utilises the connections of employees in order to publish and curate content with up to ten times the reach of the average company page. 
http://po.st/Elevate
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Running a marathon is a tough enough feat without having to live tweet your way through it. One member of the immediate future team is mad enough to be doing both, and making the London Marathon social  po.st/socmrthn 
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In her circles
610 people
Have her in circles
575 people
al fox's profile photo
Watch online7.com (Movie my life)'s profile photo
Jeremy Spiller's profile photo
phil jones's profile photo
kolade adeborlar's profile photo
Jacob Howell's profile photo
Rob Brown's profile photo
Lucy Miller's profile photo
БИТ-БАНК's profile photo
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Principal consultant
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  • Immediate future
    present
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Helping brands navigate social media and develop social business at immediate future. Oh and a Mum
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Female