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Katrina Steffensen
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234 followers
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Communities and Collections
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I'm joining this chat shortly! Hope to see you there!
I want you to imagine a community that is completely disconnected from the company it is associated with. It is floating on its own, with no way of getting the thoughts and feelings of the masses to the appropriate person. All of the people that are creating amazing content talking about the brand don’t get any recognition and they fall to the wayside. The entire community is a bundle of potential energy that will never be transformed into kinetic energy. The c-suite continues to just do what they think is best and they will be wrong more often than not. There is a need for someone to step up. Someone to be on the inside. The megaphone of the masses. The voice of the community. The peoples champion. Every single community needs one, they holds everyone together. Raising morale, giving credit and getting things done. They are the people’s champion.

This week we have those champions, some of which were nominees for our #CMAD “peoples champion” award. Join us for #CMGRHangout on Friday, March 13th at 2PM EST to talk with those that rise up as the heroes their communities deserve.

+Jonathan Brewer, +Emma Cunningham and +Dom Garrett will be hosting the hangout with +David DeWald, +Stacey Miller, +Sharri Morris and +Katrina Steffensen as panelists. +Carrie Keenan and +Sarah Nagel will be moderating the Twitter chat using #CMGRHangout.

Discussion Questions

1. Why do we want to advocate for the community?
2. What are some benefits of advocating for your community?
3. How do you feel you have made a difference?
4. What are some difficulties of being that mouthpiece for the community?
5. How do you set up a working system to get inquiries to you?
6. What are some tips for translating info to the c-suite?
7. What is your favorite story of empowering the community?
8. What makes a good community advocate?

RSVP & Watch the Hangout

RSVP here to let us know you’re going to watch. This will add the event to your calendar and remind you to attend! If you want to be on air, please let us know in advance by commenting here.

Let’s discuss ways you can attend:

Watch: You do NOT need to join the hangout. Just stay on the Google+ Event and you’ll see the video on YouTube. (Don’t worry, it will be there and start playing as soon as the broadcast begins.)

Talk and Be Seen: If you decide you want to talk, not just watch, please let us know in advance. (We will only invite a few people for this event, so let us know why you would like to attend.) 

Chat: You can watch here and/or follow the conversation on Twitter using     .

Any questions? Just let us know in advance. Please don’t wait until 2pm EST to ask questions. 

If you join us on the hangout, a wired internet connection is preferred and if you have a headset with mic or earbuds, that works best for the audio. You will also need a working webcam.
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I wrote a piece for Ad Age about what marketers can learn from NASA. Check it out!
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