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Katrina Klier
Works at Accenture
Lives in Metro NYC
88 followers|5,521 views
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Katrina Klier

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Outside the mainstream media reads to change up your thinking. Hope you enjoy these.
It’s officially spring and a time when many of us pause to take stock of things, revamp plans and renew our energy and thinking. Along these lines, I’m often asked what I read regularly. While I don’t read a lot of books and when I do, I read mostly non-fiction (I love biographies), I am an avid reader of news and other information. I read mostly in digital formats – anything on my Kindle, online magazines, various websites, blogs and various lis...
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Katrina Klier

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Digital is now at the core of a #CMO role. Here are 5 ways to go digital in 2015.   #digital  
Whether your title is officially CMO or you run a marketing organization of some flavor, 2015 is the year digital will be mainstream in your role if it isn't already. Understanding the digital space and opportunities can be daunting so here are a few suggestions (and please add your own in the ...
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Skip the verbal packing peanuts - how to speak well with executives. 9 Tips for success.  
Many people get nervous before or during a conversation with an executive. They worry they will say the wrong thing and leave a poor impression. Executives are people, no different than anyone else.
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The End of the Line... Marketing has changed so are you a #digital  #CMO or clinging to the past? 
First customization blurred the marketing premise of “above the line” broad awareness marketing and “below the line” transactional or promotional marketing. Now the combination of personalization
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Have them in circles
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Katrina Klier

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77% of people view social media as a powerful way for execs to build thought leadership and credibility. 3 Simple Steps to Being Today's #Digital #CEO
82% of people are more likely to trust a company if the CEO is active online, particularly in social media according Adweek. Per Brandfog, in the US 80% of survey respondents said active engagement in social media enhances the image and reputation of c-suite executives as forward-thinking, trend setting leaders. In the same research, 77% of respondents agreed that social media was a powerful tool to build thought leadership and c-suite credibilit...
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Katrina Klier

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Being authentic doesn't guarantee you or your brand will be liked. So... What do you do when authentic isn't likeable?
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Katrina Klier

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Skip the verbal packing peanuts and learn how to speak well with executives. It's easier than you think... #CMO #CEO
Many people get nervous before or during a conversation with an executive. They worry they will say the wrong thing and leave a poor impression. Executives are people, no different than anyone else.
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Certifications are a key way to prove out talent and create standards of excellence in a given space. Technical certifications for business, particularly in the #digital  space are very much needed. 
The global oversupply of labor and undersupply of talent is a crisis that organizations, government and societies at large, are facing. ManpowerGroup's 2013 Talent Shortage Survey found that 35% of
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Peace. Out. Do you know what triggers your employees to leave? http://katrinaklier.com/blog/2014/03/23/peace-out/ 
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People
Have them in circles
88 people
New Market's profile photo
Michael Kearns's profile photo
Ron Vaughn's profile photo
Michael Brenner's profile photo
Matt Sweetwood's profile photo
Brenda Stoltz's profile photo
Brittney Lee's profile photo
Cheryl Oppenheim's profile photo
Joyce Sullivan (JoyceMSullivan)'s profile photo
Work
Occupation
Digital Marketing and Channel Sales Strategy
Employment
  • Accenture
    present
Story
Tagline
CMO, World Traveler, Great Cook, Connector
Introduction
Digital marketing rockstar, fashionista, chocolate lover, mom, wife, friend.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Metro NYC
Previously
NYC