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Katie Lance
Works at Katie Lance Consulting
Attended California State University, Long Beach
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Katie Lance

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Hot off the press!  How often should you post to social media? 
Now that you’ve got your social-media profiles set up, it’s time to figure out how to use them to maximum effect. Remember, you’re looking to build a brand and to stand out from the competition,
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Katie Lance

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This is going to be great for any +RE/MAX, LLC agent or broker attending R4 next week. +Mobile Agent TV always puts on a great show!

I'm looking forward to a great event! #remaxR4  
We will be broadcasting "Live" from the Total Access Booth at RE/MAX R4 2015 in Las Vegas. If you are going to be at R4 come join us and if you are unable to attend this year's convention we will bring it to you!

We will chat with the CEO, Chairman of the Board and Co-Founder Of +RE/MAX, LLC, Mr. Dave Liniger. 

We will also be joined by +Leigh Brown, +Steve Pacinelli, +Valerie Garcia, +CJ Vasquez and Bruce Johnson.
This Hangout On Air is hosted by Mobile Agent TV. The live video broadcast will begin soon.
Episode #81: Mobile Agent TV ~ "LIVE" from RE/MAX R4 2015
Tue, March 3, 2:30 PM
Hangouts On Air - Broadcast for free

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Hot of the press this weekend! Intimidated by video editing? This is a must-read! Big thanks to +Lee Davenport  for this guest post!

#videomarketing   #videoediting  
Big thanks to Lee Davenport, broker, coach and trainer with Agents Around Atlanta Plus for this guest post! Lights, camera, action!  It is hard to ignore the audience reach and marketability of
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My pleasure +Lee Davenport !
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Grab a cup of coffee and catch up on my latest webinar - all about video marketing! We covered things like:

1. The 10+ different types of videos and how to create them
2. The pros/cons of doing it yourself or hiring a pro
3. The 12 things you must do after you create a video to promote it
4. Case studies 
5. How Instagram video is going to be huge in 2015
... and more!

Click here to watch!

#videomarketing   #REvideo   #webinar  

P.S. Big thanks +Brian Pesin  for inviting me to present this topic!
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I missed it !
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Hot off the press! I'm excited to share this brand-new guest post on my blog. Big thanks to +Lauren Sugarman from +Partners Trust for contributing! 

#digitalmarketing   #digitalstrategy   #realestate  
Big thanks to Lauren Sugarman, a real estate agent in Los Angeles for this guest post! The digital era of real estate is upon us.  Implementing an online strategy into your marketing efforts is
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Thanks for letting me share, Katie!
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Katie Lance

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Starting in 30 minutes - I am excited for this brand-new webinar talking about data signals and social signals. Still time to register - space is limited! Webinar sponsored by SmartZip!
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NEW post! Do you have a social media policy in place? Here are a few important things to consider! 

Ignore social media at your own peril. It’s here, and it’s here to stay, so instead of turning your back, embrace the emerging technology by creating a company-wide social media policy. Want to
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Katie Lance

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Perfect for a Monday - let's get our act together when it comes to using +LinkedIn effectively! 
*Heavy sigh.*Another connection request on LinkedIn and I have no idea who they are. Who is this person who wants me to recommend them? I am pretty sure we've never met. Why should I also like your Facebook Page when I don't know you on LinkedIn? Why are you spamming my inbox and then everyone is clicking 'reply all?' LinkedIn is one of my favorite social networks which may come as a surprise to some people. It's not as busy as Facebook, it's not...
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Katie Lance

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I'm so thrilled to share my brand-new speaker reel! If you are looking for a speaker for your next event - I'd love to be considered. You can find out more info about me here:
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+Martha Pacheco  thank you so much!
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Katie Lance

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We survived the blizzard of the century in NYC! Check out our key take-aways from one of the most important conferences in real estate and technology - Inman Connect #ICNY .

Big thanks to +Brad Inman +Laura Monroe +Will Hansen +Morgan Brown +Drew Lehmann and the entire +Inman News  team for another great event. 

Thank you to the many thought leaders that contributed to this post: 
+Chris Nichols +Susana Murphy +Suzanne Roy +Debra Trappen +Sean Carpenter +Linda Hobkirk +Jacy Riedmann +Alex Lange  +Rosemary Buerger +Bret Calltharp Steve Weiss and Sarah S. Jones!
Every January, one of my favorite trips of the year always involves going to Inman Connect NYC. There is nothing like Inman Connect and there is nothing like NYC. After a bit of weather craziness. #sn
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My pleasure +Karen Eastman Bigos !
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Katie Lance

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Starts in less than one-hour! Join me for a webinar all about video marketing along with +Brian Pesin and the +Contactually team! Starts today at 10am PST/ 1pm EST. See you there! #REvideo  

Click here to register:
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Katie Lance

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If you missed my webinar yesterday talking about data and social signals - here is the complete recording!
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Thanks for posting it! Is the link working? 
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  • California State University, Long Beach
    Communications, 2000
Contact Information
Get smart about social media!
I specialize in social media and content strategy, working with mid to large sized brands in the technology, real estate and wine industries with clients like RE/MAX LLC, Cartavi (a DocuSign company), RPM Mortgage, Hearsay Social, Nest 4 Less, PNC Mortgage, Crushed Wine app and more. 

I am a media trained public speaker on stage and on camera, and a frequent speaker at national conferences teaching the latest tools and strategies in social media, mobile and technology. I have spoken to tens of thousands of professionals onstage and online through webinars. 

Prior, I was the social media director for Inman News, and built Inman's social footprint from 5,000 followers and fans to over 300,000. I created Inman's ambassador program - a select group of top agents and brokers who are some of the most socially active professionals in the real estate industry. This group has a social reach of more than 2M friends, followers and fans.

I was also contributing editor for Inman Next, and managing editor for FOREM (Future of Real Estate Marketing Blog), rated #2 by the National Association of Real Estate Editors and have written more than 300 articles on social media and technology. 

I am currently a contributing blogger for The Huffington Post, Women 2.0 and 12 Most.

I live in the San Francisco Bay Area with my amazing husband and 2 beautiful boys!

For speaking rates and more information about my consulting services, please contact me at: katie (at) katielance (dot) com
Bragging rights
Inman 100 - Named one of the most influential people in real estate for 2013, National Association of Real Estate Editors award-winning blogger for Inman News
CEO/Owner - Katie Lance Consulting, a full-service social media marketing firm
social media marketing, branding, marketing, public relations, design, copywriting, blogging
  • Katie Lance Consulting
    CEO/Owner, 2012 - present
    I own and operate a social media consulting company; specializing in working with mid to large size companies in the technology and real estate industry. I help companies develop a comprehensive content and social strategy. National speaker and trainer. Writer for The Huffington Post, Women 2.0 and Inman Next. Clients include: RE/MAX LLC, Hearsay Social, Inman News, DocuSign, Nest4Less, PNC Mortgage, Placester and many more!
  • Inman News
    Chief Strategist, 2012 - 2013
    Chief social media strategist for Inman News and Brad Inman. National speaker for Agent Reboot and Real Estate Connect. Webinar trainer and writer for Inman Next. My weekly column can be found here:
  • Inman News
    Social Media Director and Contributing Editor, 2009 - 2012
    Oversee, create and implement all content on Inman News' social media channels. Develop and implement a strategic social media marketing strategy for all Inman News events and products including Real Estate Connect and Agent Reboot. Help to oversee all content for Inman Next - a real estate agent technology and social media blog. Nationally recognized and media-trained speaker and trainer on social media, future trends and mobile technology.
  • Email Realty Associates
    Marketing Manager, 2005 - 2009
    Responsible for corporate marketing and brand. Responsibilities included graphic design and content development (print and web), collateral for real estate agents, print advertising, social media training, luxury real estate branding, corporate social media channels and blog.
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Other names
Katie Graham