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Katie Lance
Works at Katie Lance Consulting
Attended California State University, Long Beach
7,745 followers|183,049 views
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Big thanks to +Kevin Stark from Realty ONE Group for this really awesome testimonial about my #GetSocialSmart  program. Thank you so much Kevin! 

Curious about the program? Join me Tuesday, March 31st for a free webinar to give you a sneak-peek behind the scenes.

Click here to register: https://attendee.gotowebinar.com/register/2480579961458397697
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Big thanks to +Robyn Burdett for this great video sharing her experience in my #GetSocialSmart  6-week program!

Curious about the program? Join me Tuesday, March 31st for a free webinar to give you a sneak-peek behind the scenes.

Click here to register: https://attendee.gotowebinar.com/register/2480579961458397697
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Have you been thinking about starting Facebook Ads? Or maybe you are already running ads... Check out my latest post for tips on how to really optimize those ads. 

#facebook   #facebookmarketing   #socialmedia  
If you’ve decided to start using Facebook Ads, congratulations! You’re about to tap into an incredibly active community with more than a billion users worldwide. It’s important to keep in mind,
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NEW post! All about the Ideal Length for Every Type of Content!

#contentstrategy   #socialmedia   #contentcreation  
If a little content is good, a lot of content is better … right? Not necessarily. Fact is, the people who are reading that content have a limited attention span and you want to hit their sweet spot,
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If you're thinking about Hiring a Social Media Pro you should read my latest blog post. 

#socialmedia   #socialmediamanagement  
Gone are the days when social media was optional. Today’s marketing to-do list places this endeavor straight at the top. But what if you don’t have the time to take on this task? You might conside
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Katie Lance

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Hot off the press!  How often should you post to social media? 
Now that you’ve got your social-media profiles set up, it’s time to figure out how to use them to maximum effect. Remember, you’re looking to build a brand and to stand out from the competition,
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NEW post! Learn some tips on creating an AWESOME Headline!

#writingtips   #blogging   #headlines  
They say there’s never a second chance to make a first impression, and for once, they might be right. When you’re writing a headline, you’re not just putting together a series of words – youâ€
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Check out my latest post in my #InnovatorsRE  series featuring +LIVE Urban Real Estate, Inc.!

#realestate #technology
I'm excited to share another #InnovatorsRE post with you! Each month we will be featuring companies in real estate - brokerages, franchises and technology companies who are 'shaking things up;' not j
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NEW post today! Let's CRUSH IT! Great tips on building an awesome content strategy.
Content is the lifeblood of the internet. Without it, you’re left with a virtual blank slate. Boring, huh? The smart alternative is the creation of a coherent content strategy that not only takes in
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Big thanks to the Women's Council of Realtors for including me in their article about Instagram alongside +Ines Hegedus-Garcia from +Miamism, +Cole Slate and +Wendy Forsythe from +Carrington Real Estate Services.  

A few must-see Instagram pages include: +The Boutique Real Estate Group +Anne C Jones  +Karen Eastman Bigos +Christophe Choo and many others!

#instagram   #instatips   #womenscouncil   #WCR  
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Thanks to www.wcr.org for mentioning me in the article and I appreciate all of your help +Katie Lance.It is a great group in which to be included.
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Hot off the press this weekend - are you making the most out of Instagram

#instagram   #instatips   #instaforbusiness  
Did you know that Instagram is far and away the social network with the highest ratio of engagement? According to an analysis by Forrester Research, Instagram’s engagement ratio beats Facebook 60
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NEW post! Do you have a social media policy in place? Here are a few important things to consider! 

#socialmediastrategy  
Ignore social media at your own peril. It’s here, and it’s here to stay, so instead of turning your back, embrace the emerging technology by creating a company-wide social media policy. Want to
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People
In her circles
2,898 people
Have her in circles
7,745 people
Craig Sewell's profile photo
Alexandra Sheach's profile photo
Christy Walker's profile photo
John Still's profile photo
Shane C's profile photo
Leny Lim's profile photo
Fred Unger's profile photo
Kevin Hill's profile photo
Joshua Tarr's profile photo
Education
  • California State University, Long Beach
    Communications, 2000
Contact Information
Work
Email
Story
Tagline
Get smart about social media!
Introduction
I specialize in social media and content strategy, working with mid to large sized brands in the technology, real estate and wine industries with clients like RE/MAX LLC, Cartavi (a DocuSign company), RPM Mortgage, Hearsay Social, Nest 4 Less, PNC Mortgage, Crushed Wine app and more. 

I am a media trained public speaker on stage and on camera, and a frequent speaker at national conferences teaching the latest tools and strategies in social media, mobile and technology. I have spoken to tens of thousands of professionals onstage and online through webinars. 

Prior, I was the social media director for Inman News, and built Inman's social footprint from 5,000 followers and fans to over 300,000. I created Inman's ambassador program - a select group of top agents and brokers who are some of the most socially active professionals in the real estate industry. This group has a social reach of more than 2M friends, followers and fans.

I was also contributing editor for Inman Next, and managing editor for FOREM (Future of Real Estate Marketing Blog), rated #2 by the National Association of Real Estate Editors and have written more than 300 articles on social media and technology. 

I am currently a contributing blogger for The Huffington Post, Women 2.0 and 12 Most.

I live in the San Francisco Bay Area with my amazing husband and 2 beautiful boys!

For speaking rates and more information about my consulting services, please contact me at: katie (at) katielance (dot) com
Bragging rights
Inman 100 - Named one of the most influential people in real estate for 2013, National Association of Real Estate Editors award-winning blogger for Inman News
Work
Occupation
CEO/Owner - Katie Lance Consulting, a full-service social media marketing firm
Skills
social media marketing, branding, marketing, public relations, design, copywriting, blogging
Employment
  • Katie Lance Consulting
    CEO/Owner, 2012 - present
    I own and operate a social media consulting company; specializing in working with mid to large size companies in the technology and real estate industry. I help companies develop a comprehensive content and social strategy. National speaker and trainer. Writer for The Huffington Post, Women 2.0 and Inman Next. Clients include: RE/MAX LLC, Hearsay Social, Inman News, DocuSign, Nest4Less, PNC Mortgage, Placester and many more!
  • Inman News
    Chief Strategist, 2012 - 2013
    Chief social media strategist for Inman News and Brad Inman. National speaker for Agent Reboot and Real Estate Connect. Webinar trainer and writer for Inman Next. My weekly column can be found here: http://next.inman.com/author/katie-lance/
  • Inman News
    Social Media Director and Contributing Editor, 2009 - 2012
    Oversee, create and implement all content on Inman News' social media channels. Develop and implement a strategic social media marketing strategy for all Inman News events and products including Real Estate Connect and Agent Reboot. Help to oversee all content for Inman Next - a real estate agent technology and social media blog. Nationally recognized and media-trained speaker and trainer on social media, future trends and mobile technology.
  • Email Realty Associates
    Marketing Manager, 2005 - 2009
    Responsible for corporate marketing and brand. Responsibilities included graphic design and content development (print and web), collateral for real estate agents, print advertising, social media training, luxury real estate branding, corporate social media channels and blog.
Basic Information
Gender
Female
Other names
Katie Graham