And in the spirit of sharing I have a couple of friends that just launched a campaign this morning.
Ever wonder if there are still any real live medicine men around… any Native American healers practicing ancient traditions and ceremonies with real results? Russell FourEagles is a Native American who who grew up straddling two very different worlds. Yet one thing has risen in clarity above all else… he was born to heal. Todd and Tim have been fascinated by his story and want to bring it to the world through a documentary called Born to Heal. Check out their campaign here bit.ly/borntoheal
I work with brands to set the vision and build the strategy for their community. In my career, I have consistently exemplified the four key elements necessary for successfully building communities: community advocacy, brand evangelism, savvy communication skills and editorial planning, and excelling as the liaison between internal decision makers and community members.
Let me clarify; if you’re not sure what I mean by community, I suggest reading the “What is a Community Manager, and Why You Need One” below. While the title is relatively new, I realized the traits that make a Community Manager successful are inherent to my personality, and aligned with much of the work I’d already been doing. With over a decade of experience as an educator, trainer, speaker, video host and blogger, I’d found the niche for my particular set of skills and knowledge.
Fast forward to today - after 5 years of successfully setting strategy and managing communities, I’ve found that the role of a Community Manager is maturing into two separate directions: strategy and execution. I believe companies benefit most from a community strategy; fortunately this blends well with my particular skill set and passion, which is rooted in the high-level direction. Although execution is necessary, much of it can fall flat of achieving a company’s goals without a strategy set to their implementation plan.
In response to this need, I developed a Community Playbook. Now, I specialize in setting community strategies, working exclusively with clients to build a tailored community playbook that builds and sustains the momentum of their content, marketing, and social strategies.
If I’m not interacting with a community, I can most likely be found rock climbing, juicing, in a Bikram yoga studio, listening to electronic dance music, and generally pursuing the spirit of adventure.
If you’re interested in learning more, why don’t we connect and see whether a Community Playbook is the right fit for you.
- Translator Digital CafeCommunity Manager | Brand Evangelist | Event Promoter, 4 - 10