While it's very (even vitally!) important to be excellent at what you do, it's even more important for the customer to feel good about what you do. Especially, if what you do for them isn't really their favorite thing to do. Confused? Not half as confused as I am. ;-) Let's put it this way: as we discuss in this new post, what truly sets you apart is when you become excellent at... "Making The Customer Feel...Special" http://bit.ly/1wgzaH4
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