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Kathy Sena
2,580 followers -
Brand Storyteller
Brand Storyteller

2,580 followers
About
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I love telling brands' stories and helping them connect with their customers in new and fun ways. Excited about meeting new-to-me content-marketing agencies and brands in 2017! Let's talk. Drop me a note at kathy@kathysena.com.
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Hey friends - Just have to share this video from my son, Matt Sena, a junior Musical Theatre major at University of Michigan. This song, "Jackson's Road," is from his recent concert, Determinate Groove. Featuring Sophie Madorsky, Noah Weisbart, and Erez Levin.

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Jackson's Road, song by Matt Sena,
with Sophie Madorsky, Noah Weisbart, and Erez Levin


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Just completed my +Skyword contributor profile. Love the clean interface and good-looking site. Excited about the possibilities for connecting with great brands and editors here!

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New headshot. Photo by the wonderful Dennis Trantham at Westside Studio. Thanks, Dennis!
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Fascinating.
So, here's what I can think of, when I think of the @TaylorSwift and @Spotify situation. As a futurist...I don't just wonder why last week the song "Shake it Off" was gone from Spotify, and today it's back. 



I obsess over it. 

There are at least 5 "futures" to think of when this situation hits my notebook. I can think of the FUTURE of (1) content, (2) advertising, (3) "castle" companies, (4) humanity in business, (5) platforms, oh...now that I'm on a rant, (6) the customer. 



You matter. To all of this. You have a voting voice, a way to say "Yup" or "uh-uh" ... it will be incredible to watch how this plays out between now and 2025. In ten years, how will you vote something up or down? What will innovators bring us that is creative? What will corporations own, and how will they distribute it? Where will you turn when something you had access to is suddenly taken away?

Think about what you have to think about. When it comes to building your thing, to giving the "Whole You" to the planet, consider the entire chain of events that could line up to make what you want to have happen bigger, faster and #better



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Sharing a little Southern California warmth with our friends in the Polar-Vortex zone. And thinking of my boy, who is at University of Michigan. :) Stay warm and Go Blue, Matt!
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Terrific first piece by a talented new blogger. Check it out. 

I'd love to hear your thoughts on college musical-theater programs. Matt, who will be a senior next year, is considering MT as his major, but he also wants to attend a large university where he can take lots of classes outside the major. We are researching schools, visiting schools, etc. If you have experience with this, I'd love to hear your thoughts. Thanks!

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If you're a freelance writer and you're not following +Michelle Rafter here and reading her blog, you're missing out. Whenever I stop by her blog, I learn something new and helpful. Like this.
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