I obsess over it.
There are at least 5 "futures" to think of when this situation hits my notebook. I can think of the FUTURE of (1) content, (2) advertising, (3) "castle" companies, (4) humanity in business, (5) platforms, oh...now that I'm on a rant, (6) the customer.
You matter. To all of this. You have a voting voice, a way to say "Yup" or "uh-uh" ... it will be incredible to watch how this plays out between now and 2025. In ten years, how will you vote something up or down? What will innovators bring us that is creative? What will corporations own, and how will they distribute it? Where will you turn when something you had access to is suddenly taken away?
Think about what you have to think about. When it comes to building your thing, to giving the "Whole You" to the planet, consider the entire chain of events that could line up to make what you want to have happen bigger, faster and #better.
- Brand StorytellerpresentI've worked with many brands, including Consumer Reports, Nissan, Unilever, Ford, Marriott and OnStar.
Kathy Sena is a writer and editor for content-marketing clients and for consumer and in-house publications. She received a B.S. degree in journalism, with a minor in advertising, from Arizona State University. Kathy is a recipient of the Parenting Publications of America Award for Excellence in Health Reporting and is a member of the American Society of Journalists and Authors.
Content-marketing credits: Time Inc. Content Solutions (Ford, Unilever); Campbell Ewald (Carrier, ACDelco, General Motors); Kingfish Media (Shaw’s Supermarkets); Pace (USAA); McMurry/TMG (Nationwide, Marriott) and Nissan (TechTalk magazine for technicians).
Consumer-publication credits: Newsweek (“My Turn”), USA Today, Woman’s Day, Family Circle, AARP the Magazine, Los Angeles Times, Shape, Chicago Tribune, Child, Weight Watchers Magazine and many other publications. Her writing has been distributed through The New York Times Syndicate and Tribune Media.
Editing experience: For the past 19 years, Kathy has edited health newsletters for Los Angeles-based HealthMedia Concepts, which produces publications for doctors’ offices and for companies such as McKesson and AmerisourceBergen (Good Neighbor Pharmacy).
Social-media experience: For 2.5 years, Kathy was the social-media reporter for Consumer Reports, working closely with CR’s editors, interacting with readers and managing the @CReporter Twitter account.
Specialties: Writing, editing, blogging, articles, web content, newsletters, custom publishing, trade magazines, in-house publications, social media
- Arizona State UniversityB.S. Journalism with Minor in Marketing