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Kathy Bernard
Works at Getajobtips.com
Attended University of Missouri–Columbia
Lives in St. Louis, Mo.
602 followers|2,508,869 views
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What to do Daily on LinkedIn
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Kathy Bernard

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GetajobU
At GetajobU, we're all about helping you Get a Job! That's why we provide products and services specifically tailored to help college students and new college graduates job seek successfully and market themselves as the best candidates for the jobs they wan...
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Unemployed or miserably employed? How to find a great place to work #jobsearchtips  http://www.getajobtips.com/2014/08/how-to-find-great-place-to-work.html
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Have her in circles
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Kathy Bernard

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What to do Daily on LinkedIn
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Kathy Bernard

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Have you put so much time and effort into getting the interview that you've neglected what comes next? This article shares how NOT to screw up the interview -- 
http://www.getajobtips.com/2014/12/how-not-to-lose-job-during-job-interview.html
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Kathy Bernard

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GetajobU Home
At GetajobU, we're all about helping you Get a Job! That's why we provide products and services specifically tailored to help college students and new college graduates job seek successfully and market themselves as the best candidates for the jobs they wan...
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What to wear on the job interview for men and women

The right interview outfit can pay dividends well beyond its price. Although no company is likely to base a hiring decision directly on your outfit, decisions are made every day based on the beliefs your appearance causes an interviewer to form about you. Newest research reveals it takes as little as 7 seconds for someone to form a whole laundry list of impressions of you, and you want to be sure they are all positive ones. #jobsearchtips   
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First impressions count big time. You definitely need to be on your A game with the clothes you wear on your interviews!
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5 ways to change your resume for every opening
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People
Have her in circles
602 people
Solomon Torres's profile photo
Giorgia Nicolini's profile photo
Cheryl Jones's profile photo
Jan Ankerstjerne's profile photo
Barry Raphael's profile photo
Ako Amuta's profile photo
Liz Chang's profile photo
Ibro Palic's profile photo
Michael J. Morley's profile photo
Work
Occupation
Communications Director | Social Media Director
Skills
LinkedIn training and profile transformation, corporate, career and internal communications, social media, blogging
Employment
  • Getajobtips.com
    Communications Director | Social Media Director, 9 - present
    ► Direct/author Getajobtips.com site -- 264,200+ page views and counting ► Write frequent blog posts and post articles to a content management system ► Serve as media contact/expert on all aspects of the job search ► Lead webinars on www.ilostmyjob.com and serve as Career Doctor there ► Create or revamp LinkedIn profiles to dramatically improve results ► Develop and revamp resumes and cover letters to make them POWERFUL ► Expert LinkedIn Boot Camp instructor/trainer (in person, by phone or Skype) ► Prepare/present workshops on LinkedIn and all aspects of the job search ► Lead "Recruiting on LinkedIn" and "Selling on LinkedIn" workshops / webinars ► Career coach job applicants (in person, by phone or Skype) ► Maximize social media (LinkedIn, Google+, Twitter, Facebook, etc.) ► Direct corporate communications, marketing and advertising ► Manage all public relations and media relations ► Create breakthrough LinkedIn Company Pages for organizations
  • NAEDA
    Communications Director, 9 - 9
    ► Directed corporate communications for major association serving agricultural and construction equipment dealers in the United States and Canada ► Handled extensive agricultural advocacy communications and public relations ► Served as managing editor of Equipment Dealer magazine ► Sold advertising to manufacturers and their ad agencies ► Wrote/produced NAEDA Update e-newsletter ► Oversaw annual Buyer's Guide; initiated ad packages to increase sales by 42% ► Revamped NAEDA's web site; oversaw efforts to dramatically build web traffic ► Led public relations, media relations and social media efforts (750+ Twitter following) ► Built magazine, web and e-newsletter ad sales through marketing materials and database improvements
  • Brown Shoe Company
    Internal Communications, 7 - 8
    ► Managed internal communications to Brown Shoe's corporate/field associates ► Oversaw implementation of associate brand as well as communications aspects of company's intranet and email systems ► Collaborated extensively with executives and internal departments. ► Handled internal communications messaging for executives ► Produced major corporate events and presentations ► Supported investor relations communications and board meeting efforts ► Planned and implemented large-scale signage effort across corporate headquarters
  • LHM
    Director of Corporate Communications and Donor Relations, 7 - 4
    ► Directed all corporate communications for a major global nonprofit ► Led LHM’s dramatic branding transformation from 50 disparate sites and thousands of unmatched materials to one consistent brand ► Oversaw e-news efforts, including an e-mail distribution list that grew by 2,000% to 50,000 people ► Led executive speech writing, public relations, media relations, and web communications ► Managed a 2,500 member volunteer program ► Participated in capital campaigns, appeals, planned giving, and special events ► Also served as Marketing Coordinator for LHM from 1992 to 1995 writing marketing plans and communications and creating/designing collateral materials for 14 U.S. programs and 33 world offices. ► Served the On Main Street TV program as audience wrangler, set designer and wardrobe manager.
  • Enterprise Rent-A-Car
    Manager of Employee Communications, 11 - 6
    ► Oversaw employee communications for the world's largest rental car company ► Strategized with executives to relay key corporate initiatives to employees ► Managed six corporate publications, from strategic planning to implementation ► Served as editor-in-chief of the award-winning Free Enterprise magazine ► Wrote executive speeches and prepared presentations ► Managed writers and designers and also wrote and designed publications ► Oversaw department Internet/intranet efforts ► Directed monthly general assemblies for 2,000 corporate employees ► Handled negotiations and managed a $500,000 budget
  • CBS Radio Network
    Director of Advertising, Marketing and Promotion, 1995 - 1997
    ► Directed advertising, marketing and promotion for a 100,000-watt FM station ► Conceived and coordinated TV, telemarketing and direct mail campaigns ► Controlled a $750,000 annual budget ► Managed and promoted up to 150 station events annually ► Handled contract negotiations, publicity and on-site efforts for major concerts ► Conceived/coordinated all stations public relations / media relations efforts ► Managed eight remote coordinators including hirings and terminations ► Formed station band and fostered creation of musical revue ► Worked with prominent charitable organizations to build donations/ad revenue
Places
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Currently
St. Louis, Mo.
Story
Tagline
Kathy Bernard of LinkedWISE
Introduction
Welcome! I'm Kathy Bernard of LinkedWISE.com and Getajobtips.com. LinkedWISE provides LinkedIn and career training and services. Getajobtips.com provides Clear, Concise Career Advice. Visit Services for expert help. Attend our webinars on ILostMyJob.com.
Bragging rights
27 awards for communications excellence
Education
  • University of Missouri–Columbia
    1982
Basic Information
Gender
Female