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Kathy Bernard
Works at WiserU.com
Attended University of Missouri–Columbia
Lives in St. Louis, Mo.
801 followers|4,270,601 views
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Kathy Bernard
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How to get a #LinkedIn  connection to introduce you to someone The LinkedIn "Ask for an introduction" feature allows you to reach employers who you don't know through people who you do.

Here's how to use it find the right person at the right company:
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Regardless as to whether recruiters value endorsements, endorsements are hugely important because they impress LinkedIn's algorithm determining if you will show up in search. You also want to include the exact skills that you have in your Skills section into your Summary section. Keywords in the Summary coupled with the same skill being endorsed in the Skills section can help you show up in the top 5% for relevant jobs posted on LinkedIn.
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Kathy Bernard
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6 mistakes recent #graduates  make job searching http://www.wiserutips.com/2016/05/6-biggest-mistakes-recent-grad-job.html -- what do you think? Do you agree?
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Kathy Bernard
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In her circles
883 people
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801 people
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Kathy Bernard

Shared publicly  - 
 
How to get a #LinkedIn connection to introduce you to someone The LinkedIn "Ask for an introduction" feature allows you to reach employers who you don't know through people who you do.

Here's how to use it find the right person at the right company:
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Kathy Bernard

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I am so thankful my friend, Donald Jeffries, speaks for those who endured childhood abuse, sexual abuse and trauma. He is such a good writer and can articulate the horror, and the aftermath, in such a way as to provide hope for others.
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Want to land a job in a different city? It's tricky, but doable. Follow these steps -- http://www.wiserutips.com/2016/05/19-steps-to-landing-job-in-different.html
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6 Biggest Mistakes Recent Grad Job Seekers Make http://www.wiserutips.com/2016/05/6-biggest-mistakes-recent-grad-job.html #jobs   #graduate  - Do you agree?
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Kathy Bernard

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People
In her circles
883 people
Have her in circles
801 people
Archie Leston's profile photo
Alterdesk's profile photo
U.S. Drilling Products's profile photo
Ravi Singh's profile photo
Donal Wheeler's profile photo
Healthcare Jobs's profile photo
vesper nguyen's profile photo
Wael Najjar's profile photo
Eugene Edwards's profile photo
Work
Occupation
Communications Director | Social Media Director
Skills
LinkedIn training and profile transformation, corporate, career and internal communications, social media, blogging
Employment
  • WiserU.com
    President, 9 - present
    ► Direct/author Wiser.com and the WiserUTips.com blog sites -- 911,000+ page views and counting (formerly named LinkedWise / Getajobtips) ► Train businesses on how to use LinkedIn for sales, recruiting, fundraising and marketing. ► Train college classes / career groups on how to get a job and master LinkedIn for career. ► Write frequent blog posts and post articles to a content management system ► Serve as media contact/expert on all aspects of the job search ► Lead webinars on www.ilostmyjob.com and serve as Career Doctor there ► Create or revamp LinkedIn profiles to dramatically improve results ► Develop and revamp resumes and cover letters to make them POWERFUL ► Expert LinkedIn Boot Camp instructor/trainer (in person, by phone or Skype) ► Prepare/present workshops on LinkedIn and all aspects of the job search ► Lead "Recruiting on LinkedIn" and "Selling on LinkedIn" workshops / webinars ► Career coach job applicants (in person, by phone or Skype) ► Maximize social media (LinkedIn, Google+, Twitter, Facebook, etc.) ► Direct corporate communications, marketing and advertising ► Manage all public relations and media relations ► Create breakthrough LinkedIn Company Pages for organizations
  • NAEDA
    Communications Director, 9 - 9
    ► Directed corporate communications for major association serving agricultural and construction equipment dealers in the United States and Canada ► Handled extensive agricultural advocacy communications and public relations ► Served as managing editor of Equipment Dealer magazine ► Sold advertising to manufacturers and their ad agencies ► Wrote/produced NAEDA Update e-newsletter ► Oversaw annual Buyer's Guide; initiated ad packages to increase sales by 42% ► Revamped NAEDA's web site; oversaw efforts to dramatically build web traffic ► Led public relations, media relations and social media efforts (750+ Twitter following) ► Built magazine, web and e-newsletter ad sales through marketing materials and database improvements
  • Brown Shoe Company
    Internal Communications, 7 - 8
    ► Managed internal communications to Brown Shoe's corporate/field associates ► Oversaw implementation of associate brand as well as communications aspects of company's intranet and email systems ► Collaborated extensively with executives and internal departments. ► Handled internal communications messaging for executives ► Produced major corporate events and presentations ► Supported investor relations communications and board meeting efforts ► Planned and implemented large-scale signage effort across corporate headquarters
  • LHM
    Director of Corporate Communications and Donor Relations, 7 - 4
    ► Directed all corporate communications for a major global nonprofit ► Led LHM’s dramatic branding transformation from 50 disparate sites and thousands of unmatched materials to one consistent brand ► Oversaw e-news efforts, including an e-mail distribution list that grew by 2,000% to 50,000 people ► Led executive speech writing, public relations, media relations, and web communications ► Managed a 2,500 member volunteer program ► Participated in capital campaigns, appeals, planned giving, and special events ► Also served as Marketing Coordinator for LHM from 1992 to 1995 writing marketing plans and communications and creating/designing collateral materials for 14 U.S. programs and 33 world offices. ► Served the On Main Street TV program as audience wrangler, set designer and wardrobe manager.
  • Enterprise Rent-A-Car
    Manager of Employee Communications, 11 - 6
    ► Oversaw employee communications for the world's largest rental car company ► Strategized with executives to relay key corporate initiatives to employees ► Managed six corporate publications, from strategic planning to implementation ► Served as editor-in-chief of the award-winning Free Enterprise magazine ► Wrote executive speeches and prepared presentations ► Managed writers and designers and also wrote and designed publications ► Oversaw department Internet/intranet efforts ► Directed monthly general assemblies for 2,000 corporate employees ► Handled negotiations and managed a $500,000 budget
  • CBS Radio Network
    Director of Advertising, Marketing and Promotion, 1995 - 1997
    ► Directed advertising, marketing and promotion for a 100,000-watt FM station ► Conceived and coordinated TV, telemarketing and direct mail campaigns ► Controlled a $750,000 annual budget ► Managed and promoted up to 150 station events annually ► Handled contract negotiations, publicity and on-site efforts for major concerts ► Conceived/coordinated all stations public relations / media relations efforts ► Managed eight remote coordinators including hirings and terminations ► Formed station band and fostered creation of musical revue ► Worked with prominent charitable organizations to build donations/ad revenue
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Currently
St. Louis, Mo.
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Tagline
Kathy Bernard of WiserU
Introduction
Welcome! I'm Kathy Bernard of WiserU.com. WiserU provides LinkedIn training and services for businesses, plus career training and services for individuals and colleges.. Visit Services for expert help. Attend our webinars on ILostMyJob.com.
Bragging rights
27 awards for communications excellence
Education
  • University of Missouri–Columbia
    1982
Basic Information
Gender
Female