How - and why - should you conduct a web content audit? This post shares a few tips for getting started, as well as a recap of a Twitter chat I did on the topic with +AWeber and fellow panelists involved in the world of content strategy.
Right on! SEO is nothing more than the Carnival Barker that gets people in the door. You still need well written, thought provoking content inside the tent if you want anyone to come back for the second act.
Having a perspective from both sides of the table (as a former freelancer turned agency principal), I thought freelance writers interested in content marketing might find this helpful. Please feel free to share and comment!
Hi there! I'm Kathryn, a principal at the content marketing agency Eucalypt Media in Scarborough, Maine (though our clients are far and wide). Looking forward to participating in the community and learning from others.