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Kathryn Hawkins
Worked at Eucalypt Media
Attended University of California, Santa Cruz
Lives in Scarborough, Maine
84 followers|32,705 views
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Kathryn Hawkins

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Early-stage and seed-funded startups should focus on developing content marketing strategies for scalable, organic business growth.
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Kathryn Hawkins

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When it comes to content marketing, here's why specialization is important.
If you're looking for content marketing help, specialization is important. Don't trust an agency that's added content marketing services as an afterthought.
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Kathryn Hawkins

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Useability is a key component of a web content audit, but business value is another - that's what I focused on in this piece. It also includes a recap of a Twitter chat I participated in with AWeber and several other content strategists. Would love to hear input!
 
How - and why - should you conduct a web content audit? This post shares a few tips for getting started, as well as a recap of a Twitter chat I did on the topic with +AWeber and fellow panelists involved in the world of content strategy.
If you're not generating enough leads, it's time to take a fresh look at your website by conducting a content audit. Here's what that means and how to do it.
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Kathryn Hawkins's profile photoMichael Andrews's profile photo
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Thanks for your comments, Kathryn.  If other folks have thoughts on audits, please share your perspectives.  It's an important function of content strategy.
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Kathryn Hawkins

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Having a perspective from both sides of the table (as a former freelancer turned agency principal), I thought freelance writers interested in content marketing might find this helpful. Please feel free to share and comment!
As a content marketing agency, we often receive inquiries from freelance writers. Here are some tips on what to expect when working with a company like ours.
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Thank you for this. I am a freelance writer. You have given me a peek behind the curtain. 
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Kathryn Hawkins

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Hi there! I'm Kathryn, a principal at the content marketing agency Eucalypt Media in Scarborough, Maine (though our clients are far and wide). Looking forward to participating in the community and learning from others.
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Max Traylor's profile photoKathryn Hawkins's profile photoBrian Jensen's profile photo
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Hi +Kathryn Hawkins, welcome to the community, we are happy to have you!  
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Kathryn Hawkins

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Want to build your site traffic and Google rankings? Guest blogging is a great way to do it -- here are some of our best tips for getting started.
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Kathryn Hawkins

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If you're growing a startup, here's why it's important to prioritize content marketing.
Early-stage and seed-funded startups should focus on developing content marketing strategies for scalable, organic business growth.
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Couldn't agree more!
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Kathryn Hawkins

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I'd love your feedback on this blog post - do you think big agencies can effectively manage content marketing, or should clients choose a smaller, specialized agency?
If you're looking for content marketing help, specialization is important. Don't trust an agency that's added content marketing services as an afterthought.
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Kathryn Hawkins

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How - and why - should you conduct a web content audit? This post shares a few tips for getting started, as well as a recap of a Twitter chat I did on the topic with +AWeber and fellow panelists involved in the world of content strategy.
If you're not generating enough leads, it's time to take a fresh look at your website by conducting a content audit. Here's what that means and how to do it.
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Kathryn Hawkins

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What do you think about journalists moving into the content marketing realm? While it's a loss to media organizations, I think companies can really benefit... Share your thoughts in the comments!
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Right on! SEO is nothing more than the Carnival Barker that gets people in the door. You still need well written, thought provoking content inside the tent if you want anyone to come back for the second act. 
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Kathryn Hawkins

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How do you develop a good guest blog strategy for your website? Here are some of our tips - I'd love to hear yours!
Guest blogging is a good path to backlinks and traffic to your site, but it can go nowhere if you don’t have a clear strategy for getting your articles published on reputable sites.
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Kathryn Hawkins's profile photoJason Clegg's profile photoJessica Kohl's profile photoPatricia Hernanz's profile photo
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Great post!  I'd also add "SEMrush" to the list of tools to use.  
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Have her in circles
84 people
Jim Irish's profile photo
mike jones's profile photo
Tony Emerson's profile photo
LAURIE FAULKERSON's profile photo
Claire Adams's profile photo
Kalen Smith's profile photo
SocialEars's profile photo
Mike Woelflein's profile photo
Ben Freund's profile photo
Education
  • University of California, Santa Cruz
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Gender
Female
Work
Employment
  • Eucalypt Media
    Director of Content Marketing
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Scarborough, Maine
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The doctors at this practice are extremely caring, attentive, and proactive. My family's been in to see both Dr. Ho and Dr. Girard numerous times recently while dealing with my daughter's recent illness, and we've always been in very capable hands and felt confident in their decisions.
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