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Kathryn Bechthold
Works at Alchemy Communications Inc.
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Kathryn Bechthold

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5 Steps to Manage Your Online Reputation
#personalbrand #reputationmanagement #branding
Your online reputation is something you and your organization should be proactivley managing on a daily basis. Stay on top of your digital reputation with continual monitoring and by posting new and useful information on your online sites.
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Kathryn Bechthold

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5 content marketing tips for attorneys -
lawyers and law firms have another opportunity to market their legal services and build their practice: content marketing.
#legalservices   #legalmarketing   #YYC  
You have a website: law firm content marketing adds content to your website to attract people and search enginces. Creating a content strategy is an important step for lawyers to build online visibility and establish themselves as influencers and subject matter experts.
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Kathryn Bechthold

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#YYC #Nonprofits: It's Not Too Late: Our FREE seminar for nonprofits SOLD OUT: so we added a 2nd session from 1-3pm
Don't wait: RSVP today! +*
How to Develop a Communications Strategy for Your Nonprofit hubs.ly/H01QrlR0 
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Kathryn Bechthold

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#YYC Nonprofits:
How to Get Your PSA Aired
#nonprofit #nonprofitmarketing 
How to Get Your PSA Aired: Nonprofit organizations can submit PSAs to IAB Canada's Back-Up and Late Creative PSA Library, established in the event an advertising agency is late submitting media for contracted advertising spots.
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smart tips for creating your video content marketing strategy
 
5 Things to Consider When Planning Your Video Marketing Strategy by @cision http://ow.ly/UROOz #video #marketing #pr
Only 16 percent of businesses that don't use video in their marketing strategy see success. Learn to use this increasingly popular tool in your marketing efforts!
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#YYC  small business owners, entrepreneurs and nonprofits: I'll be talking PR for Growing a Business on November 20 at #TMDYCC21   - http://ow.ly/Ucl5L  for details 
#PR   #marketing   #communications   #branding  
#smallbusiness   #entrepreneur   #nonprofits  
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Kathryn Bechthold

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Free Seminar for #Calgary #smallbusiness owners and #nonprofits:
Media Appearance Preparation and Training
#YYC #mediatraining #mediarelations #mediatips #PR 
Whether you have a new product launch, a cause to promote, an event to market or a communications crisis; media relationships are vital to your business. Alchemy’s media training provides your team with strategies and resources to deliver your message in a clear, honest and positive voice – even under pressure.
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Does your #YYC  nonprofit have a mission statement?
Our free eBook will help you craft a meaningful statement - and create your communications strategy.
#nonprofit   #communications   #FreeEbook  
Your mission statement is one of the most important documents you will write for your nonprofit. Investing the time and resources to create a clear and compelling mission statement is critical to the success of not for profit organizations.
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Business cards aren't dead - but many are boring! 5 tips to ramp up your business card
#PR #marketing #networking #publicrelations #smallbiz #YYC #communications
Business cards aren’t dead: but many are boring! Your business card introduces your brand and should support your marketing goals.
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5 Ways to Optimize Your Press Release so people and search engines find it!
#PR #PRtips #marketing #communications
A press release can improve your brand's visibility and drive more traffic to your website. Strategic, SEO-friendly press releases increase the chances your press release will be seen and read by both people and search engines.
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10 Strategic Locations For Your Keywords
#contentmarketingtips   #keywordstrategy   #smallbusiness   #nonprofits   #contentmarketing   #entrepreneur  
Once you do your keyword research, develop a keyword strategy planning how to use your key words in online marketing, you should have a keyword strategy that tells both search engines and people that your information is important and relevant.
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According to +TechCrunch mobile will drive 51% of online shopping on US Thanksgiving Day, with 29% of all sales – up 12% over last year. Mobile shopping will replace desktop shopping on Black Friday and Cyber Monday. Is Your Website Ready for the Holidays?
#marketing   #digitalmarketing   #smallbusiness   #entrepreneur  
In 2015, online shopping is expected to hit record numbers with $3 billion in sales – a 12% increase over 2014: 3 Things to Check on Your Website before the Holidays
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Story
Tagline
Purveyor of PR for entrepreneurs, small businesses and nonprofits
Introduction
Communications expert in Calgary, AB. Owner of Alchemy Communications Inc, mom of 2, wife of 1, shoe aficionado.

Publications

The Entrepreneurial Mom's Guide to Running Your Own Business (101 for Small Business)

Bragging rights
Serial entrepreneur, author, speaker
Work
Occupation
Publicist - www.alchemycommunications.ca
Skills
entrepreneur • author • speaker
Employment
  • Alchemy Communications Inc.
    CEO, present
    www.alchemycommunications.ca
Contact Information
Work
Phone
403-263-9411
Email
Kathryn Bechthold's +1's are the things they like, agree with, or want to recommend.
Nonprofit Communications Strategy: The Mission Statement (free eBook)
www.alchemycommunications.ca

Your mission statement is one of the most important documents you will write for your nonprofit. Investing the time and resources to create

What's Blab - and Why Is Everyone Talking About It?
go.alchemycommunications.ca

Blab is an easy to use app for group chats - but businesses are quickly jumping on the Blab bandwagon!

3 Nonprofits That Are KILLING It On Instagram
go.alchemycommunications.ca

Nonprofit organizations are using Instagram to target their audience, build their following, promote their cause and fundraise.

Pitching Your Business Idea to Investors
go.alchemycommunications.ca

No business pitch is perfect - but your investor pitch is more likely to be successful if you understand and deliver what investors are look

How Millennials Connect with NonProfits
go.alchemycommunications.ca

Become a fund development, nonprofit communications expert with Gen Y Millenials. Learn what they look for when making a donation.

Gen Y and NonProfit Giving
go.alchemycommunications.ca

Become an expert on nonprofit, fund development communications and public relations with the Generation Y crowd.

The Donna Seebo Show Interviews Marv Russell
marvrussell.com

hiring and training interns from the company's viewpoint! Most articles written about internship are the student's viewpoint not the viewpoi

Toronto ad agency's experimental approach pays off
www.theglobeandmail.com

Max Entin’s firm Siren Advertising has found success by investing its own money in advertising campaigns, charging clients only for results.

Social Media News and Web Tips – Mashable – The Social Media Guide
mashable.com

Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web techno

Great product - happy every time I order!
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