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Kathleen Lang
Works at The Mx Group
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Kathleen Lang

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Earned media coverage—articles from credible journalists—was the only content type to exhibit a strong boost at all three phases of the purchase cycle. It delivered the largest familiarity boost, the most significant affinity boost and the greatest boost in purchase consideration. via +PR Daily 
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Kathleen Lang

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Don't be a creeper. Pitch effectively.
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Kathleen Lang

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I'm a foodie zombie and a check-in zombie. What kind of social media zombie are you?
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This is why mobile is so incredibly important for businesses. It's not enough to just show up in local searches. Your website needs to be compatible for mobile when people are performing local searches from their phones and tablets as well.
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Kathleen Lang

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Do develop a relationship with at least one journalist at each major media outlet in your geographical area, but don't develop a relationship that's too close or overfriendly.
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"Climate deniers exploit scientific complexity to avoid any discussion at all.
Clarity, however, is not beyond reach. Hurricane Sandy demands it."
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A clean website equals a converting website. "If you want visitors to convert, you have to provide them with a clear and inviting path. Unnecessary clutter can cause visitors to stumble on that path. Identifying and eliminating clutter that has built up over time can improve conversion rates."
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"The power of word of mouth and online influencers go hand in hand, and the combination of the two can help a business make a difference in any campaign – from sales to promotion to launches."
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People
In her circles
1,410 people
Have her in circles
116 people
Joseph St Amant's profile photo
Robin Slater's profile photo
Kevin Coe's profile photo
Work
Occupation
Public Relations Manager for a B2B Marketing and Technology Services Company
Employment
  • The Mx Group
    Public Relations Manager, 2012 - present
  • Cooper Hong, Inc.
    Account Executive, 2011 - 2012
  • Spectrum Communications & Consulting, Inc.
    Senior SEO Copywriter, 2008 - 2001
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Story
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A girl in the hot pursuit of life, love and happiness.
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Gender
Female