Profile

Cover photo
Katherine Griwert
Works at Brafton
Attended Boston College
Lives in Boston
305 followers|32,608 views
AboutPostsVideos

Stream

Katherine Griwert

Shared publicly  - 
 
Start your year with tips to expand your social footprint in "three circles" from +Joe Pulizzi ... who maybe I can put in my first circle in 2015? ;) 
1
Add a comment...

Katherine Griwert

Content Marketing  - 
 
This is a great round up of 18 content marketing tools! Check 'em out. I especially love +BuzzSumo. What tools do you use to help stay on top?
Brafton's employees share their favorite content marketing tools, apps and resources.
1
Add a comment...
 
Correlation is not causation, but if the latest +Searchmetrics data is right, Google and Facebook have a lot in common...
QUESTION FOR THE GROUP: Do you find your most popular (socially shared) content is also what's getting the most organic traffic?
1
Add a comment...

Katherine Griwert

Shared publicly  - 
 
At this very moment, my fellow Googleplus users, we all have the option to scroll infinitely down the G+ feed. But what do you think of infinite scroll on commercial pages? Pros & cons as discussed at last week's +Search Marketing Expo, with +Alex Bennert+Matt Storms, +Marcus Tober and +mark munroe weighing in. 
At SMX, panelists discuss the pros and cons of infinite scroll to help you determine whether it's the best UX for your website.
1
Add a comment...
 
The fastest way to improve content marketing results: Write down your strategy! New +Content Marketing Institute data shows 48% have a strategy, but it's not documented. Which is the grown up equivalent of "I did the homework but my dog ate it..." I explain more and offer tips for documenting efficiently in this video: http://www.brafton.com/news/fastest-way-better-marketing-results-document-strategy
The 2015 B2B Content Marketing report shows most marketers don't document a content strategy. This video offers tips for better ROI.
1
Add a comment...

Katherine Griwert

Shared publicly  - 
 
So many great #smx insights, and so much conference ahead! Early takeaways here: http://www.brafton.com/tag/smx cc +Search Marketing Expo
1
Add a comment...
Have her in circles
305 people
Matthew Driscoll's profile photo
caesar “xarzy” castro's profile photo
Sean Greene's profile photo
Sid Arv's profile photo
Christopher Foerster's profile photo
kacimi abdou's profile photo
Thomas Lartin's profile photo
Jackie Giardina's profile photo
Shayna Lederman's profile photo

Katherine Griwert

Shared publicly  - 
 
A quick-and-CLEAN guide to links, courtesy of +Lauren Kaye 
Link building is still crucial to search success, but the old rules are out. Here are some tips to earn links with something you're already doing - creating content.
1
Add a comment...

Katherine Griwert

Shared publicly  - 
 
Which networks have you invested time in only to watch them TOTALLY disappear from the realm of relevance? 
1
Add a comment...

Katherine Griwert

Shared publicly  - 
 
Where do you spend your marketing dollars? 20-40% of budgets currently go to content, and 63% of marketers will increase $pend next year. via +Brafton 
1
Add a comment...

Katherine Griwert

Shared publicly  - 
 
Is it cliche that my favorite session from +Search Marketing Expo was the keynote with +BuzzFeed's  +Jonah Peretti? So many candid and useful content insights. And a little healthy hating on Google. Read it here: http://www.brafton.com/news/buzzfeeds-non-seo-strategy-inside-webs-shared-content-smx
1
Add a comment...

Katherine Griwert

Shared publicly  - 
 
+IBM is so marketing-crush-worthy, and +Tami Cannizzaro is serving up content tips that don't disappoint at #smx +Search Marketing Expo (SMX)
1
1
Brafton's profile photo
Add a comment...
People
Have her in circles
305 people
Matthew Driscoll's profile photo
caesar “xarzy” castro's profile photo
Sean Greene's profile photo
Sid Arv's profile photo
Christopher Foerster's profile photo
kacimi abdou's profile photo
Thomas Lartin's profile photo
Jackie Giardina's profile photo
Shayna Lederman's profile photo
Work
Employment
  • Brafton
    Head of Marketing Content and Communications, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston
Links
Other profiles
Contributor to
Story
Introduction
Katherine covers content marketing, SEO, social marketing and new media news. 
Education
  • Boston College
    American Studies
Basic Information
Gender
Female