Profile

Cover photo
Katherine Griwert
Works at Brafton
Attended Boston College
Lives in Boston
245 followers|8,911 views
AboutPostsVideos

Stream

 
Hey - happy #earthday .  It's still a real holiday, even if we don't have off from work. In fact, perfect time to get to work making your marketing plan more efficient, no? Check out my blog: Waste not, want not marketing!
Look for ways to conserve creative energy and marketing resources toward a clear goal - your audiences and your bottom line will thank you.
1
Add a comment...

Katherine Griwert

General Discussion  - 
 
Almost Valentine's Day - and any small business can love this (and FUTURE) holidays with some creative content - check out my video for tips on surprisingly good V-day campaigns, and some lawn mower puns...

http://contentlead.com/news/valentines-day-marketing-any-business-can-love-video
1
Add a comment...
 
Hi - I'm Katherine: I manage marketing campaigns for a few companies, some very small, others fairly large! A company blog is one of the best ways I've seen SMBs get more customers online, so I wanted to share this blog - it highlights 3 SUPER SIMPLE ways to tkae the information you've already created for a company blog and optimize it for more clicks:

http://contentlead.com/news/3-easy-ideas-clickable-blog-content
1
The Alternative Board's profile photo
 
Hi Katherine. Thanks for sharing the blog optimization tips! Very helpful info for our community. 
Add a comment...
 
Hi there! I'm new to the group: I'm a content writer and marketing strategist. Wanted to share a blog post from +Andrew Grzywacz , with tips to find the right tone for your blog so it resonates with your customers. He offers examples and insights on deciding:
 - is your audience looking for conversational or educational language?
 - how do you balance engaging language with industry speak?
 - what's the best way to marry keep your audience in mind with messaging?   

More here!
1
Add a comment...
Have her in circles
245 people
Katherine Griwert's profile photo
Matt Hamilton's profile photo
Matthew Driscoll's profile photo
 
Spring is here - perfect time to bring new life to your archived content! Join +Francis Ma and me for a webinar on repurposing your content. #SmarterContent  
2
Add a comment...
 
How +Rachel Dobinski turned an interest into a trend with smart social marketing - great lesson in brand building (and great read for my fellow #ManBun lovers...)
10
2
MG Faroque's profile photoDarren Pike's profile photoKatherine Griwert's profile photoSteve Mattison's profile photo
2 comments
 
+Mohamed Faroque, thanks for +1ing... I'm not sure about that link you've shared ... I'll take it as a sign that you love a good #ManBun?
Add a comment...
 
Humans are only 1/3 of your total traffic - but here's +Lauren Kaye on why they should still be your No.1 audience when writing web content:
1
Add a comment...
 
Hi Content Marketers - I wanted to check in on Google's Webmaster Tools Update: More keyword insights, or facts about how people interact with your content in search. Good data when used wisely - but we MUST AVOID keyword-centric content cultures. Here's a video blog with more on how to find the data, and how to make good use of it in content - 
1
Add a comment...

Katherine Griwert

Content Marketing  - 
 
Q: What role do interviews play in a smart content strategy? A: A weekly or monthly feature within your news/ blog - they'll draw new audiences and stand the test of time! Watch +Brafton writer Julia Troy explain more in this video:
1
Add a comment...
People
Have her in circles
245 people
Katherine Griwert's profile photo
Matt Hamilton's profile photo
Matthew Driscoll's profile photo
Work
Employment
  • Brafton
    Head of Marketing Content and Communications, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston
Links
Other profiles
Contributor to
Story
Introduction
Katherine covers content marketing, SEO, social marketing and new media news. 
Education
  • Boston College
    American Studies
Basic Information
Gender
Female