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Katherine Griwert
Works at Brafton
Attended Boston College
Lives in Boston
303 followers|32,874 views
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Katherine Griwert

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Start your year with tips to expand your social footprint in "three circles" from +Joe Pulizzi ... who maybe I can put in my first circle in 2015? ;) 
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Katherine Griwert

Content Marketing  - 
 
This is a great round up of 18 content marketing tools! Check 'em out. I especially love +BuzzSumo. What tools do you use to help stay on top?
Brafton's employees share their favorite content marketing tools, apps and resources.
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Correlation is not causation, but if the latest +Searchmetrics data is right, Google and Facebook have a lot in common...
QUESTION FOR THE GROUP: Do you find your most popular (socially shared) content is also what's getting the most organic traffic?
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Katherine Griwert

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At this very moment, my fellow Googleplus users, we all have the option to scroll infinitely down the G+ feed. But what do you think of infinite scroll on commercial pages? Pros & cons as discussed at last week's +Search Marketing Expo, with +Alex Bennert+Matt Storms, +Marcus Tober and +mark munroe weighing in. 
At SMX, panelists discuss the pros and cons of infinite scroll to help you determine whether it's the best UX for your website.
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Katherine Griwert

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So many great #smx insights, and so much conference ahead! Early takeaways here: http://www.brafton.com/tag/smx cc +Search Marketing Expo
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Have her in circles
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Katherine Griwert

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A quick-and-CLEAN guide to links, courtesy of +Lauren Kaye 
Link building is still crucial to search success, but the old rules are out. Here are some tips to earn links with something you're already doing - creating content.
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Which networks have you invested time in only to watch them TOTALLY disappear from the realm of relevance? 
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Where do you spend your marketing dollars? 20-40% of budgets currently go to content, and 63% of marketers will increase $pend next year. via +Brafton 
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Is it cliche that my favorite session from +Search Marketing Expo was the keynote with +BuzzFeed's  +Jonah Peretti? So many candid and useful content insights. And a little healthy hating on Google. Read it here: http://www.brafton.com/news/buzzfeeds-non-seo-strategy-inside-webs-shared-content-smx
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Katherine Griwert

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+IBM is so marketing-crush-worthy, and +Tami Cannizzaro is serving up content tips that don't disappoint at #smx +Search Marketing Expo (SMX)
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Have her in circles
303 people
Ken Boostrom's profile photo
Dan Allen's profile photo
Gurinderpal Singh's profile photo
Aline Moraes's profile photo
Tony Sternad's profile photo
David Baker's profile photo
Steph Koyfman's profile photo
Reputation Sentinel's profile photo
Davin Kemp's profile photo
Work
Employment
  • Brafton
    Head of Marketing Content and Communications, present
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Boston
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Introduction
Katherine covers content marketing, SEO, social marketing and new media news. 
Education
  • Boston College
    American Studies
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Gender
Female