Area E-Commerce Marketing Manager, 2013 - present
Oversee all e-commerce related channels for several Chicagoland hotels. Create and implement online marketing and content strategies for multiple channels including social media, websites, e-mail campaigns and online reputation management.
The Peninsula Hotels
E-Commerce Specialist, 2011 - 2013
Promoted from E-Commerce Specialist to E-Commerce Manager in November 2012.
Responsible for creating and implementing online marketing strategies and collateral including online banner advertising, social media initiatives, SEO, internal and external websites, e-mail campaigns and online reputation management.
Work with agencies on SEM campaigns, social media campaigns and strategy as well as manage online travel agency relationships.
Social Media Strategist, 2010 - 2011
Working as a Social Media Strategist at BCVevolve, I created innovative ways to incorporate social media into each and every one of our client's various industries.
I created social media campaigns and found a way to bridge the gap between various social media networks being used. I also assisted with gaining followers and managed social media messages to drive engagements.
I also created targeted Facebook ads to incorporate with various campaigns as a way to increase fans and compliment all online campaigns and messages. I assisted with creating videos and shot professional photos to use on social media for various campaigns.
Social Media Strategist, 2007 - 2010
I update, manage and interact with Trinsic Twitter followers daily, while posting interesting relevant advertising and marketing articles as well as start conversations about upcoming social media trends.
I maintain and update articles on Twitter site daily to continue to promote advertising agency’s capabilities. I also facilitate discussions within the advertising community. I read, post and retweet relevant articles from advertising and business journal sites, and find new trends to discuss.