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Kath Dawson
Works at Fat Media Ltd
Attended University of Exeter
Lives in Bristol
9,714 followers|1,123,858 views


Kath Dawson

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Google Adwords Help? 21 Awesome Hints and Tips

+martin shervington's guidance is always clear and detailed. This post is packed with screenshots to help you get the most out of Adwords.

I don't know the details of setting up and running a PPC Campaign but if I ever did I would turn to Martin. I know that the quality of teaching will be outstanding as I've done Martin's courses in the past.

Follow him!
Google Adwords - 21 hints and tips! (NEW)
Looking to dig a little deeper into Adwords? This is a great place to start.

The new PYB:
We are focused on helping you with 3 areas moving forward:

Conversions (inc. Adwords)
Reviews (inc. Google My Business)
Brand (inc. Social)

And this week I am delighted to have been awarded the LinkedIn contract to deliver Adwords courses for their platform. So expect a lot more hints and tips along the way - all part of the 'Conversions' aspect for PYB. Lots to learn, but as an Adwords user and presenter since 2003, I am delighted to formally re-enter this world as an educator once more.
#googleadwords   #googlepartner  
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martin shervington's profile photoKath Dawson's profile photo
Any time +martin shervington and yes it would be good to catchup :) 
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Kath Dawson

Questions  - 
How do you print or share Google Tag Assistant Reports with clients?

I'm really loving what this chrome extension can do and I'd like to find a way to share the recording with a client or colleagues. The option to print seems to only print the current page despite it being set up to print all pages.

How do you use the reports apart from just for your own information?
Frank Kieviet's profile photoKath Dawson's profile photo
+Frank Kieviet that's super thank you. I'll try printing to PDF. It may also be that rather than sending the whole report to a client that picking one bit that doesn't track correctly could be most useful to share.
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Kath Dawson

Questions  - 
Do you tie usability testing into Analytics?

I have been a user of +UserTesting for years and years and while I think its a fabulous service I'm currently reviewing our CRO martech stack looking at user testing, heat mapping, A/B testing etc etc. 

I came across a post on the 7 best pieces of user testing software: 

Someone in the comments said that there were much more sophisticated options that also integrate with GA such as Decibel Insight and that got me thinking....

In terms of CRO software that allows you to track customer journeys, identify problems and integrate with GA which systems do you like the best and why?
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Kath Dawson

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Real Time Penguin Updates

Real time is so much more preferable than the stealth bombing algorithms of old.

Much easier for our industry to help those affected too.
More from Google on the upcoming real-time Penguin update. If I had to guess, we will see the update by the end of this month...
So we had this from John Mueller a couple weeks ago, that the next Penguin update that Google plans on releasing will be real-time and hopefully by the end of the year.Gary Illyes kind of echoed what
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Kath Dawson's profile photoPeter Lunn's profile photoJon Dunn's profile photoReginald Addae's profile photo
Real time will indeed be fantastic when we're cleaning link profiles of effected sites.

Haven't been on Plus for ages Kath, it seems engagement has fallen through the floor- would you agree?
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Kath Dawson

Questions  - 
Anyone in an agency using Google Analytics Premium?

Just wondering what made you choose GA Premium over another system such as Adobe Analytics.

GA premium seems to be the gold standard but its super expensive so I'm keen to know if its worth the investment to add value to full service agency clients or if its just for very large enterprise clients.

Stéphane Hamel's profile photoKath Dawson's profile photoAndré Mafei's profile photoDoug Hall's profile photo
After learning how to implement SiteCatalyst (now Adobe Analytics) I was sure I didn't want to work implementing it. As +Stéphane Hamel said it only makes sense to have all the effort of implementing it if you are going to use the entire package (test & target, tag manager, ...). If you are considering only Adobe Analytics, GA is a much better cost/benefit choice.
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Kath Dawson

Questions  - 
What do you use or recommend to do audits of sites to find existing tags?

When I get a new site it would be great to run it through something that would tell me where all the tags are.

I did a trial of Tag Inspector but I wasn't confident that I could see everything I needed and I didn't find it very intuitive.

I then used Tag Assistant (Chrome extension) which was much more intuitive and with the recording function I could scroll around. But I think this would mean me navigating every crevice of the site to get the tags to fire.

I'm sure there must be something out there that makes this kind of audit of tags that exist on a site much easier.

Please help me find it!
Many thanks
PS what happened to the search the community option? :(
Stéphane Hamel's profile photoKath Dawson's profile photo
Thanks +Stéphane Hamel I'll check out WASP crawler. I'm thinking of whole sites at the moment. 
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Looking for examples of innovations in retail stores in London - can you help?

This will probably go into a black hole as I've not been around on Google Plus for ages. But when I started doing some research into finding some current examples of innovation in-store in London I immediately thought of +James Dearsley and posting on Google Plus.

It was always such a useful place to be both for learning new stuff but also for relationships. I've neglected those by being absent and every time I come back here I feel bad that I've been away.

Its lovely to see lots of familiar faces still here and I hope I'll manage to come back as I did really enjoy it.

Lets see if I can keep it up this time. Looks like I need to sort out my collections though. Could be a job for the weekend as I feel completely pants and plan to be in bed for both days.

Hope everyone is well

Combined Business Marketing Ltd's profile photoKath Dawson's profile photo
Thanks +Combined Business Marketing Ltd it's nice to be back
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Kath Dawson

Questions  - 
Can GTM trigger personalised customer journey content?

I'm just checking I'm understanding this right but on the GTM training videos it appears to be saying that you can set specific variables eg if you are looking at hiking holidays in Switzerland you can trigger an onpage advert to take you to buy a hiking holiday in Switzerland.

If that's right how does that work?

Stéphane Hamel's profile photoKath Dawson's profile photoDave Elliott's profile photo
You can use something like optimizly to do this! Send people coming from different locations to different pages etc.
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Kath Dawson

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Real-Time Data Validation with Google Tag Assist Recordings

This is awesome sauce! Very interesting and insightful :)

I LOVE analytics!
Real-Time Data Validation with Google Tag Assistant Recordings

We’ve said it before and we’ll say it again: great analytics can only happen with great data.  

That's why we've made it a priority to help our users confirm that their data is top-quality. Last year we released our automated data diagnostics feature, and now we’re proud to announce the launch of another powerful new feature: Google Tag Assistant Recordings.  

This tool helps you instantly validate your Google Analytics or Google Analytics Premium implementation. If it finds data quality issues, it helps you troubleshoot them and then recheck them on the spot.  It’s available as part of the Google Tag Assistant Chrome Extension.

Learn more in today's blog post at:
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Kath Dawson

Questions  - 
How do I best brush up on my Analytics?

I'm a bit rusty and I need to brush up on all things analytics quickly and to a high level. I used to be pretty good at it so I expect to pick it up quickly but a lot has changed (and improved) in the last couple of years.

Would you recommend The Analytics Academy: and doing the qualification or do you have some other favourite sources of learning you'd recommend?

Tiaan Van Zyl's profile photoSumit Sharma's profile photoKath Dawson's profile photoAndré Mafei's profile photo
Hi +Kath Dawson, it will help you a lot if you setup a test site and a test GA account, kind of a sandbox where you can test everything you learn. It can be a simple .html file or a wordpress, the thing is, if you practice you really learn, if you don't you forget. It is going to be fun, but will take a lot of time.
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Kath Dawson

Questions  - 
Can you use your own phone number for call tracking?

My understanding is that whatever system you use you have to generate phone numbers through the tracking system on your website for call tracking.

Is that the only option or can you use your existing number(s) for call tracking and tie that into GA?

If so... how do you do that?

Liviu Olos's profile photoKath Dawson's profile photoRichard Linklater's profile photo
Not a problem. Make sure that they work with you for the right implementation into you Google Analytics they are both a bit lack with tell you how to set it up correctly.
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I never thought I'd be absent for so long but where does all the time go?

I've been spending a bit more time on LinkedIn but really its quite hard work over there. I'm finding, myself coming back to Google Plus to get some actual interaction!
Phil Aston's profile photoDrew Patterson's profile photoMark Tillison's profile photoPeter Lunn's profile photo
+Kath Dawson yes we need a catch up. That would be good. Ping me when suits you.
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Insight & Planning Director
  • Fat Media Ltd
    Insight & Planning Director, 2015 - present
  • Strategy Digital
    Creative Director, 2003 - 2015
  • Allen Systems Group
    Many and Varied, 1999 - 2003
  • University of Exeter
    School of English, 1995 - 1999
  • University of Wolverhampton
    Quality Assurance, 1990 - 1995
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Sunderland - Naples, Florida - St Albans - Exeter - Wolverhampton
Contact Information
+44 845 838 0936
Fat Media Ltd 515-517 Stockwood Road Bristol BS4 5LR
Insight & Planning Director @ Fat Media, helping people fall in love with brands online
I'm Insight & Planning Director @ Fat Media an award winning full service digital marketing agency with offices in Lancaster, Bristol & London. We are a very talented team of creatives, marketing strategists, PPC experts and technical analysts offering a broad range of services including:
  • web design & build - creating the most outstanding brand presence possible
  • content marketing strategies - the planning & research stuff
  • creative campaigns - the fun stuff
  • technical SEO - the essential stuff
  • usability & CRO - the stuff your visitors need
  • digital PR - the wow stuff
  • social media marketing - the engaging stuff
  • blogger engagement - the outreach stuff
  • pay-per-click - the big skillz stuff
What I think of Content Marketing:

To get an idea of what I am passionate about with regards to content marketing check out two posts I wrote that outline our approach - trust me, doing that works like a treat!

What I think of Google+:

I've always been a big fan of Google Plus having met some awesome people here over the years. Plus has taken a bit of a battering lately but I still love it. I have found networking to be the most enjoyable experience on Plus which is why it will always be my favourite social network.

Please add me to circles that relate to:
  • content marketing
  • social media
  • digital marketing and SEO
  • running a small business
  • being British on Google+ #britpack and #britbrand
  • getting creative with hangouts
  • video marketing
Stuff I like to share:

Interesting and relevant posts on the following topics:
  • content marketing
  • social media
  • digital marketing and SEO
  • being British on Google+ #britpack
  • getting creative with hangouts
  • video marketing
  • getting fit (mind and body)
  • improving productivity
  • cool infographics
  • inspirational photos
  • cat gifs!
Actually I'm more likely to watch and laugh at gifs than share them but you never know.

Quite simply I love my job. Myself and my husband are lucky enough to have worked together to build Strategy Digital. We then sold the business to Fat Media and I have stayed on while my husband took early retirement. I am not ready to stop working for a good while yet!

My interests lie in learning as much as possible to help drive the business forward and help our staff develop so they can enjoy their jobs and get better results for clients. 
Bragging rights
Xena and Ziggy are my cats and they ARE the coolest on the planet
  • University of Exeter
    MBA in Management, 1998 - 2000
  • University of Wolverhampton
    BSC (Hons) in Psychology & Economics, 1987 - 1990
Basic Information
Looking for
Friends, Networking
July 28
Other names
Boss, Mum