Possible topic for our remaining weeks, +Tara Gentile
? I am thinking a lot about how to identify and language pitching myself on a peer-to-peer level. Here's what I mean by that: when it comes to collaborative marketing, I am noticing that sometimes, and with some people, there is a space that gets a little tricky when it comes to reciprocity. I run into people who are happy to query me to have me interview them, host their guest post, etc., but then when I suggest something reciprocal, they aren't interested.
Of course, this is not with everyone, and I get that sometimes the same thing has happened with me--someone interviews me, later they ask if I'll promote their work, I'm either tapped out on energy or time or interest and don't want to do it, yadda yadda yadda.
At the same time, I also think there's a space where I could be doing more to position myself as "the person you want to consult about XYZ" on a more peer-to-peer level. I get a lot of requests from people who don't
have a lot of traffic, who want to interview me because they want me to promote the interview and drive traffic to their site. I get fewer of those requests from peers.
How does this tie in to the bigger picture of marketing? When it comes to pitching myself to larger media outlets, magazines, local radio/tv, I also feel a hesitation about how to language things. I don't want to be just another life coach trying to get some press time. I want to clearly communicate that I can share information that is valuable to their readers.
Maybe I'm complicating this and it's just about stating the things we've refined through this course. Am I wrong in thinking that the languaging of a peer-to-peer pitch or offer would be any different than the way you language offers on a sales page?