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Kasey Skala
Works at Dart Container
Attended Drake University
Lives in Chicago
342 followers|18,881 views
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Kasey Skala

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Great read.
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Kasey Skala

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Great article calling out lazy #marketing . 
When brands try to hijack trendy Internet phenomena for their own campaigns, they wind up looking pathetic. And they kill the fun for everyone.
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Too many people in social stopped asking "what's the kpi of this?" you HAVE to have an answer to that question before you start. KPI doesn't have to be sales, either. As long as it's meaningful to the company and S. M. A. R. T. 
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What tools should #marketers  watch in 2014? #marketing   #socialmedia  
Social media matured by leaps and bounds in 2013. That evolution is expected to continue through 2014 as well, as technology becomes more advanced. With so many different platforms–Facebook, LinkedIn, Instagram, Snapchat, Twitter, etc.–and technologies–analytics, publishing tools, etc.
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Honored to be part of iMedia Connection's Top 25 Brand Innovators list. #marketing  
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Instead of focusing on content, create sharable experiences. #marketing  
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Kasey Skala

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Fabulous article with great advice.
Remember you will die. Maybe even today. Don’t forget that. Don’t forget to be thankful for your health. For the ability…
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I'd like to say I'll try to apply many of these but, as Yoda says, there is only do. 
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Great video from Stella. #iamrufus
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Kasey Skala

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From mani-pedis for men to a Nike store made out of reused garbage, check out the most read-about retail projects of the year.
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My quest to stop the fluffy metric brigade continues. I share with CMO.com what KPIs really matter.
  #marketing  
Sales, leads, and cost-per-acquisition have traditionally been marketers' top three key performance indicators (KPIs). But nowadays, the introduction of so many new channels and platforms has also brought along a whole new set of KPIs. CMO.com reached out to marketers and asked which ones are ...
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The power of data. #marketing  
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People
Have him in circles
342 people
Heather Tweedy's profile photo
Rob Saker's profile photo
Aleksandra Seremina's profile photo
Janice Lee's profile photo
Tom Kitti's profile photo
Cornelis Hollander's profile photo
Travis Thompson's profile photo
Jason Keith's profile photo
Michael Bruder's profile photo
Work
Occupation
Digital Marketing
Employment
  • Dart Container
    Social Media & Online Engagement, 2014 - present
    Lead digital for the Solo Cup Company.
  • Great Clips
    Digital Marketing Manager, 2010 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago
Previously
Minneapolis
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Tagline
The brunette version of Ryan Gosling
Introduction

Digital marketing for Great Clips. Former ice cream addict. Corporate suit. Mile run record holder. Views my own.

Bragging rights
Set the Lincoln Elementary School mile run record in 3rd grade. Beat that record in 4th grade.
Education
  • Drake University
Basic Information
Gender
Male
Dr. Carlson was very professional and explained the procedure and gave clear expectations. The surgery itself was flawless and Dr. Carlson and staff ensured that I was comfortable and understood everything that was going on. I would highly recommend Claris Eye and Dr. Carlson for anyone thinking about getting LASIK surgery. Best investment I've made in a long time,
Public - a year ago
reviewed a year ago
Stylist was friendly and provided a quality haircut. Was immediately greeted upon entering. Stylist asked questions regarding how I wanted my haircut and confirmed prior to starting. Will return.
Public - 2 years ago
reviewed 2 years ago
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