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Kari Rippetoe
Works at Journyx
Attended University of Texas at San Antonio
Lives in Austin, TX
531 followers|24,541 views
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Kari Rippetoe

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Still assessing the damage post- #mobilegeddon ? Then check out this list of resources from +Kari Rippetoe to help you get your website back on top:  
So your website isn't mobile-friendly and you've lost mobile search traffic. All is not lost! These resources will help you optimize your site for mobile.
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Are you having trouble with getting conversions from your landing page? +Jenny DeGraff's latest deep dive unearths 9 copy writing tips will help you achieve landing page copy zen. #LPO  
Do you dread writing landing page copy? Never fear! These 9 tips will help you write landing page copy that converts visitors into customers.
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What do #Frozen , Yosemite Sam & +Pharrell Williams have in common?

From our team to yours, Happy Holidays! 
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Marketers are feeling more pressure to be more data-driven, yet they still aren't making effective use of #analytics . Do you fall into this category? +Kari Rippetoe talks about what you're missing out on: 
If you're not using marketing analytics to track the success of your campaigns and projects, then you're missing out on some crucial data. Here's what you could be tracking.
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Interesting that over 40% of editors/publishers/writers rarely to never write a story based on a pitch.
Content - How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest ...
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My newest +Marketing Mojo post shows you how to use custom dimensions in +Google Analytics to refine and nurture your buyer personas: 
Using Google Analytics custom dimensions, you can capture information about your website visitors to enhance your buyer personas.
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Kari Rippetoe

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Is your content lacking some luck o' the Irish when it comes to Google search? Our own St. Patrick's Day leprechaun +Kari Rippetoe discusses some possible reasons why (and what to do about it):
Is your content not feeling the love from Google? Find out how your content could be the unlucky victim of a Panda or Penguin update, and how to fix it.
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Got some downtime on this last day of 2014? This roundup of 20 posts from this last year will help you to get your digital marketing strategy on track for 2015: 
No matter what your 2015 digital marketing goals are, this roundup of posts will help you get back in the driver's seat and get your strategy on track.
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Vote for me in +Marketing Mojo's Halloween Costume Throwdown! I'm a nerdy marketing conference attendee: 
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Live from #SearchLove , +Sarah Wyland covers +Adria Saracino's session on leveraging earned, paid, and owned media to distribute your content successfully:  
Live from SearchLove: Going beyond outreach to leverage all distribution channels to promote your content.
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Is your content providing the right experience for your customers? +Janet Driscoll Miller continues her coverage of #B2BLeadsCon2014  with a session featuring +Scott Brinker and +Alhan Keser. 
Janet Driscoll Miller covers the conversion optimization session with Scott Brinker of Ion Interactive and Alhon Keser of Wider Funnel at B2B LeadsCon 2014.
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My latest on the +Marketing Mojo blog:
 
+Kari Rippetoe talks about the importance of measuring the right results of your paid media campaigns before increasing your spend:
Are you getting more of the right results from increasing your spend? Learn how to measure the success of your online advertising campaigns the right way.
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People
In her circles
260 people
Have her in circles
531 people
Sidney Kutchuk's profile photo
Erin Nelson's profile photo
rigo gomes's profile photo
Photog TV's profile photo
The Best Article Rewriter / spinner's profile photo
Kinji Fujita's profile photo
Inkling Media's profile photo
Minh Khoi's profile photo
Shea Reeves's profile photo
Work
Occupation
Director of Marketing
Skills
digital marketing, content marketing, PR, marketing automation, email marketing, marketing strategy
Employment
  • Journyx
    Director of Marketing, 2015 - present
  • Marketing Mojo
    Director of Content and Marketing Services, 2012 - 2015
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Charlottesville, VA
Story
Tagline
Digital Marketing/PR | Foodie & Coffee Geek | Rock Chick
Introduction
Kari Rippetoe is Director of Marketing at Journyx. She has over 15 years’ experience with search, social media, e-mail, and content marketing. After studying marketing and communications at the University of Texas, San Antonio, Kari went on to manage online marketing strategies and campaigns for a variety of companies and organizations, including Liquidity Services, Inc. and the National Trust for Historic Preservation.
Bragging rights
Marketo certified expert, have 3 basset hounds (2 are champion show dogs), lived in the UK
Education
  • University of Texas at San Antonio
    Communications
Basic Information
Gender
Female