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Karen Talavera
Works at Synchronicity Marketing
Attended University of Michigan
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Karen Talavera

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Chances are you've invested a significant amount of time and money building your email marketing list, but are you taking care of it? What exactly should you be doing to maintain data integrity and email address deliverability, and how often? And what's the downside of not doing enough, or doing nothing?

Hangout with me as we'll discuss these and other questions related to email address verification, validation, correction and enhancement. Learn why the care and feeding of your email list needs to become an ongoing priority, pitfalls to avoid, and resources for doing it right.
This Hangout On Air is hosted by Karen Talavera. The live video broadcast will begin soon.
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Welcome everyone!
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Karen Talavera

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Love this! Just as I predicted - eventually email will be audio and not just visually read.
 
New BMWs read email. Email is dead. Long live email.
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So, who's all going to #EEC12 in a few weeks?
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Karen Talavera

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Now that we're all connecting here on G+, are you following these practices for creating emotional connections in your online marketing?
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Have her in circles
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Karen Talavera

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Nice job Dave! Say it loud, say it proud.
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Seven email marketing questions you were too afraid to ask.
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You can't say there's no time to meditate after reading this . . . I love my regular meditation time when I take it, but this practice is time-crunch-proof.
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Karen Talavera

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Loren McDonald originally shared:
 
Dear Reed,

I messed up. Several months ago I cancelled my Netflix DVD by mail service and went with your streaming only service.

At first I loved it. As an iPad owner it was convenient for me to watch a movie in 15 minute chunks - in bed, on the back deck, on the couch, etc. My daughter and I even watched a movie together right from the iPad.

But then something happened. I discovered that all the first-run movies (like The Social Network) that I missed in the theater (work, kid's swim meets, you know the drill) and was looking forward to watching - you didn't have in your streaming library.

To be blunt Reed, your streaming collection is pitiful and not ready for a prime-time service and brand like Netflix. It isn't about the price - heck I pay $3.50 for a soy latte - you know coffee and milk.

The problem is you are renting movies - but you don't have any good movies to rent. That my good buddy, is the actual problem - not your poor social media skills or forgetting to buy the Qwikster Twitter handle.

Now, I didn't go to Harvard, but I've been known to have some strategic thoughts every once in awhile. And where I sit as a product of the California public school system - you clearly never read a book my Michael Porter or must have gone to the movies when your business professor discussed competitive advantage.

Reed my friend, as separate services - DVDs by mail and streaming movies - you have very little on any competitor. And there is no value proposition or benefit to consumers - you know, people like me that actually pay your salary. I know you get all worked up about the pinstripes on Wall Street - but they don't care about customers - they only care about the fees they'll receive by splitting your company or selling it off.

Hastings good buddy, instead of splitting the single biggest advantage you have into two units - you should have used the huge library of DVDs to help offset the weakness in your streaming library.

If you had positioned the two services together - with by mail as "selection" and streaming as "convenience" and kept a reasonable blended rate - you wouldn't be in the mess you have now created for yourself.

But look at the bright side. You will now become infamous and legendary as the subject of so many social media and business strategy case studies. New Coke has been the poster child of modern-day bad strategic business decisions - you may now be the proud owner of that thrown.

Yours with much affection,

Loren

P.S. I haven't cancelled my streaming account yet even though I haven't used it in several months. But as you may have guessed by now - it is probably time to give my movie dollars to a company that actually cares about their customers.
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People
Have her in circles
243 people
Loren McDonald's profile photo
Gretchen Scheiman's profile photo
Spencer Kollas's profile photo
Chris Donald's profile photo
Work
Occupation
President, Synchronicity Marketing
Skills
Digital marketing strategy, email, social and content marketing
Employment
  • Synchronicity Marketing
    Email Marketing Guru, 2003 - present
    At Synchronicity Marketing I provide email and digital marketing training, coaching, mentorship and consulting to improve your brand's online visibility, revenue and marketing ROI
Basic Information
Gender
Female
Relationship
Married
Story
Tagline
Digital Marketing Sherpa, Email Marketing Guru, and Agent of Conscious Evolution
Introduction
As founder of Synchronicity Marketing, I specialize in providing enlightened digital and email marketing strategy, performance improvement and problem-solving. My company offers Strategic Advisory and Coaching, Training & Education and Performance Improvement Services to help you gain greater visibility, revenue and growth from your email, social media and content marketing. For more on that, head to Synchronicity Marketing.

I am also a professional speaker, Huffington Post blogger and The Accidental Seeker.

In addition to my fascination with the digital age, my passions include meditation, yoga, and spirituality. I'm a constant sojourner with a lifelong love of travel and the outdoors. I make my home in south Florida where, when I'm not off and running on my next adventure, I'm soaking up the sun and surf every chance I get!

If you'd like to reach me for a business or speaking opportunity CONTACT ME HERE
Bragging rights
WE Magazine Top 100 Women in Ecommerce 2012
Education
  • University of Michigan
    Communication