Profile

Cover photo
Karen Dietz
Works at Just Story It -- share your stories, grow your business
2,657 followers|63,047 views
AboutPostsPhotosYouTube+1's

Stream

Karen Dietz

Shared publicly  - 
 
I'm loving the Scoop.it launch today! Check it out. Such a valuable content creation/content marketing tool for SMBs.

IMPORTANT LINKS:
Homepage: http://business.scoop.it
Handbook: http://business.scoop.it/roi-or-rip-the-lean-content-marketing-handbook-for-smbs/
Blogpost announcement:
http://blog.scoop.it/2015/02/04/introducing-scoopit-content-director/
Plan, source and distribute content to get measurable results. Save time and get more impact through content.
1
Add a comment...

Karen Dietz

General Discussion  - 
 
Hi folks! I thought I'd share with you some of my favorite storytelling quotes. You can use these in presentations or when working with clients. Have fun.
http://juststoryit.com/blog/storytelling-quotes/
6
1
Gideon Rosenblatt's profile photoJodi Kaplan's profile photoKaren Dietz's profile photoMarc Emmelmann's profile photo
8 comments
 
Yes +Jodi Kaplan -- many thanks! It's great to get a handle on this group and learn more about its orientation. Stories can be such a powerful path to demonstrate how companies are making a difference in the world.

For stories of this type to be most effective however, each story needs an identifiable person that people can relate to. What you shared is a good description of what Warby Parker is doing. A story would be someone whose life has been changed because of Warby Parker. Or a story could be about a group whose lives have been changed, so long as they are identified. Research continues to show that faceless people or aggregate numbers don't have as much power to inspire or mobilize people compared to specific stories.

When companies are able to attach stories to their descriptions, even more traction starts happening.

I hope my comments help!
Add a comment...

Karen Dietz

Shared publicly  - 
 
I love comics! Now you can take your biz stories and turn them into comics to share. Fun fun fun. I think the first 3 are best for those of us who can't draw :)
The art of comic creation is one of the best representation of creativity at work. As teachers and educators, we can use the power and versatility of iPad to cultivate a creative culture within our classes and among our students through helping them tinker with and design comics. Here is a list of some great iPad apps you can use for this purpose... Via Baiba Svenca
1
Add a comment...

Karen Dietz

Shared publicly  - 
 
This is a short quick article with 5 awesome tips. My favorite is #5. Check it out :))
Who better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who b
2
Add a comment...

Karen Dietz

Shared publicly  - 
 
Happy Halloween everyone! Thought you'd get a kick out of these fun ghoulish GIFs :))
R.L. Stine's got nothing on these spooky/scary animations.
1
Add a comment...

Karen Dietz

Shared publicly  - 
 
How is your business doing with its corporate citizenship, governance, and workplace? These are 3 key areas consumers are paying attention to when making purchasing decisions. In your business activities and storytelling, if you are missing these it's negatively impacting your bottom line. This is a fascinating and important article for companies of any size.
1
Add a comment...
Have her in circles
2,657 people
Jon Jørgensen's profile photo
Rashaunda Summers's profile photo
monika biplob's profile photo
Marleen Vente's profile photo
James Kelly's profile photo
Touseef Pathan's profile photo
Shirlee Ellingson's profile photo
AboutOne's profile photo
Tim Ereneta's profile photo

Karen Dietz

Copywriting  - 
 
Hey folks -- this podcast was just posted where I chat with content creators about how to bring their content up a notch using more story elements. It's only 30 minutes long and includes some live coaching. I hope you come away with a few great insights! Share questions or ideas.
#businessstorytelling   #storytelling  
http://juststoryit.com/blog/how-to-wake-up-your-content-business-storytelling-webinar/
2
Add a comment...

Karen Dietz

Shared publicly  - 
 
Here are 3 terrific examples of companies successfully using storytelling to grow their business. Yeah! We need more of these and I know  you will get ideas from here for your own company.
Three companies demonstrate how they use storytelling to get their message across.
2
1
David Henry's profile photo
Add a comment...

Karen Dietz

Shared publicly  - 
 
Fab biz stories are all about interesting characters. Here's a terrific post about how to upgrade your characters to keep your readers/listeners engaged!
2
1
David Henry's profile photo
Add a comment...

Karen Dietz

Shared publicly  - 
 
What makes content go viral? Tapping the right emotions. This article has a lot of great insights we can all learn from.
3
1
Dan Ball's profile photo
Add a comment...

Karen Dietz

Shared publicly  - 
 
Are you walking your talk? Is there a disconnect between the stories you are telling and what's going on back at the office? Here are 10 strategies for being a 'story doing' company.
How businesses can take their beliefs and make them real for consumers.
2
2
Dan Ball's profile photoDavid Henry's profile photo
Add a comment...

Karen Dietz

Shared publicly  - 
 
Face-to-face meetings still reign supreme. Here's an article that lists why, and the impact these will have on your business. I love email, but now it's time to get out of the office and talk to folks in person!
Social media and online networking have revolutionized business. But are there times when face to face meetings are still beneficial? You bet.
2
1
Dennis D. McDonald's profile photoKaren Dietz's profile photoDavid Henry's profile photo
2 comments
 
I couldn't agree more +Dennis D. McDonald!  Just finished a face-to-face meeting myself and a new wonderful relationship has been established. I always learn tons more when chatting in person and hearing other people's stories. It's one of the best ways to build trust, as you've said.
Add a comment...
People
Have her in circles
2,657 people
Jon Jørgensen's profile photo
Rashaunda Summers's profile photo
monika biplob's profile photo
Marleen Vente's profile photo
James Kelly's profile photo
Touseef Pathan's profile photo
Shirlee Ellingson's profile photo
AboutOne's profile photo
Tim Ereneta's profile photo
Work
Occupation
Business consulting, executive coaching, leadership keynote
Employment
  • Just Story It -- share your stories, grow your business
    Owner, present
  • National Storytelling Network
    Executive Director, 2006 - 2008
  • Polaris Associates, Inc.
    Owner, 1995 - 2005
Story
Tagline
Sharing your authentic stories to lead and grow your business.
Introduction
I have a ton of fun helping companies, entrepreneurs, leaders and nonprofits craft and tell their compelling stories.

That leads to growth, increased fund raising, better marketing/branding, and way more effective leadership. Been doing this for many many years.

I am the author of Business Storytelling for Dummies by Wiley Publishers, coming out in November 2013, and available now on Amazon for pre-order.

I also curate content about using stories in business at www.scoop.it/just-story-it.  You can find me on Twitter at @kdietz

Also, check out my website at www.juststoryit.com.  You can take a free Story IQ assessment to figure out your business storytelling skills!

I'm a folklorist, trained storyteller, and been a business consultant/facilitator/trainer for 25+ years.  I've helped organizations share their stories from the Fortune 500 to entrepreneurs. This is my passion!

I wrote the forward and contributed to the book Wake Me Up When The Data Is Over: How Organizations Use Stories to Drive Results.  I've also written tons of other articles.  I excel in creating practical story tools for business to use, and have developed plenty.

Everyone has inspiring stories.  I look forward to hearing yours :)

Bragging rights
My husband Tim is the most awesome guy in the world -- 20 years of marriage and it still feels like year 1 :) I'm also a fiber artist hand-dying silks as a way to bring more beauty to the world.
Basic Information
Gender
Female
Other names
Karen Creuziger
Karen Dietz's +1's are the things they like, agree with, or want to recommend.
Creativity, Innovation, and Storytelling For Business Success
www.scoop.it

“We're taught to think that all great minds think alike. While this may have worked during pre-21st century industrial times, this is no lon

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story
www.scoop.it

Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do yo

One Secret to Nike's Success? Story Tips From N...
www.scoop.it

How Storied Leadership Fosters Employee Engagement I recently had the pleasure of interviewing Nike’s Chief Storyteller and Sr. Director of

Killer User Onboarding For Products Is All Abou...
www.scoop.it

Want more people to adopt your product? Make sure you know what progress looks like in your user’s life, not just on their screen.

Five Ways to Use Twitter to Build Credibility
goo.gl

Whew! Social networks are huge and only getting bigger. Twitter has proven that it is a great way to reach an audience, but how can you use

4 Decisions Holding Your Business Success Hostage
goo.gl

Extreme Client Care and Escalator Marketing consulting with Sandra Martini

Want Innovation? It Starts With Stories
www.scoop.it

Innovation is taking what is not true in the present and making it the true in the future.

The Man Who Invented The High-Five: The Surprising Back Story
www.scoop.it

One-time Los Angeles Dodger Glenn Burke is credited for the universal gesture for a job well done. His own life was more complicated.

Awesome Interview With Rich Sheridan, CEO & Chief Storyteller
www.scoop.it

CEO Rich Sheridan talks about the power of executive storytelling on employee engagement and wild business growth.

In The Flesh: Disney and Live Models--Lessons for Storytelling
www.scoop.it

For 82 years, Disney's in-studio life drawing classes have helped evolve its animated characters.

Reinventing the Chief Marketer: Storytelling & the New World Order
www.scoop.it

Why marketing and sustainability must be under one leader.

Have a story to tell? Focus on the 'native voice' to connect
www.scoop.it

Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore

6 Ways Customer-Generated Stories Can Double Your Return
www.scoop.it

Find out how a major healthcare brand used social media and user-generated content to double the return on their social media investment.

The Power of Story Branding: Which country does the world most good?
www.scoop.it

It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have

How Storytelling Can Increase Any Business
www.scoop.it

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

How To Wake Up Your Content & Business Storytelling Webinar -
juststoryit.com

MediaMobz present Karen Dietz, PhD for a 30-minute, pre-recorded webinar aimed at business professionals who want to engage clients through

Wake 'em Up Webinar: Creating Better Content with Stories
www.scoop.it

MediaMobz present Karen Dietz, PhD, author of Business Storytellng for Dummies for a 30-minute live webinar aimed at business professionals