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Karen Dietz
Works at Just Story It -- share your stories, grow your business
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Karen Dietz

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What a fabulous list to use when crafting stories. Plus video examples are included! It's easy to figure out which conflict/ challenge/ problem/ trouble/ struggle type your prefer when crafting your stories. You'll also probably find some conflict types you'll want to add into your mix.
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Karen Dietz

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I found this post today while reading more about the Paris attacks. I love the backstory and the power of a symbol to both unite people and express what is in their hearts. Please share this article, and the symbol, too. Thanks -- Karen
Following the terrorist attacks on Paris Friday, one graphic designer's raw reaction becomes a global symbol of peace and solidarity.
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Love this synopsis of 12 proven archetypes to use in your business storytelling, marketing, and branding. Ffion at +Sparkol did a fabulous job explaining these, and showing each archetype in action in various company ads. For focused and targeted marketing that will grow your business, read the article, grab the archetypes, and get busy!
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you...
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I think it will be :)
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Storytelling in business is very powerful. Here are solid tips for how to use stories to sell your project or influence decision makers.
Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that have to be made: ‘Can our business partner sell our product in that new market?
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Karen Dietz

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FREE Women Leadership Summit for Emerging Leaders:
Enhance your Communication Skills, Lead with Confidence and Advance your Career!

I've been invited to speak  at the Women Leadership Summit for Emerging Leaders 2015 - Unlock the Power of You event, along with over 20 other leadership experts!
 
The 11-day audio event begins on June 15th, and it is FREE.
Click here to reserve your seat! http://www.womenleadershipsummit.net/
Inside this 11-day audio event, 21 trailblazing women leaders come together to share with you:
 
1. Lessons, advice, and strategies to help you take your career and leadership in the direction you want to go faster than you ever dreamed possible...
2.  How to find your voice and communicate so that people listen...and...how to confidently say anything to anyone...
3. The secret to the success of the world's most remarkable leaders (Find out what they're doing right so you can follow in their footsteps!)...
4. What the top external challenges facing women leaders today are...and...how you can overcome the obstacles that are killing your success...
5. And much more...
 
I'm inviting you to attend all 11 days of this summit  absolutely FREE!
 
Click here to reserve your seat  http://www.womenleadershipsummit.net
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You might want to sign up and post your event with us here - http://incubator.realitycrowdtv.com/
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Karen Dietz

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Hey folks -- this podcast was just posted where I chat with content creators about how to bring their content up a notch using more story elements. It's only 30 minutes long and includes some live coaching. I hope you come away with a few great insights! Share questions or ideas.
#businessstorytelling   #storytelling  
http://juststoryit.com/blog/how-to-wake-up-your-content-business-storytelling-webinar/
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What a great post this is, with really good insights about engagement -- what it is, what it looks and feels like.

Here are 3 ways to get the most insights from this article: Read it through once as is.Read it through again, and substitute the word "storytelling" for the word "journalism".Read it through a third time, and substitute the word "marketing" for the word "journalism".

Enjoy the read and let's create more engagement!
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.
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What a thorough article with lots of great tips and actions to take. Read it and keep it handy :)
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This American Life storyteller Ira Glass rocks, and here's a quick video with storytelling advice we rarely hear.

Sure, people have great enthusiasm to become great storytellers in their business, or as a leader, or to change the world. Yet becoming a great storyteller requires practice -- i.e. telling stories a lot.

Most people start practicing and then stop, never achieving their dreams. Why? Because of what Glass talks about in this quick video.

Watch this piece, pay attention, and don't stop practicing when you hit this road bump.

Story on!
UPDATE: Thanks for all your kind words guys! It's quite overwhelming to see this shared and retweeted all over! All sins typographic in nature have been amended,…
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Karen Dietz

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How does the brain change during a digital detox? And what are the amazing benefits to you? This article has some very thought-provoking research to share. Time to unplug for awhile!
Neuroscientists observed 35 people who were totally cut off from their devices in the Moroccan desert. The results were life-changing.
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If you are interested in your blog being on the cutting edge visually, bringing more engagement and thought leadership, then check out the blog redesign by Lou Hoffman at The Hoffman Agency. Read my review and then hop on over. It's way better storytelling!
After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, version 2.0.
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Karen Dietz

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I'm loving the Scoop.it launch today! Check it out. Such a valuable content creation/content marketing tool for SMBs.

IMPORTANT LINKS:
Homepage: http://business.scoop.it
Handbook: http://business.scoop.it/roi-or-rip-the-lean-content-marketing-handbook-for-smbs/
Blogpost announcement:
http://blog.scoop.it/2015/02/04/introducing-scoopit-content-director/
Plan, source and distribute content to get measurable results. Save time and get more impact through content.
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Story
Tagline
Sharing your authentic stories to lead and grow your business.
Introduction
I have a ton of fun helping companies, entrepreneurs, leaders and nonprofits craft and tell their compelling stories.

That leads to growth, increased fund raising, better marketing/branding, and way more effective leadership. Been doing this for many many years.

I am the author of Business Storytelling for Dummies by Wiley Publishers, coming out in November 2013, and available now on Amazon for pre-order.

I also curate content about using stories in business at www.scoop.it/just-story-it.  You can find me on Twitter at @kdietz

Also, check out my website at www.juststoryit.com.  You can take a free Story IQ assessment to figure out your business storytelling skills!

I'm a folklorist, trained storyteller, and been a business consultant/facilitator/trainer for 25+ years.  I've helped organizations share their stories from the Fortune 500 to entrepreneurs. This is my passion!

I wrote the forward and contributed to the book Wake Me Up When The Data Is Over: How Organizations Use Stories to Drive Results.  I've also written tons of other articles.  I excel in creating practical story tools for business to use, and have developed plenty.

Everyone has inspiring stories.  I look forward to hearing yours :)

Bragging rights
My husband Tim is the most awesome guy in the world -- 20 years of marriage and it still feels like year 1 :) I'm also a fiber artist hand-dying silks as a way to bring more beauty to the world.
Basic Information
Gender
Female
Other names
Karen Creuziger
Work
Occupation
Business consulting, executive coaching, leadership keynote
Employment
  • Just Story It -- share your stories, grow your business
    Owner, present
  • National Storytelling Network
    Executive Director, 2006 - 2008
  • Polaris Associates, Inc.
    Owner, 1995 - 2005
Karen Dietz's +1's are the things they like, agree with, or want to recommend.
Want Engagement? Storytelling is Relational, no...
www.scoop.it

My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing

How The "Peace For Paris" Sign Spread Around Th...
www.scoop.it

Following the terrorist attacks on Paris Friday, one graphic designer's raw reaction becomes a global symbol of peace and solidarity.

12 storytelling + brand archetypes to grow your...
www.scoop.it

Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – e

Storytelling: Overcoming What Makes Us Stop | J...
www.scoop.it

UPDATE: Thanks for all your kind words guys! It's quite overwhelming to see this shared and retweeted all over! All sins typographic in natu

Going On A Digital Detox: The Ability To Create...
www.scoop.it

Neuroscientists observed 35 people who were totally cut off from their devices in the Moroccan desert. The results were life-changing.

How to use stories to influence decision makers...
www.scoop.it

Leaders are decision-makers. They have to be. As soon as they walk into the office in the morning, they’re bombarded with decisions that hav

Better Biz Storytelling: Visually Redesigning a...
www.scoop.it

After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, ve

Creativity, Innovation, and Storytelling For Business Success
www.scoop.it

“We're taught to think that all great minds think alike. While this may have worked during pre-21st century industrial times, this is no lon

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story
www.scoop.it

Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do yo

One Secret to Nike's Success? Story Tips From N...
www.scoop.it

How Storied Leadership Fosters Employee Engagement I recently had the pleasure of interviewing Nike’s Chief Storyteller and Sr. Director of

Killer User Onboarding For Products Is All Abou...
www.scoop.it

Want more people to adopt your product? Make sure you know what progress looks like in your user’s life, not just on their screen.

Five Ways to Use Twitter to Build Credibility
goo.gl

Whew! Social networks are huge and only getting bigger. Twitter has proven that it is a great way to reach an audience, but how can you use

4 Decisions Holding Your Business Success Hostage
goo.gl

Extreme Client Care and Escalator Marketing consulting with Sandra Martini

Want Innovation? It Starts With Stories
www.scoop.it

Innovation is taking what is not true in the present and making it the true in the future.

The Man Who Invented The High-Five: The Surprising Back Story
www.scoop.it

One-time Los Angeles Dodger Glenn Burke is credited for the universal gesture for a job well done. His own life was more complicated.

Awesome Interview With Rich Sheridan, CEO & Chief Storyteller
www.scoop.it

CEO Rich Sheridan talks about the power of executive storytelling on employee engagement and wild business growth.

In The Flesh: Disney and Live Models--Lessons for Storytelling
www.scoop.it

For 82 years, Disney's in-studio life drawing classes have helped evolve its animated characters.