For stories of this type to be most effective however, each story needs an identifiable person that people can relate to. What you shared is a good description of what Warby Parker is doing. A story would be someone whose life has been changed because of Warby Parker. Or a story could be about a group whose lives have been changed, so long as they are identified. Research continues to show that faceless people or aggregate numbers don't have as much power to inspire or mobilize people compared to specific stories.
When companies are able to attach stories to their descriptions, even more traction starts happening.
I hope my comments help!
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- Just Story It -- share your stories, grow your businessOwner, present
- National Storytelling NetworkExecutive Director, 2006 - 2008
- Polaris Associates, Inc.Owner, 1995 - 2005
I wrote the forward and contributed to the book Wake Me Up When The Data Is Over: How Organizations Use Stories to Drive Results. I've also written tons of other articles. I excel in creating practical story tools for business to use, and have developed plenty.
Everyone has inspiring stories. I look forward to hearing yours :)
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