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Karen Aptekar
Attended Tisch School of the Arts
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Social media is a great way to build a community around your brand. But how do you do it?  And even if you do, how does it convert into money for both you and your business? Our speaker this month has successfully built and monetized a community of followers for his own business and has taught others how to do the same with theirs. During our conversation with him, we'll hear how he grew his Twitter account, organically, from less than 800 followers to almost 200,000 followers in just two years and how you can do the same.

We will talk about:

- Tips for Creating Stellar Content to Help Build Your Community
- Tips to Build Community on Social Media In Less Than An Hour A Day
- Tips to Strategically "Stalk with Excellence"(in a Good Way) to Build Your Following
 
SPEAKER

John Sparks has been recognized nationally as one of the Top 100 Social Media Power Influencers of 2015 (StatSocial.com, http://bit.ly/1DIhYvg). He’s also been recognized nationally as one of the Top 50 Most Valuable Social Media Influencers of 2015, with an estimated Impact Media Value of $2.1 million dollars. (General Sentiment, http://bit.ly/1Aal3VX).

Sparks is the best-selling author of “365 Ideas To Go From Good To Great On TWITTER!” (CreateSpace, 2015).  He’s also the founder and CEO of his own social media coaching and consulting company, “Online ImageWorks” (@OIWmedia). His company teaches others what they need to know to make money and build relationships on social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and many others.

Currently teaching journalism classes at The University of North Texas, Sparks has an extensive media background. He is a veteran newscast producer and has worked at television stations in Texas, Oklahoma, and Florida. Sparks worked as an associate producer at KPRC, Channel 2 (NBC), where he wrote the news for Dominique Sachse and Bill Balleza, in the mid-1990s.

Twitter: Twitter.com/IAmJohnSparks
Facebook: Facebook.com/IAmJohnSparks
LinkedIn: LinkedIn.com/In/IAmJohnSparks
Website: IAmJohnSparks.com
Email: IAmJohnSparks@gmail.com
This Hangout On Air is hosted by Kami Huyse. The live video broadcast will begin soon.
Q&A
Preview
Live
Social Media Relationships that Convert
Fri, March 11, 9:30 AM
Hangouts On Air - Broadcast for free

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LUMARAZ- a music project that is based on poetry and original lyrics of Arabic and Hebrew, combining original compositions.
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CALL FOR ENTRIES: 2016 SXSW​ film submissions now open! Meet SXSW programmers in #Houston THUR8/27 at Aurora Picture Show​ --> http://aurorapictureshow.org/calendar.asp?pageid=83&calid=954
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Because they have a better sense of humour. Via this and this reddit thread.
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Thank you +Mattress Firm 
 
@MattressFirm Wants to make sure those who lost mattresses in #houstonflood #Sleephappy ‪
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Missed this but really glad I can watch it later! Thanks +Kami Huyse  !!
 
In this summer's earning call, Facebook Founder and CEO, Mark Zuckerburg, said, “If you go back ten years, most of how people communicated was through text. We’re entering into a period where that’s increasingly going to be video and we’re seeing huge growth there.”

And the numbers show it.  In November 2015, Facebook reported 8 billion daily video views (and in April 2015, the same stat was 4 billion daily video views). So the arc of this is very clear.  We started with text and moved to images and now we're heading to video.  

Our speakers will share their experiences and cover all these questions and more:

As video dominates, what are the new rules?  
How do you make videos that succeed in a world of autoplay?  
Where do live broadcasting tools like Periscope, Facebook Live Video andBlab.im fit into this?  
What about Google Hangouts on Air and YouTube, how do these older platforms fit in? 
When should you post something to Twitter as a GIF?  
Why is posting something as a native video important (vs. posting it on a 3rd party site)?

SPEAKERS
Len Cannon, KHOU 11 News Anchor
Len Cannon joined KHOU 11 News in 2006, and co-anchors KHOU 11 News at 4 p.m. and 6 p.m.
He also gets out into the community and does stories, including profiles on outstanding Houstonians and a popular segment called "Len at Work." In "Len at Work," he has done every job from rodeo clown, (yes he got in the barrel and got knocked around by a bull) to going through Houston Police Department SWAT training. And he learned a few tricks from the Harlem Globetrotters.
He also spent seven years as a correspondent for Dateline NBC. He has won Emmys and the prestigious Columbia University DuPont award for his reporting.
Website: http://www.khou.com/story/about-us/2010/02/03/len-cannon/11135958/
Twitter: https://twitter.com/LenCannonKHOU
Facebook: https://www.facebook.com/KHOULenCannon


Rakesh Agrawal , Founder of Snapstream.com 

Rakesh is a Houston-based founder, investor and technologist. He founded SnapStream (, which makes a DVR for business. SnapStream helps the Daily Show, Last Week Tonight and a few hundred others record and search TV.

And now SnapStream is used to share bits of TV on Twitter and Facebook as GIFs, native videos and screenshots.  SnapStream's Twitter and Facebook integration is used by organizations like Politico, the DNC, Access Hollywood, and the Jacksonville Jaguars.

As an investor in many early stage technology companies, Rakesh broadly follows the arc of technology in many different realms.  
Website: www.snapstream.com
Twitter: http://twitter.com/rakeshagrawal/
Blog: http://rake.sh/blog/about/ 
This Hangout On Air is hosted by Kami Huyse. The live video broadcast will begin soon.
Q&A
Preview
Live
Video is Taking Over, Are You Ready for the Revolution?
Fri, January 8, 9:45 AM
Hangouts On Air - Broadcast for free

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In the digital economy, it was supposed to be impossible to make money by making art. Instead, creative careers are thriving — but in complicated and unexpected ways.
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Our inspiring ‪#‎quote‬ from our ‪#‎VibingKid‬! Have a great day today and ‪#‎behappy‬. ‪#‎qutd‬ ‪‬ ‪#‎inspiration‬
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TODAY in ATX! Houston Influencers MeetUp at SXSW​ Badge/5P & #CoHouston Mixer No Badge/6P $FREE #SXSW15 --> https://www.eventbrite.com/e/cohouston-vii-austin-party-sxsw-tickets-16066431128
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Have her in circles
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Paul anderson's profile photo
fasal koduvally's profile photo
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Work
Occupation
Director/Producer
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Gender
Female
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Married
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Introduction
Karen Aptekar, President and Founder of Aptekar Productions, is an innovative EMMY Nominated Director/Producer specializing in New Media.

Aptekar graduated from NYU film school and worked for the Wells Rich Greene Advertising Agency in New York, producing nationally broadcast radio and TV commercials, as well as independently directing and producing documentary films. Her documentary short, “Saving Evan White,” premiered at South by Southwest, was nominated for a 2009 EMMY in the category of Public/Current/Community Affairs, received four Telly awards, and a Remi from the 2009 Worldfest – Houston Independent International Film Festival.

 In 2011 Aptekar’s company created Who’sHOU - a digitally driven multi-platform marketing effort offcially promoting Houston film, music and interactive at South by Southwest. Utilizing WordPress, embedded still photography, original video content, blogging and social media, this multidimensional approach typifies Karen’s  dynamic resourcefulness in bringing outstanding creative forces together. 

In 2011 and 2012 Aptekar produced the multi cam live stream for TEDxHouston and in 2011 Karen co-directed the TEDxHouston Welcome Video. Karen is VP New Media at Women in FIlm and Television Houston and manages multiple social media accounts on Twitter, Google Plus. Instagram, Facebook, Flickr  and Linkedin. 

In 2013 Karen began attending the MBA Program at The Cameron School of Business at the University of St. Thomas and launched the eBay store  e-discountperfumes.She is currently developing a transmedia documentary project.
Education
  • Tisch School of the Arts