According to research featured in the Social Consumer Study, “quality and price (75% vs. 72%) rate as two important factors when customers choose to buy from a company.” But, when it comes to determining true customer loyalty (long-term behavior), the research highlighted that a “positive customer experience is the single most important factor that impacts behavior.”
Some of the greatest brands on social media do not run contests to inflate their Fan numbers, nor do they run free giveaways with irrelevant prizes to increase engagement. A brand with integrity that is looking to increase brand loyalty will run contests rewarding current Fans with relevant prizes. These brands will team up with related, local companies or non-profits to achieve their brand promise. They will provide relevant, pertinent, educational information and useful insights directly related to their brand.
The greatest brands on Facebook, local, national and global, focus on their target audience, their core demographic, their most loyal advocates. These brands are creative, innovative, genuine and transparent.
Hubspot pulled together some of the most sensational and effective Facebook pages in existence currently, and I definitely think it’s worth taking a look at. How can your Gilbert, or Phoenix, business replicate some of these pages? How can you develop a deeper connection with your Fans? #facebook #marketing #brandmarketing #gilbertaz