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Kandice Linwright
Works at Linwright.com
Attended Gilbert High School
Lives in Gilbert, Arizona
216 followers|282,545 views
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Kandice Linwright

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A social media calendar can change everything, and I mean everything.

With consistent posting of relevant topics to an engaged audience, the sky is the limit.

Today I want to share with you how time, money and control don’t have to hold you back from social media success.

I want to share with you how affordable and effective it can be to:

Increase awareness of your veterinary practice
Increase Likes, Comments, Shares, and Clicks
Increase trust and credibility
Increase appointments and clients

#veterinary   #marketing   #facebook   #budget   #animalhospital   #vetlife  
Lifecare Animal Hospital added two new front office team members, three new vet techs, one new tech assistant and one new veterinarian… ...after just one year as a member of the VMAZ Academy. To be completely honest, they were the inspiration for the VMAZ Academy. In fact, they were a client of our parent company,…
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Kandice Linwright

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These items are not just products that you’re offering…

…they are proof that you care more about your clients and customers more than the guys down the street.

You’re essentially telling clients that it’s not all about the money.
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Facebook Fans and Acquisition: Your Security Blanket
The fact that nearly every fan or follower today has a high-def megaphone in their pocket — and has the power to be publisher, reviewer, cynic, detractor, or advocate — is crucial to reputation management.
 
Based on the data, Advocates (loyal fans) make up only 0.001% of a brand’s audience, but are responsible for nearly 30% of a brand’s earned media impressions. And increasingly, advocates are better marketers than Marketers (including you or me) — more people trust “A Person Like Yourself” (61%) than a CEO (43%), says Edelman.  – Sprinklr.com
 
The numbers are clear, but you don’t care about numbers, you care about results.
 
Here’s the deal…
If you’ve built an engaged, impassioned collection of fans on your Facebook page, you already have a digital security blanket...   I’ve lived in
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Does your practice have a policy for negative Facebook reviews?
 
I got my marketing start in healthcare, particularly in the pain management and women’s health industries, two potentially hazardous areas to manage on social media. Over the years, I’ve learned a thing or two about handling negative Facebook reviews and controversial situations.
 
This is a story about how the largest custom design merchandise website, CafePress, handled a very impassioned, difficult situation with professionalism and poise…unlike some other extremely large, professional organizations.
 
I want to compare two situations, two scenarios where extremely passionate individuals saw an opportunity to pounce using social media as their vehicle of choice. 
Does your practice have a policy for negative Facebook reviews?   I got my marketing start in healthcare, particularly in the pain management and women’s health industries, two potentially hazardous areas to manage on social media. Over the years, I’ve learned a thing or two about handling negative Facebook reviews and controversial situations.   This…
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Does your veterinarian understand the true value of Facebook Marketing? Here's how to convince them...

#veterinary   #facebookmarketing   #facebookinsights  
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Yes!
 
Is your dog ready for the office? June 26 is Take Your Dog To Work Day. Is he or she ready? 
Take your dog to work day (etiquette tips for you & your pet)
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Kandice Linwright

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Today we’re going to discuss how to create individual Facebook posts that not only provide value, but motivate your fans to take a specific action, like…

…click to a blog, commenting, sharing, liking, or scheduling an appointment.

A word of caution: once you master these veterinary Facebook strategies, you’ll have a tremendous amount of influence over your audience.

#facebook   #veterinarymarketing   #calltoaction   #facebookmarketing  
The other day I talked about how important it is to offer enormous, free value to pet owners on Facebook. Specifically, we talked about how making your Facebook page more valuable can influence pricing attitudes. How Increasing Practice VALUE on Facebook Can Influence PRICING Attitudes Today we’re going to discuss how to create individual Facebook…
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Today I want to talk to you about the value that you (and the clients) place on your products and services.

Ultimately, we’re going to look at your prices and value…

…yes I said the “P” word…

and how Facebook can positively influence both of these elements for your veterinary practice.

Just talking about cost and pricing probably sets a rock in the pit of your stomach. Clients are highly sensitive to prices when choosing an animal hospital. You are highly sensitive to prices because you’re running a business…

…and hopefully a profitable one.

Facebook can influence audience perspectives on pricing.

Here’s how:

#veterinary   #veterinarian   #vetlife   #acquisition   #engagement   #facebook  
This week on the VMAZ blog, we moved you through securing your Facebook page with our actionable 10-Point Security Checklist, to building a security blanket with engaged Facebook Fans for reputation management. Today I want to talk to you about the value that you (and the clients) place on your products and services. Ultimately, we’re…
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If you’ve built an engaged, impassioned collection of fans on your Facebook page, you already have a digital security blanket…

I’ve personally managed multiple social media campaigns dealing with hot button topics like women’s health and pregnancy, as well as chronic pain and medication adherence. Do you know, through all of the reputation management situations I’ve dealt with over the years, the one thing I’ve learned is how essential, and under-rated, your core audience is.

A business owner’s clients and fans are her greatest assets, especially when it comes to securing your reputation online….
I want to share with you some key elements to building a fan base that has your back in tough times, but before I do that let me share with you why I think you need this information now!

#veterinary   #animalhospital   #facebook   #facebookmarketing   #reputationmanagement  
If you’ve built an engaged, impassioned collection of fans on your Facebook page, you already have a digital security blanket... I’ve personally managed multiple social media campaigns dealing with hot button topics like women’s health and pregnancy, as well as chronic pain and medication adherence. Do you know, through all of the reputation management situations…
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This story isn’t about where you stand on the issue of cat declawing. This story isn’t even about the “America’s Favorite Veterinarian” Contest that the American Veterinary Medical Foundation (AVMF) runs every year.

This story is about mismanagement, a lack of knowledge, and how the largest veterinary association in the United States reinforced the fears of every single veterinarian across the country:
Social Media is unsafe, unpredictable and uncontrollable. #veterinary   #vetlife   #vetmed   #veterinarian  
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"From that moment on, Suzy never returned to her old vet. It’s not that she was unhappy with the previous veterinarian, but the experience could never compare to the overall experience at the new animal hospital. It’s not that Suzy didn’t trust the medical expertise of the previous doctor; it was that she trusted the compassion of the new vet more."

#veterinary   #veterinarian   #marketing   #facebook   #clientloyalty  
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It's all about client retention! Join us here in ‪#‎Arizona‬ to learn how to use social media to improve client retention. Visit http://www.VeterinaryMarketingAZ.com for more information.

#gilbertaz   #free   #veterinary   #veterinarian   #workshop   #clientretention   #veterinary  
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People
In her circles
299 people
Have her in circles
216 people
GMSMarketing Company's profile photo
Margaret Khomenko's profile photo
BlogPaws's profile photo
Abdou Karim Sar's profile photo
Angela Hetherington's profile photo
Bakerson, LLC's profile photo
Raoul Loustaunau's profile photo
Deborah Munoz-Chacon's profile photo
Vincent Costa's profile photo
Work
Occupation
Social Media Marketing Coach
Skills
Facebook Marketing, Facebook Advertising, Blogging, Local SEO
Employment
  • Linwright.com
    Owner, 2014 - present
    No one knows your business better than you, which is exactly why there is no one who can manage your online reputation any better than YOU! You are passionate about your brand, knowledgeable about your products and services, and intuitive when it comes to your target audience. In Social Media Marketing, those traits make for a strong foundation, and one that I can teach you to build upon. With over a generation of experience in Social Media Marketing, I am just as passionate, knowledgeable and intuitive about this industry as you are about yours, and I can teach you everything you need to know to become a Facebook, Twitter, Instagram and Pinterest Rockstar!
  • Linwright Design, LLC
    Owner, present
  • The Pain Center of Arizona
    SEO Director, 2009 - 2012
  • Quaintise
    SEO Director, 2011
  • Magic Pest Control
    SEO Director, 2012
  • Erase Disease
    SEO Director, 2011
  • Val Vista Lakes
    Content Director, 2010
  • Capital Mark Granite and Cabinet
    Local SEO Director, 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Gilbert, Arizona
Previously
Sherman Oaks, California - Fremont, California - Orlando, Florida - Kissimee, Florida - Scottsdale, Arizona
Story
Tagline
Just another day in paradise!!
Introduction
Just another day in paradise....
Bragging rights
Not much of a bragger...
Education
  • Gilbert High School
  • Arizona State University
    Mass Comm.
Basic Information
Gender
Female
Other names
Kandice Linwright
So, they have a sign out front now that says to talk to them if you're unhappy...you know, before you leave a review. Well, I've called 4 times today to talk to them first...no answer. I've always gotten the $3 car wash and you get what you pay for. 3 days ago I splurged and went for the $10 wash. The tire spray splattered all over truck. Disaster. Went back the next day, told the kids, was told to pay again...so I paid for the $3 quick wash to remove all of the tire spray. Guess what? The truck stoll has splattered amoral all over it! So now I leave that 1 star review.
• • •
Public - a week ago
reviewed a week ago
Chris and his team are amazing. Even our dogs love him! Chris was friendly, affordable and he showed up on time....oh, and he actually did what he said he was going to do. No additional fees, no run-around, just old-fashioned business ethics and morals. It's hard to find these days.
Public - 5 months ago
reviewed 5 months ago
let's see...first they were out of kids pizza, then it took an hour, an HOUR, to get our meal.
Public - a year ago
reviewed a year ago
Ok I'm going to call them.out only because we love disney and expect a lot from them in terms of customer service. It was a new guy, but he was probably the rudest disney employee I've ever encountered. His customer service was horrific. Hopefully he's not there next time.
Public - a year ago
reviewed a year ago
17 reviews
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Chris is such a great guy. I mean, it's hard to find good people who do good work these days, but Chris is one of those few who know what he's doing, provides great work, and stands by his work. He's definitely our plumber for as long as he's in the business and I would recommend him to anyone. Honesty is hard to come by these days.
Public - a year ago
reviewed a year ago
Not do fast for 'fast food.'
Public - a year ago
reviewed a year ago
I'd give it zero stars if I could. I was there at the Tempe location for probably an hour-and-a-half and saw the specialist, Dr. Huston, for roughly 5 minutes...that was before I had to tell the nurses to call him back. He was rude and obviously in a hurry. He spend 5 minutes examining me, tilting my head and neck in different directions causing extreme pain. In fact, my pain has increased because of that visit and those head motions. He could offer me no diagnosis, no encouragement, no relief from the pain, and no explanation as to what might be causing the pain. He literally refused to even attempt to give me an explanation for the pain without additional xrays, mri, and die injections...and then, maybe then, he'd be able to let me know what's going on. I am seeking a new referral to a different spine specialist and I would NOT recommend this location to anyone living with any form of neck pain.
• • •
Public - 2 years ago
reviewed 2 years ago