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Kamales Lardi
Works at Lardi & Partner Consulting GmbH
Attended Harvard Business School
Lives in Lachen, Switzerland
159 followers|15,149 views
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Kamales Lardi

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How to become a ‘social’ CEO in Switzerland
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Kamales Lardi

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A writing tutorial doesn't get simpler than this.
A little-bit of hard-won wisdom I’ve managed to borrow* over the years.
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Enjoyed doing this interview - what are some key trends for the use of digital technologies in large organizations in the Swiss market
 
New Article: Trends from Switzerland - platforms, mobile and wearables at work

I interviewed +Kamales Lardi - Digital Strategist, Author and Speaker based in Zürich - on the state of social media inside large enterprises in the Swiss market.

http://simply-communicate.com/case-studies/digital-communications/trends-switzerland-platforms-mobile-and-wearables-work

Since the early 2000s the use of social media in Switzerland has changed substantially. "At the beginning a significant part of my work was focused on proving that those technologies were business relevant. Over the last two years however, I have seen social media increasingly becoming a part of the mainstream business environment. Companies understand that they need to use it as part of their business communications because this is the way their key stakeholders want to interact."

Yet, Lardi believes that the strategic element is not there yet. "Most organisations that I have had experience with use those channels mostly for Marketing and PR, whereas I see their potential across the entire business value chain."

I want my own channel

Another growing trend that Lardi has seen since the end of the last year pertains to the companies that are more mature in social media use, "the enterprises with large Facebook or Twitter communities, for example."
She notes that those businesses are now developing their own channels. "Instead of relying on third party platforms they want to have the community posting on their own environment."

This applies both internally and externally. "I have been seeing many companies building customised employee applications as well as trying out new ways to channel customers' interactions within the corporate domain."

....
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Really funny! Bill Nye the Science Guy annihilates creationists using emoji
Using the awesome explanatory power of emoji, Bill Nye gives a rundown of how evolution is possible in under two minutes.
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Social media is the most widely used technology in the world today and many people claim to be experts on the topic. Wondering how to weed out the 'fakers' and find real social media experts? Check out this post
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Have her in circles
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Kamales Lardi

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To my surprise, my first #Periscope was watched by 110 live viewers and liked 42 times! I think I will make more and see how the community grows...
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I'm delighted that the social media honeycomb video has now reached over 30,000 views
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Hmmm...
Jia Yueting, the CEO of Chinese video site LeTV.com, called out the "iOS arrogant domination" model on the Weibo by equating the tech giant to Hitler.
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Must try! Try the “Google Yourself” Challenge [Infographic] http://ow.ly/2U4iPB #GoogleYourself 
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''ISIS has sent you a friend request'': Extremist are increasingly (mis)using social media to accelerate their message. As the events of #sydneysiege unfolded yesterday, we saw how social media was at the center of this horrible situation. However, users have the power to put a stop to it...
A terrible incident occurred yesterday in Sydney – a man held more than a dozen people hostage in a cafe as he tried to enforce his extremist beliefs. Although such incidences have unfortunately become commonplace these days, there were some key differences that I noticed about this incident.Too much information, too soonPeople around the world were able to follow the events as it unfolded, through the eyes of the hostages and those present at th...
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People
Have her in circles
159 people
Ferdinand Kobelt's profile photo
Urs Bolt's profile photo
Naser Almhtaram's profile photo
Nazim Cabbarov's profile photo
1up Entertainment/Consulting's profile photo
Jose Maria Notari's profile photo
Minakshi Verma's profile photo
Samantha Jackson's profile photo
Sean Gardner's profile photo
Work
Occupation
Author, social media strategist and management consultant
Skills
Social media & enterprise collaboration strategy, corporate strategy development and business model improvement
Employment
  • Lardi & Partner Consulting GmbH
    Managing Partner, 2012 - present
    Lardi & Partner provides expert services for local and international businesses. Our experienced professionals, combined with proven methodologies, allow us to provide the expert advice tailored to your organizational needs. We help companies gain a competitive edge through: - Competitive Strategy - Social Media & Collaborative Strategy - Executive Decision Dashboard - Operating Model & Process Design
  • Deloitte Consulting
    Manager, Head of Social Media & Collaboration, 2007 - 2011
    Leads Social Media Strategy & Delivery, Web 2.0, Collaboration Strategy, Social Media Analytics and Sentiment Analysis Specializes in Strategy and Operating Model design, Enterprise Cost Reduction, Process Design & Re-engineering
  • Zurich Financial Services
    Swiss Strategy team, 2005 - 2007
    Developed corporate strategic planning process. Designed and implemented the Management Cockpit for the Swiss Executive Board. Quality assessed internal business processes and projects, as well as developed improvement initatives. Strong experience with the Theory of Contraints and Balance Scorecard methodologies.
  • Accenture
    Consultant, 2000 - 2003
    Management Consultancy focused on business process design and re-engineering.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Lachen, Switzerland
Previously
Kuala Lumpur, Malaysia
Story
Tagline
Helping your business gain competitive advantage
Introduction

Kamales Lardi of Lardi & Partner Consulting is a management consultant with extensive experience in various industries. Based on her work with clients, she analysed the pre-requisites for social business success and developed the Social Media Strategy Framework. The framework is presented in her new book “Social Media Strategy – a step-by-step guide to building your social business” authored in collaboration with the Zurich University of Applied Sciences (ZHAW). Kamales consults with well-known European companies and is a lecturer at ZHAW School of Management and Law.

Bragging rights
Fulfilled my dream to author a book http://build-your-social-business.eu/
Education
  • Harvard Business School
    Strategy & Competitive Advantage, 2007 - 2007
  • Durham University Business School
    MBA, 2003 - 2004
  • University of Lincolnshire & Humberside
    B.Sc (Hons.), Computing & Information System, 1996 - 1999
Basic Information
Gender
Female