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Kamales Lardi of Lardi & Partner Consulting is a management consultant with extensive experience in various industries. Based on her work with clients, she analysed the pre-requisites for social business success and developed the Social Media Strategy Framework. The framework is presented in her new book “Social Media Strategy – a step-by-step guide to building your social business” authored in collaboration with the Zurich University of Applied Sciences (ZHAW). Kamales consults with well-known European companies and is a lecturer at ZHAW School of Management and Law.