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Kamal Chembath
181 followers -
Digital Marketer
Digital Marketer

181 followers
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Learn Adobe Analytics Marketing Reports & Analytics (SiteCatalyst) : Free Self Implementation Kit for Study
Here is the Adobe® Analytics marketing reports & analytics (SiteCatalyst) self Implementation kit to practice & learn - http://ats.adobe.com/jjsite/implementation_training.php /. There is no sandbox login, but you can see SiteCatalyst beacon firing up using...

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Culture differs....

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As the testing industry grows and matures, more testers will likely:
But before the testing industry can really prove its worth, more testers will need to know  why  they’re testing -- before they start running tests. To answer “why", you must first formulate a sound hypothesis. Your hypothesis needs to get to the core of wh...

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Segmentation, personalization, and dynamic content tests
Segmentation, personalization, and dynamic content tests are different words used to describe the same testing technique? Segmentation, personalization, and dynamic content tests are similar to each other. But they are not exactly the same. Each test method...

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Which testing practice is usually considered advanced or sophisticated?
Currently, some of the most complex tests to run are segmentation, personalization, and dynamic content tests. These tests require a deep understanding of who your audience is, where and how your traffic is arriving, and what your viewers require. Unsure wh...

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Few testers look far down the conversion funnel because doing so
Testing further down the funnel requires sophistication and a mature, practiced testing approach. While there’s still much room for improvement, WhichTestWon’s 2015 State of Online Testing report shows the testing industry is heading in the right direction....

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Measuring conversion rates on “thank you” pages provides?
Harnessing the power of ‘thank you’ is important. It’s also often overlooked.  Testers tend to get so wrapped up generating leads and sales, they forget to test the receipt / thank you page. But testing this last step in the sales funnel offers a golden opp...

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Creating exit offers causes friction and does little to improve conversions
Creating exit offers makes it difficult for your customers to leave without a conversion of some type. Exit offers might come in the form of an animated pop-up, a special offer, or something else that keeps visitors on your site longer. Yes, creating exit o...

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What is the biggest roadblock preventing shoppers from making a purchase?
Most customers don’t want to take the time to create / register an account. Or, if they’re returning customers, they might not remember the email or password used to register. Consider testing removing, or at least simplifying, the registration process.  HO...
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