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Kamal Chembath
Works at Cognizant Technology Solutions
Lives in Chennai
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Kamal Chembath

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As the testing industry grows and matures, more testers will likely:
But before the testing industry can really prove its worth, more testers will need to know  why  they’re testing -- before they start running tests. To answer “why", you must first formulate a sound hypothesis. Your hypothesis needs to get to the core of wh...
But before the testing industry can really prove its worth, more testers will need to know why they’re testing -- before they start running tests. To answer “why", you must first formulate a sound hypothesis. Your hypothesis ...
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Kamal Chembath

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Which testing practice is usually considered advanced or sophisticated?
Currently, some of the most complex tests to run are segmentation, personalization, and dynamic content tests. These tests require a deep understanding of who your audience is, where and how your traffic is arriving, and what your viewers require. Unsure wh...
Currently, some of the most complex tests to run are segmentation, personalization, and dynamic content tests. These tests require a deep understanding of who your audience is, where and how your traffic is arriving, and what...
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Measuring conversion rates on “thank you” pages provides?
Harnessing the power of ‘thank you’ is important. It’s also often overlooked.  Testers tend to get so wrapped up generating leads and sales, they forget to test the receipt / thank you page. But testing this last step in the sales funnel offers a golden opp...
Harnessing the power of ‘thank you’ is important. It’s also often overlooked. Testers tend to get so wrapped up generating leads and sales, they forget to test the receipt / thank you page. But testing this last step in the ...
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What is the biggest roadblock preventing shoppers from making a purchase?
Most customers don’t want to take the time to create / register an account. Or, if they’re returning customers, they might not remember the email or password used to register. Consider testing removing, or at least simplifying, the registration process.  HO...
Most customers don’t want to take the time to create / register an account. Or, if they’re returning customers, they might not remember the email or password used to register. Consider testing removing, or at least simplifyin...
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Measuring Television TV like Digital Marketing

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Digital Attribution White Paper - 2015

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Have him in circles
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Kamal Chembath

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Segmentation, personalization, and dynamic content tests
Segmentation, personalization, and dynamic content tests are different words used to describe the same testing technique? Segmentation, personalization, and dynamic content tests are similar to each other. But they are not exactly the same. Each test method...
Segmentation, personalization, and dynamic content tests are different words used to describe the same testing technique? Segmentation, personalization, and dynamic content tests are similar to each other. But they are not ...
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Kamal Chembath

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Few testers look far down the conversion funnel because doing so
Testing further down the funnel requires sophistication and a mature, practiced testing approach. While there’s still much room for improvement, WhichTestWon’s 2015 State of Online Testing report shows the testing industry is heading in the right direction....
Testing further down the funnel requires sophistication and a mature, practiced testing approach. While there’s still much room for improvement, WhichTestWon’s 2015 State of Online Testing report shows the testing industry is...
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Creating exit offers causes friction and does little to improve conversions
Creating exit offers makes it difficult for your customers to leave without a conversion of some type. Exit offers might come in the form of an animated pop-up, a special offer, or something else that keeps visitors on your site longer. Yes, creating exit o...
Creating exit offers makes it difficult for your customers to leave without a conversion of some type. Exit offers might come in the form of an animated pop-up, a special offer, or something else that keeps visitors on your s...
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Kamal Chembath

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What percent of shoppers are likely to abandon an ecommerce site at the checkout page?
Research shows, on average, about 70% of shoppers will abandon your site at checkout.  This statistic means for every 100 shoppers adding something to their cart, only about 30 will actually go through with the final purchase. The other 70 will leave withou...
Research shows, on average, about 70% of shoppers will abandon your site at checkout. This statistic means for every 100 shoppers adding something to their cart, only about 30 will actually go through with the final purchase...
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Digital Attribution - Measurement of Interactive Marketing Channles
Executive Summary In the corporate world, many teams work towards improving the customer base, they go through a lot of hardships to bring in the so-called conversions; but are these teams getting the actual credit for the conversions? Are their efforts pro...
Executive Summary In the corporate world, many teams work towards improving the customer base, they go through a lot of hardships to bring in the so-called conversions; but are these teams getting the actual credit for the c...
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Flipkart's Adobe Analytics Tracking and "Whats Missing"
Flipkart uses an s_code version lesser than h.25.3 code and fails to take advantage of first party cookie (s_fid) set by js code while using a third party cookie. Paying huge sum to Adobe and failing to take advantage of this fall back method :-(  in an onl...
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Have him in circles
178 people
Lamtiroima Hutahaean's profile photo
Rajoo S's profile photo
esraa abozeed's profile photo
Justin Case's profile photo
Pranay Parulekar's profile photo
MUKESH GARG's profile photo
mohan kumar's profile photo
Pravu Sahoo's profile photo
Kucrinchikkabilan Kabilan's profile photo
Work
Occupation
Digital Marketing & Analytics, SEO (Search Engine Optimization), Campaign Management, Web Analytics and Client Management
Employment
  • Cognizant Technology Solutions
    Manager - Projects, present
  • Comodo Security Solutions
    Assist. Manager - Search Marketing, 2007 - 2010
  • CellarStone Inc.
    E-Marketing Executive, 2004 - 2006
  • Sulekha
    SEO Specialist, 2006 - 2006
  • Izmocars
    Sr. SEO & SEM Specialist, 2006 - 2007
  • Quscient
    Online Marketing Manager, 2009 - 2009
Basic Information
Gender
Male
Story
Tagline
Digital Marketing & Analytics Professional
Introduction
  • Experienced in improving the volume and quality of traffic for numerous websites by using ethical Search Engine Optimization techniques
  • Managed and optimized large volume of PPC campaigns with high budget
  • Implemented complete end to end web analytics tracking for many websites
  • 9 plus years of experience in SEO, Paid Search Marketing, Social Media optimization and Web analytics
  •  Improved the performance of websites using A/B testing and Multivariate testing using GWO
  • In-depth hands on experience in Analysis tools such as Google Analytics, ClickTracks, SiteStats for various enterprise level clients
  • Managed Google Adwords, Yahoo Search Marketing and MSN Adcenter accounts
  • Launched Viral marketing campaigns to spread the awareness and increase the conversions.
  • Managed Affiliate marketing campaigns for enterprise level clients
  • Improved conversions and increased ROI for clients through SEO, PPC and Web analytics.
  • Involved in complete product lifecycle development from conceptualisation to implementation
  • Product marketing through freewares, sharewares and online magazines
  • Managed Payment Gateways like Authorize.net and PayPal
  • Launched Email Marketing campaigns for client websites
  • Experienced in SalesForce.com customization and Management
  • Wrote promotional content for many websites to increase site stickiness
  • Improved the Public image of the company by writing and distributing Press releases
  • Certified Google Analytics professional (IQ)
  • Certified Google Advertising Professional
  • Increased the Adwords Quality Score and improved ROI
 Here is my detailed SEO CV
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chennai
Contact Information
Home
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Kamal Chembath's +1's are the things they like, agree with, or want to recommend.
Official Google Webmaster Central Blog: Introducing the new Webmaster Ac...
googlewebmastercentral.blogspot.com

Our Webmaster Academy is now available with new and targeted content! Two years ago, Webmaster Academy launched to teach new and beginner we

Panchatantra Tales - The Donkey Without Brain
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Click http://www.rajshri.com to watch more Panchatantra Tales Subscribe to this channel and stay tuned: http://www.youtube.com/subscription_

All Google Searches are Encrypted Now – Organic Keyword Data is Gone
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We faced lot of challenges in the form of “not provided” data, the organic searches people perform while they are logged in or while they us

Talking Friends (teaser) - Talking Tom's New Show
www.youtube.com

Talking Tom stars in Disney's newest show, Talking Friends, along with Ben, Ginger, Gina and Pierre. Check out this teaser for a sneak peek

Tom Loves Angela - Official Trailer
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Trailer for new application called Tom Loves Angela. Application available for iPad, iPhone and Android. Download now and chat to Angela. Ip

Minnie Mouse Bowtique - All Bow Toons Episode in One - All in One
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stuffed animal,1st birthday outfit,toddler bad,sippy cupbaby bottles,adult costumes,mascot costume,costumes adult,birthday party invitations

Baby Hazel At Beach 3D - Baby and Kids Games Movie - Dora The Explorer
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Baby Hazel At Beach 3D - Baby and Kids Games Movie - Dora The Explorer

Show Me Your Tongue
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Disney Music Gift Card
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Give the gift of Disney Music. Choose from 1000's of current and classic hits, playable on any digital music player. Download tracks from ht

Pudding Monsters in Real Life
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Ever wonder what the Pudding Monsters would look like in real life? Watch this video to find out! GET PUDDING MONSTERS ON MOBILE * iPhone: h

Om Nom: Candy Flick (Cut the Rope)
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Have you ever wondered what Om Nom would look like in the real world? Now you can find out in our latest game, Om Nom: Candy Flick! CONNECT

PRS theme song(no roll call)
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I OWN NOTHING.MUSIC AND PICTURES NOT MINE pictures from Google no roll call good quality

Talking Tom Cat 2
market.android.com

★★★ EPIC NEW FEATURES ★★★ ✔ You can now customize Tom's appearance by buying him accessories like soccer uniforms, hats, sunglasses and lots

Tale Toons (Part 2) - Moral Stories for Kids - Marathi
www.youtube.com

Tale Toons (Part 2) - Moral Stories for Kids - Marathi. A wonderful collection of moral stories consisting of cute animated characters is su

The Google+ Project
www.google.com

The Google+ project makes sharing online more like sharing in real life. Take the interactive tour for a quick look at five of the first key

Demographic Bidding in Google Adwords is on the Verge of Extinction | Di...
digitalmarketingcontest2012india.blogspot.com

Certain sites on the Google Display Network provide demographic information related to their site's visitors. In the past, we've off

"Page Layout Algorithm" to Penalize Sites with Heavy Above the Fold Ads ...
digitalmarketingcontest2012india.blogspot.com

Beware! Is your website loaded with heavy ads on the top, then watch out for a possible penalty from their "Page Layout Algorithm"

Correct Implementation of Pagination Attributes | DigitalMarketingContes...
digitalmarketingcontest2012india.blogspot.com

2012 (3). ▼ March (3). Correct Implementation of Pagination Attributes · Google Knol to be Dismantled Soon - Annotum is the... Digital Measu

Tag Management Solution Improves Digital Analytics | DigitalMarketingCon...
digitalmarketingcontest2012india.blogspot.com

Tag management system improves web intelligence and solves tag management problems suffered by customer intelligence professionals. Javascri