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Kamal Chembath
Works at Cognizant Technology Solutions
Lives in Chennai
172 followers|222,924 views
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Kamal Chembath

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Flipkart's Adobe Analytics Tracking and "Whats Missing"
Flipkart uses an s_code version lesser than h.25.3 code and fails to take advantage of first party cookie (s_fid) set by js code while using a third party cookie. Paying huge sum to Adobe and failing to take advantage of this fall back method :-(  in an onl...
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Kamal Chembath

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YouTube Embedded Video Tracking using Adobe Analytics (SiteCatalyst) - Download Codes here
YouTube Embedded video tracking with any analytical tools require bit of code to be added - first, to bring the video details out of the iframe over an API - second configure Adobe Analytics media module milestone tracking in AppMeasurment.js (configure vid...
YouTube Embedded video tracking with any analytical tools require bit of code to be added - first, to bring the video details out of the iframe over an API - second configure Adobe Analytics media module milestone tracking in...
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Kamal Chembath

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Participation Metrics in Adobe Analytics

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Cognizant Among Top 6 Finalists for Partner Innovation Showcase - Adobe Summit 2015
How we made it to Top 6 Finalists for  Partner Innovation Showcase - Adobe Summit 2015 Receipt of Submission: Thank you for submitting your solution! If you have submitted for the Adobe Summit in Salt Lake City, we will select and notify the innovation show...
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Segmentation in SiteCatalyst (Adobe Reports & Analytics) - How to Create Segments (Sequential & Logic)
This post is to make you understand segment creation in SiteCatalyst. You can play with segments and give powerful insights to the clients for improving the businesses. No: Segment Feature Details 1 Show / Hide - The Dimension selector You can view, add and...
This post is to make you understand segment creation in SiteCatalyst. You can play with segments and give powerful insights to the clients for improving the businesses. No: Segment Feature Details 1 Show / Hide - T...
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Kamal Chembath

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Automated dashboard building tip using Adobe Analytics Report Builder!
Preserving the required metrics/dimensions in a certain order while creating reports using Report Builder, and saving the templates by naming it properly is the key to build automated dashboards. Keep the raw the data in one sheet (don't forget to set the p...
Preserving the required metrics/dimensions in a certain order while creating reports using Report Builder, and saving the templates by naming it properly is the key to build automated dashboards. Keep the raw the data in one ...
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Linear Allocation (visit based) and Exaggerated Numbers while using Calculated Metrics - Exact Reason
Adobe Analytics// Issue with calculated metrics!!! Wrong calculation when one of the value used in the calculation is zero. For example: Whenever the order value is zero and revenue has some value, the AOV calculated metrics divides revenue/orders. Ideally ...
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Tracking Lost Revenue & Lost Units in SiteCatalyst - scAdd do not Track Count of Multiple Units Added at Once
Adobe Analytics//  Passing units and revenue unnecessarily in s.products in pages other than purchase page is not a best practice, and will not be reported in analytics report. Solely relying on scAdd to track units added to the cart is definitely misleadin...
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Customer Journey & Touch Points in Retail Space - Industry Benchmark Analytics Data
Customers travel through some touch points before they get converted. Industry benchmark for typical Customer journey in retail space.
Customers travel through some touch points before they get converted. Industry benchmark for typical Customer journey in retail space.
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Customizing Menus in SiteCatayst - Shuffle / Tweak / Add the Report Menu Structure in the Order of Business Importance
Hope all of you agree that preparing a good presentation is the key, with understandable slides pertaining to the topic for the target audience. Even the web analytics interface needs to be presented well to the business, and the requirements will be differ...
Hope all of you agree that preparing a good presentation is the key, with understandable slides pertaining to the topic for the target audience. Even the web analytics interface needs to be presented well to the business, and...
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People
Have him in circles
172 people
Ramesh Sirshwal's profile photo
Logesh Dhanasekaran's profile photo
Tulika Shrivastava's profile photo
sruthi chandran.c.p's profile photo
Lalit Raghuvanshi's profile photo
Web Traffic Generation Academy's profile photo
viral story's profile photo
Jim Asaro's profile photo
Rama Krishna's profile photo
Work
Occupation
Digital Marketing & Analytics, SEO (Search Engine Optimization), Campaign Management, Web Analytics and Client Management
Employment
  • Cognizant Technology Solutions
    Manager - Projects, present
  • Comodo Security Solutions
    Assist. Manager - Search Marketing, 2007 - 2010
  • CellarStone Inc.
    E-Marketing Executive, 2004 - 2006
  • Sulekha
    SEO Specialist, 2006 - 2006
  • Izmocars
    Sr. SEO & SEM Specialist, 2006 - 2007
  • Quscient
    Online Marketing Manager, 2009 - 2009
Basic Information
Gender
Male
Story
Tagline
Digital Marketing & Analytics Professional
Introduction
  • Experienced in improving the volume and quality of traffic for numerous websites by using ethical Search Engine Optimization techniques
  • Managed and optimized large volume of PPC campaigns with high budget
  • Implemented complete end to end web analytics tracking for many websites
  • 9 plus years of experience in SEO, Paid Search Marketing, Social Media optimization and Web analytics
  •  Improved the performance of websites using A/B testing and Multivariate testing using GWO
  • In-depth hands on experience in Analysis tools such as Google Analytics, ClickTracks, SiteStats for various enterprise level clients
  • Managed Google Adwords, Yahoo Search Marketing and MSN Adcenter accounts
  • Launched Viral marketing campaigns to spread the awareness and increase the conversions.
  • Managed Affiliate marketing campaigns for enterprise level clients
  • Improved conversions and increased ROI for clients through SEO, PPC and Web analytics.
  • Involved in complete product lifecycle development from conceptualisation to implementation
  • Product marketing through freewares, sharewares and online magazines
  • Managed Payment Gateways like Authorize.net and PayPal
  • Launched Email Marketing campaigns for client websites
  • Experienced in SalesForce.com customization and Management
  • Wrote promotional content for many websites to increase site stickiness
  • Improved the Public image of the company by writing and distributing Press releases
  • Certified Google Analytics professional (IQ)
  • Certified Google Advertising Professional
  • Increased the Adwords Quality Score and improved ROI
 Here is my detailed SEO CV
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chennai
Contact Information
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Kamal Chembath's +1's are the things they like, agree with, or want to recommend.
Official Google Webmaster Central Blog: Introducing the new Webmaster Ac...
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Our Webmaster Academy is now available with new and targeted content! Two years ago, Webmaster Academy launched to teach new and beginner we

Panchatantra Tales - The Donkey Without Brain
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Click http://www.rajshri.com to watch more Panchatantra Tales Subscribe to this channel and stay tuned: http://www.youtube.com/subscription_

All Google Searches are Encrypted Now – Organic Keyword Data is Gone
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We faced lot of challenges in the form of “not provided” data, the organic searches people perform while they are logged in or while they us

Talking Friends (teaser) - Talking Tom's New Show
www.youtube.com

Talking Tom stars in Disney's newest show, Talking Friends, along with Ben, Ginger, Gina and Pierre. Check out this teaser for a sneak peek

Tom Loves Angela - Official Trailer
www.youtube.com

Trailer for new application called Tom Loves Angela. Application available for iPad, iPhone and Android. Download now and chat to Angela. Ip

Minnie Mouse Bowtique - All Bow Toons Episode in One - All in One
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stuffed animal,1st birthday outfit,toddler bad,sippy cupbaby bottles,adult costumes,mascot costume,costumes adult,birthday party invitations

Baby Hazel At Beach 3D - Baby and Kids Games Movie - Dora The Explorer
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Baby Hazel At Beach 3D - Baby and Kids Games Movie - Dora The Explorer

Show Me Your Tongue
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Download the app: http://tf7.co/ShowTongue

Disney Music Gift Card
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Give the gift of Disney Music. Choose from 1000's of current and classic hits, playable on any digital music player. Download tracks from ht

Pudding Monsters in Real Life
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Ever wonder what the Pudding Monsters would look like in real life? Watch this video to find out! GET PUDDING MONSTERS ON MOBILE * iPhone: h

Om Nom: Candy Flick (Cut the Rope)
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Have you ever wondered what Om Nom would look like in the real world? Now you can find out in our latest game, Om Nom: Candy Flick! CONNECT

PRS theme song(no roll call)
www.youtube.com

I OWN NOTHING.MUSIC AND PICTURES NOT MINE pictures from Google no roll call good quality

Talking Tom Cat 2
market.android.com

★★★ EPIC NEW FEATURES ★★★ ✔ You can now customize Tom's appearance by buying him accessories like soccer uniforms, hats, sunglasses and lots

Tale Toons (Part 2) - Moral Stories for Kids - Marathi
www.youtube.com

Tale Toons (Part 2) - Moral Stories for Kids - Marathi. A wonderful collection of moral stories consisting of cute animated characters is su

The Google+ Project
www.google.com

The Google+ project makes sharing online more like sharing in real life. Take the interactive tour for a quick look at five of the first key

Demographic Bidding in Google Adwords is on the Verge of Extinction | Di...
digitalmarketingcontest2012india.blogspot.com

Certain sites on the Google Display Network provide demographic information related to their site's visitors. In the past, we've off

"Page Layout Algorithm" to Penalize Sites with Heavy Above the Fold Ads ...
digitalmarketingcontest2012india.blogspot.com

Beware! Is your website loaded with heavy ads on the top, then watch out for a possible penalty from their "Page Layout Algorithm"

Correct Implementation of Pagination Attributes | DigitalMarketingContes...
digitalmarketingcontest2012india.blogspot.com

2012 (3). ▼ March (3). Correct Implementation of Pagination Attributes · Google Knol to be Dismantled Soon - Annotum is the... Digital Measu

Tag Management Solution Improves Digital Analytics | DigitalMarketingCon...
digitalmarketingcontest2012india.blogspot.com

Tag management system improves web intelligence and solves tag management problems suffered by customer intelligence professionals. Javascri