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Kai Wenzel
Works at Onlineprinters GmbH
Lived in Bad Kissingen
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Kai Wenzel

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Lesenswerter Artikel unserer Superheröse +Vera Scheuering über die Gestaltung perfekter Landing Pages.
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Eine gute Landing Page macht Besucher zu Kunden. Wir geben einen Überblick über gelungene Landing Pages und zeigen, was man bei der Erstellung beachten sollte.
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Call out what matters most to your customers

Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that shows with your Google search ads, highlighting specific information about your products and services. Callouts will start rolling out today, with full availability to all advertisers in the next few weeks.

Callouts [http://goo.gl/LlX636] show valuable information to potential customers before they click your ad; while also being a factor in Ad Rank [http://goo.gl/jJDnvC]. Use them to draw attention to important product details and benefits. Or highlight what makes your business different from your competitors. Callouts can also be used effectively in combination with other ad formats [http://goo.gl/ZPswMa]. For example, if you’re already using a sitelink [http://goo.gl/8P1m4v] for “Back to School”, create a callout for “20% off entire site” to encourage people to click through and make a purchase. Or if you’re using call extensions [http://goo.gl/AcZVF], highlight “24/7 customer support” so your customers know they can call your business for help. However you plan to use callouts, make sure to keep them focused and relevant.

Since callouts can be added at the account, campaign, or ad group level, you can provide more general information about your products and services at the account or campaign level, and more detailed information at the ad group level. For example, add callouts for “Special discounts” or “Free shipping” to campaigns containing more general keywords like cheap flights or shoes respectively. Or add callouts for product details at the ad group-level to support more specific keywords like men’s running shoes or 12 cup coffee makers.

To learn more about creating and managing callouts, see our AdWords Help Center article: http://goo.gl/LlX636
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Absoluter Lesebefehl: E-Book 9 Testingtools im Vergleich

Für alle die wissen wollen, was Testing-Tools können und auch nicht können. Hammer E-Book von +Manuel Brückmann  auf +konversionsKRAFT.
 
101 Seiten pures Tool-Knowhow! Wer es nicht liest ist selber schuld!
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Worin unterscheiden sich die Testingtools? Wo liegen Stärken, wo Schwächen? Was kann ich mit den Tools überhaupt machen? Das kostenlose eBook verrät mehr...
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World's Deadliest Animals

I don't think you believe it is the shark or the lion or the crocodile. I'm sure, like me, you'll be surprised at how deadly things you had never heard of are... freshwater snails (!), tesete fly, our bff dogs.

And even if you suspected we humans are the most deadly animal, we are by a long margin, you surely did not realize we are outclassed by mosquitoes!

The sad part is how easy the latter problem is to fix. If only we were not distracted with spreading "freedom" or protesting the right to carry x or prohibit y.  725,000 killed each year. 725,000.
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Quo vadis Google Suche? In diesem Video gibt +Vera Scheuering einen kleinen Überblick über die neuesten Suchtrends. #Google #search #searchengine #trends #searchtrends  
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Reinschnuppern kostet nichts :-)....

http://www.onpagedoc.com/
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Kai Wenzel

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This week, we're focusing on the reconsideration request process in a series called #GoogleRecon. Websites go through this process after receiving a manual action for violating our Webmaster Guidelines. Learn about manual actions and how they affect your site in search results: http://goo.gl/w9WdpQ

If you see that your site has a manual action, read the messages carefully before addressing the issues. Throughout this week, we will be sharing tips that can help you towards a successful reconsideration request.
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Nach langer Zeit: Eine neue Episode "Das gefährliche Leben der Optimierer".... Viel Spaß!
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Die größte Herausforderung in der Conversion-Optimierung? Die Interpretation einfacher Zahlen...   Paradox of choice leicht erklärt!   Ja, es gib
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konversionsKRAFT Checkout-Report Q2-2014

Der durchschnittliche Checkout der deutschen Top 100 Shops hat 6 Prozessschritte und 15,38 Felder vor dem finalen Klick. 

Diese und viele weitere Fakten aus den Bereichen Payment, Trust-Elemente, Versand, Zahlarten, Formulargestaltung und vielem mehr – als kostenloser Download.
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Gute Geschichten + gute UX = knallt ins Hirn (wie der +Karl Kratz sagen würde)
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Scrollytelling – So setzen Sie den neuen UX-Trend und die damit verbundene Kraft der Geschichte richtig für die Optimierung von E-Commerce Portalen ein.
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Have him in circles
729 people
Birthe Stuijts's profile photo
Nicole Weingärtner's profile photo
Stefan David's profile photo
Christoph Schweiger's profile photo
Michael Singer's profile photo
Arndt Wiedmaier's profile photo
Paul Schlotter's profile photo
Tim Sievers's profile photo
Oliver Schnitzer's profile photo
Work
Occupation
Senior SEA Manager
Employment
  • Onlineprinters GmbH
    Senior SEA Manager, 2014 - present
  • eology GmbH
    Senior Consultant SEO/SEA, 2012 - 2014
Basic Information
Gender
Male
Birthday
February 9
Story
Tagline
In love with SEA + SEO + eCommerce
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Bad Kissingen
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Kai Wenzel's +1's are the things they like, agree with, or want to recommend.
SEO Campixx
market.android.com

Die offizielle App für die SEO Campixx 2014Diese App hilft Dir beim Organisieren Deiner Sessions. Du kannst nach Sessions und Teilnehmern su

Zurück in die Zukunft III
market.android.com

Marty McFly macht sich auf in den Wilden Westen, um Doc Brown, den es am Ende von Teil II in das 19. Jahrhundert verschlug, wieder in die Ge

Zurück in die Zukunft II
market.android.com

Kaum zurück aus der Vergangenheit muss Marty McFly Doc Brown in die Zukunft begleiten, um im Jahre 2015 zu verhindern, dass seine Familie in

Zurück in die Zukunft I
market.android.com

Vorstadtteenager Marty McFly hat es nicht leicht: Die Schule stinkt ihm, seine Rockband verliert einen Wettbewerb und er hat Angst als Loser

Google+
market.android.com

FEATURES:- Enjoy magazine style layout in the tablet version - Automatically share photos to an Event with Party Mode - Turn on Auto Backup

eology GmbH
plus.google.com

SEM, SEO, SEA, PPC, Suchmaschinenoptimierung, Suchmaschinenmarketing, Usability, Social Media, Google AdWords,

Was sind AdWords Anzeigenerweiterungen und welche gibt es?
www.adwordspro.de

Seit einiger Zeit bietet Google die Möglichkeit AdWords Anzeigen um zusätzliche Elemente, die sogenannten Anzeigenerweiterungen (im Englisch

Schönes Ambiente und richtig gutes Essen! Sehr zu empfehlen für alle die in Bad Kissingen mal etwas trendiger Ausgehen möchten.
Public - 8 months ago
reviewed 8 months ago
2 reviews
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