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Kai Wenzel
Works at Onlineprinters GmbH
Lived in Bad Kissingen
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Kai Wenzel

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Wer häufig mit Labels in AdWords arbeitet kennt vielleicht das Problem: ein neuer Account wird erstellt oder ein Kunden-Account übernommen und die häufig genutzte Labels müssen eingefügt werden. Besonders wenn mehrere Accounts gleichzeitig mit neuen Labels versorgt werden sollen, wird es mühsam. Um dies zu erleichtern, haben wir ein AdWords Script erstellt. #AdWords  #Script #Labels 
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Beim Verwalten von AdWords Account sind Labels ein sehr nützliches Hilfsmittel, um elemente wie Kampagnen, Anzeigengruppen, Anzeigen oder Keywords zu markieren, diese zu filtern oder entsprechende Berichte und andere Aktionen...
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Habe mal wieder gebloggt, über ein Thema, dass völlig zu Unrecht kaum Beachtung findet: 
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Es wird viel geschrieben über "die besten Inhalte". Dabei geht es um Keywords, Synonyme, Überschriften, Bilder, Videos, und was auch immer. WDF*IDF Tools
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Lesenswerter Artikel unserer Superheröse +Vera Scheuering über die Gestaltung perfekter Landing Pages.
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Eine gute Landing Page macht Besucher zu Kunden. Wir geben einen Überblick über gelungene Landing Pages und zeigen, was man bei der Erstellung beachten sollte.
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Call out what matters most to your customers

Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that shows with your Google search ads, highlighting specific information about your products and services. Callouts will start rolling out today, with full availability to all advertisers in the next few weeks.

Callouts [http://goo.gl/LlX636] show valuable information to potential customers before they click your ad; while also being a factor in Ad Rank [http://goo.gl/jJDnvC]. Use them to draw attention to important product details and benefits. Or highlight what makes your business different from your competitors. Callouts can also be used effectively in combination with other ad formats [http://goo.gl/ZPswMa]. For example, if you’re already using a sitelink [http://goo.gl/8P1m4v] for “Back to School”, create a callout for “20% off entire site” to encourage people to click through and make a purchase. Or if you’re using call extensions [http://goo.gl/AcZVF], highlight “24/7 customer support” so your customers know they can call your business for help. However you plan to use callouts, make sure to keep them focused and relevant.

Since callouts can be added at the account, campaign, or ad group level, you can provide more general information about your products and services at the account or campaign level, and more detailed information at the ad group level. For example, add callouts for “Special discounts” or “Free shipping” to campaigns containing more general keywords like cheap flights or shoes respectively. Or add callouts for product details at the ad group-level to support more specific keywords like men’s running shoes or 12 cup coffee makers.

To learn more about creating and managing callouts, see our AdWords Help Center article: http://goo.gl/LlX636
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Absoluter Lesebefehl: E-Book 9 Testingtools im Vergleich

Für alle die wissen wollen, was Testing-Tools können und auch nicht können. Hammer E-Book von +Manuel Brückmann  auf +konversionsKRAFT.
 
101 Seiten pures Tool-Knowhow! Wer es nicht liest ist selber schuld!
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Worin unterscheiden sich die Testingtools? Wo liegen Stärken, wo Schwächen? Was kann ich mit den Tools überhaupt machen? Das kostenlose eBook verrät mehr...
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World's Deadliest Animals

I don't think you believe it is the shark or the lion or the crocodile. I'm sure, like me, you'll be surprised at how deadly things you had never heard of are... freshwater snails (!), tesete fly, our bff dogs.

And even if you suspected we humans are the most deadly animal, we are by a long margin, you surely did not realize we are outclassed by mosquitoes!

The sad part is how easy the latter problem is to fix. If only we were not distracted with spreading "freedom" or protesting the right to carry x or prohibit y.  725,000 killed each year. 725,000.
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Kai Wenzel

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AdWords Editor now supports labels, Upgraded URLs, and more!

Late last year, we introduced AdWords Editor 11.0 [http://goo.gl/umFOzq], which represented the most significant update to the tool since it was released in 2006. Today, we’re introducing another exciting update to AdWords Editor, available to all advertisers globally. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps, and much more.

You can learn more on our blog [http://goo.gl/8f5hHx], or upgrade now to AdWords Editor 11.1 [http://goo.gl/HfTGul]
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Starting today, checking the status of AdWords conversion tracking tags is faster and clearer. Add a new tag (also known as a “code snippet”) to a page you’d like to track, visit the tagged page once, and AdWords will verify that the code works within 30-60 minutes. This will even work if none of your campaigns are running yet. If any issues arise, you can identify when they started using timestamps for “conversion tag last seen” and “last conversion recorded.” 

As you make changes to your website, please use the improved “Tracking Status” column to check that your tags continue working as expected. We hope these changes make setting up and troubleshooting AdWords conversion tracking easier and simpler. To learn more, visit the AdWords Help Center: http://goo.gl/6xgO0z
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This week, we're focusing on the reconsideration request process in a series called #GoogleRecon. Websites go through this process after receiving a manual action for violating our Webmaster Guidelines. Learn about manual actions and how they affect your site in search results: http://goo.gl/w9WdpQ

If you see that your site has a manual action, read the messages carefully before addressing the issues. Throughout this week, we will be sharing tips that can help you towards a successful reconsideration request.
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Nach langer Zeit: Eine neue Episode "Das gefährliche Leben der Optimierer".... Viel Spaß!
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Die größte Herausforderung in der Conversion-Optimierung? Die Interpretation einfacher Zahlen...   Paradox of choice leicht erklärt!   Ja, es gib
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konversionsKRAFT Checkout-Report Q2-2014

Der durchschnittliche Checkout der deutschen Top 100 Shops hat 6 Prozessschritte und 15,38 Felder vor dem finalen Klick. 

Diese und viele weitere Fakten aus den Bereichen Payment, Trust-Elemente, Versand, Zahlarten, Formulargestaltung und vielem mehr – als kostenloser Download.
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Gute Geschichten + gute UX = knallt ins Hirn (wie der +Karl Kratz sagen würde)
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Scrollytelling – So setzen Sie den neuen UX-Trend und die damit verbundene Kraft der Geschichte richtig für die Optimierung von E-Commerce Portalen ein.
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In his circles
255 people
Have him in circles
746 people
Nicolas Sacotte's profile photo
Jan Haas's profile photo
Nikolas Schmidt-Voigt's profile photo
German de Juana Fernandez's profile photo
Brigitte Konstroffer's profile photo
Worth Holding Corporation's profile photo
Thomas Kern's profile photo
Ben Böhringer's profile photo
Alex Pang's profile photo
Work
Occupation
Senior SEA Manager
Employment
  • Onlineprinters GmbH
    Senior SEA Manager, 2014 - present
  • eology GmbH
    Senior Consultant SEO/SEA, 2012 - 2014
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Gender
Male
Birthday
February 9
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In love with SEA + SEO + eCommerce
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
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Bad Kissingen
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Kai Wenzel's +1's are the things they like, agree with, or want to recommend.
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Google+
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FEATURES:- Enjoy magazine style layout in the tablet version - Automatically share photos to an Event with Party Mode - Turn on Auto Backup

eology GmbH
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SEM, SEO, SEA, PPC, Suchmaschinenoptimierung, Suchmaschinenmarketing, Usability, Social Media, Google AdWords,

Was sind AdWords Anzeigenerweiterungen und welche gibt es?
www.adwordspro.de

Seit einiger Zeit bietet Google die Möglichkeit AdWords Anzeigen um zusätzliche Elemente, die sogenannten Anzeigenerweiterungen (im Englisch

Schönes Ambiente und richtig gutes Essen! Sehr zu empfehlen für alle die in Bad Kissingen mal etwas trendiger Ausgehen möchten.
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