Call out what matters most to your customers
Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that shows with your Google search ads, highlighting specific information about your products and services.
Callouts will start rolling out today, with full availability to all advertisers in the next few weeks.
] show valuable information to potential customers before they click your ad; while also being a factor in Ad Rank [http://goo.gl/jJDnvC
]. Use them to draw attention to important product details and benefits. Or highlight what makes your business different from your competitors. Callouts can also be used effectively in combination with other ad formats [http://goo.gl/ZPswMa
]. For example, if you’re already using a sitelink [http://goo.gl/8P1m4v
] for “Back to School”, create a callout for “20% off entire site” to encourage people to click through and make a purchase. Or if you’re using call extensions [http://goo.gl/AcZVF
], highlight “24/7 customer support” so your customers know they can call your business for help. However you plan to use callouts, make sure to keep them focused and relevant.
Since callouts can be added at the account, campaign, or ad group level, you can provide more general information about your products and services at the account or campaign level, and more detailed information at the ad group level. For example, add callouts for “Special discounts” or “Free shipping” to campaigns containing more general keywords like cheap flights
respectively. Or add callouts for product details at the ad group-level to support more specific keywords like men’s running shoes
or 12 cup coffee makers
To learn more about creating and managing callouts, see our AdWords Help Center article: http://goo.gl/LlX636