This is as close as you can get to a perfect lyrical piece regarding the plight of black oppression. He spends 2/3 of the song attacking white oppression and profiling of blacks and 1/3 of the song circling back and calling out the hypocrisy of those who justify and glorify murdering other blacks, then get pissed about situations such as Michael Brown or Trayvon Martin. EXAMPLE: a bunch of rappers who had made millions off of songs glorifying killing other black men put together a song in honor of Trayvon back in 2012. <-- That is problematic! That last verse doesn't use "what about black on black crime" to justify or vindicate police killings; it just tells the truth about a problem that we actually have. It doesn't say we aren't trying to do anything about it. In fact, the song doesn't talk about ANY solutions whatsoever. It simply calls out problems that blacks in America are facing. Period. So yes, it is a pro black song. If you're black and trying to do something in this country, you are probably fighting two battles. This song talks about both battles, probably in accurate time proportions. People who are horrified by this song and claiming that Kendrick is brainwashed or misinformed need to stop playing the victim mentality and actually listen to the song.
And the brilliant thing: the entire time he subtly calls out every criticism of the fact that he views this as a dual issue. It is a dual issue.