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KIP Total Marketing Solutions
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Still looking for room at the top: Ten years of research on women in the workplace

What we know—and what everyone needs to know—about the quest for equality. http://bit.ly/2FEyGEd
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Not a bad article. I agree with points 1, 4, 5, 8, 9 and 13. You've got to go deep with these in a way that makes your clients realize they've missed something critical to the functioning of their business.

13 Tips for Creating More Useful B2B Content

There's a ton of B2B content online. How can you make your brand stand out? Here's 13 ideas for creating more useful content marketing assets. http://bit.ly/2n93LWc
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RT @MattRMorrison @IBMWatson: "Artificial intelligence is the opportunity of our time, and skills are the issue of our time. Some jobs will be displaced,…
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Interesting read on the future of work from McKinsey.

"...as digitization, automation, and AI reshape whole industries and every enterprise, the only way to realize the potential productivity dividends from that investment will be to have the people and processes in place to capture it." http://bit.ly/2rvG1A9
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A Lack Of Understanding About AI Makes Consumers Uncomfortable

Only 20% of survey respondents are "very" willing to interact with a chatbot on the phone, while 32% are "not" willing. Some 28% of survey respondents are "very" willing to use a voice-controlled
device to interact with a chatbot, while 21% are "not" willing. Experience seems to be the reason for the low scores. http://bit.ly/2n0Z2pM
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Starting a Transformation? Don't Change Everything!

Three conversations that can mobilize your team during a reorganization. http://bit.ly/2ruT2tW
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Delivering through diversity

Our latest research reinforces the link between diversity and company financial performance—and suggests how organizations can craft better inclusion strategies for a competitive edge. http://bit.ly/2rtDzdx
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4 Ways Marketers Can Stay Ahead of the Data-Driven Buyer

Today, data is changing the course of the data-driven buyer’s journey, as well as their expectations. It is also putting more pressure on marketers to use data wisely to generate sales leads and provide a positive customer experience. In this new world, the buyer’s journey now follows a different, less predictable path. Digital technology influences every step of the buying process, and now the marketer can use a wealth of information to pull... http://bit.ly/2E9KZUP
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Will Amazon’s Plans for Alexa Disrupt Digital Advertising in 2018?

Marketers can now promote their products on Amazon’s Alexa using sponsorship opportunities. http://bit.ly/2CIubqQ
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Quora Announces Self-Serve Ad Platform

With this new platform, advertisers will be able to develop mobile or text-based ads. These ads will look non-intrusive and native. http://bit.ly/2qs0YGn
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