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Justine Parsons
Works at Your Virtual Assistant: saving the sanity of busy professionals
Lives in Papakura, Auckland
411 followers|157,371 views
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[please share!] A new year, new business, new YOU - win a start-up package with me and a free one-on-one strategy session with the amazing J9 from GIDM ... http://dgo.nz/UEFKYAXI2981
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Need a hand with your business but not sure where to start?  Here's 25 tasks you can easily outsource ...
One of the common questions I'm asked by new clients (or clients-in waiting) is, "I'm too busy  to breathe but not sure how to get started with a virtual assistant".  It's a bit like tidying the hou
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Justine Parsons

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A shocking way to separate yourself from your competitors
Several times a year I get a meeting with a new prospect—but find myself competing for the job with a number of other vendors. It’s a big problem because every year there’s more and more competition for ...
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I love this tool ... what do you use in place of the old Google Reader?
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and better than the old google Reader!!
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Justine Parsons

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Customer Service: What goes on tour stays on tour
DO YOUR CLIENTS KNOW YOUR PROBLEMS?

Sexy sounding title yes!  Well I’m sorry to disappoint but this post is not about groupies or rock stars, this post is about challenges you face in your business. Guys these challenges need to stay in your business, your clients should never know about the issues you are dealing with.

Customer Service! Imagine a net between your business and your clients.  This net lets the clients in but keeps your challenges, issues and – yes, problems, contained.  Your business is your tour … and your band needs to ensure your business stays on tour.

If you’re a client of mine you’re probably thinking ‘what the …..  I know Justine more often than not doesn’t have enough hours in the day to get through everything.’  A Virtual Assistant has a very close relationship with his or her clients and it can be easy to ‘share’ problems we each face.  Slap on the hand for me!  No matter how close I am (or you are) to my clients, all they need to know is that we can help them.  If you are too busy, don’t have the resources, have sold out of product or need resources … that’s your problem.  No matter how friendly your are with your clients, or how stressed you are … professional face forward please.

Addressing those problems is your top priority.  What’s your biggest issue?  Write it down and brain storm … either solo or with your ‘band’.  Decide which is the best solution and break this down into achievable tasks (pull out your SMART Goal template guys!).  Part of this strategy will be short term, how to continue to deliver a fabulous service while you work on the long term solution.  By breaking it down into these ‘micro tasks’ you achieve two things:
- You create a plan to fix the problem, once and for all; and
- You feel better, less stressed.  Knowing you have a solution and can continue to service your clients.

Building your business.

Continuous improvement.

Delivering that ‘big band’ experience to your loyal fans.

Ok, so my own biggest challenge is the woefully small amount of hours in each day.  My solution is to increase my team again, filling gaps in skills to take some of those to do items out of my daily task list.  I need to exercise more discipline in terms of delegation.  I’m getting there!  Hmm, this revelation is not quite keeping within my net but in terms of transparency, I don’t have a problem putting my hand up and saying ‘this is me, I have challenges. More importantly, I have strategies in place to kick these challenges to the curb!’  I do need to mend any tears in my net…these tears are similar to those many of you face … the growth phase of your business.

Clients come to me bogged down and frustrated because they don’t have time to work ON their business.  I get that!  I help these clients deliver to their customers while we fix and contain their challenges within the net.   Working on their business.  Are you getting time to work on yours?
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SOCIAL MEDIA GUIDELINES FOR PROFESSIONALS

Following social media guidelines are an essential part of your social media presence no matter how big or small your company.

Guidelines help to deliver your strategy, be consistent, meet goals and portray a professional profile.  They will also assist in continuity when you outsource, hire an agency or take on new staff.

With the constantly changing face of social media, your guidelines need reviewing on a regular basis however many principles will not change...
Following social media guidelines are an essential part of your social media presence no matter how big or small your company.  Guidelines help to deliver your strategy, be consistent, meet goals and
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Have her in circles
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Justine Parsons

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Every Superhero needs a good side-kick!

You’ve done amazing work with your business.  You’ve kept your expenses down and have built up a healthy client base.  You’ve done all this yourself, because … you are a superhero!!  Everyone who has built a successful business is a superhero in my book.  It takes careful management of your work-life balance, the ability to learn new tools and systems quickly, a willingness to work while most normal people are sleeping and drive … lots and lots of drive.  Superhero stuff!

In order to move your business to the next level though you’re going to need a hand.  Batman had Robin to watch his back, the Lone Ranger had Tonto and you … well your trusty side-kick is out there.  In this series of articles I’ll take you through:

What you need to do before you take on a side-kick

How to find the right side-kick for you

How to get the very best from your side-kick

How to be an even better super-hero.

What you need to do before you take on a side-kick

Robin wouldn’t have been much use to Batman if he didn’t know what his mission in life was.  Save the world from dastardly crooks?  Easier done with resources, a cover, guidance and training.  You are the same oh superhero!  In order to motivate your side-kick to love your cause as much as you do (and they need to), you’ll need to do some homework first.  You don’t want your sidekick to be able to go down the road and put gas in your car, you need them to wash it – service it – equip it with your superhero tools and put gas in it.  By letting them know your goals, your mission, you are enabling them to become a forward thinking partner in crime – they will go above and beyond because they know where you are going.

So here’s some tips:

Have a business plan in place

Identify your goals and the resources needed to achieve these

Know your financials, what is your budget, your cashflow, your forecast

Know exactly what your strengths and weaknesses are (you need Robin to compliment you, not duplicate you)

Look into your crystal ball.  Where will you and your business be in a year’s time if you continue to be a lone crusader

Draft your ‘perfect’ job description, then add in the extra tasks you are currently doing

Draft your sidekick’s job description, include personal qualities you are looking for, skills, KPI’s and a wish list of tasks.  Prioritise the wishlist as what you hand over depends on your budget and the handover itself

Am I asking you to spend hours you don’t have planning and drafting the above.  No way!  But make some notes, talk to your accountant, talk to your coach or mentor and know exactly what you want your business to achieve and what you need on a personal level.  By doing this you can finally move away from the do it yourself mentality and enjoy a partner in crime.

Overwhelm, frustration, quality issues, slow growth – none of these are superhero qualities.

Passion, motivation, joy, success, pride, rewards – now we’re talking!  There’s also that little goal of saving or changing the world – it’s possible!

If you are feeling slightly daunted, worry not!  My own coaches (who are working hard to help me become a superhero), Jo and Janine, have a workshop coming up VERY SOON which takes you through exactly this process.  Knowing you need help and actually getting the help can be a challenge (hey, if it was easy everyone would be doing it!).  I can’t recommend these two enough and know the workshop is one that will leapfrog you to a much, much happier start to 2015.  Check it out here: Wonder Woman Workshop.  I’ve asked Jo for her insights into the challenges of being the person who does it all themselves:

“Justine I couldn’t agree more – every business owner does need a sidekick and you’re right on the money with your preparation suggestions. The biggest thing I’ve seen, both in myself when I was a DIY-er and also in so many of our clients, is the barriers we put up to getting a sidekick, even when we KNOW in every cell of our body that we need one. 

It seems to be too easy to tell ourselves we can’t afford to get help, we don’t know the right person, we couldn’t imagine trusting someone else to work in our business…ultimately it’s easy to come up with excuses as to why not to proceed. 

The key is in acknowledging the true cost to YOU, your business, your relationships, your health and your finances of NOT getting help on board… cos as you’ve touched on here, these costs are big and slow down your progress in a massive way. 

So – following the plan laid out here and committing to making a change, one step at a time, is all it takes! (and yes we’ll be providing some concrete steps in our workshop so that once you decide you ARE ready to find your trusty sidekick, you know how to make it happen!”

Jo Foster, Get It Done Mum

Your turn!  How have you partnered up – or what’s standing in your way?
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Justine Parsons

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Nice tips to get traction (and subscriptions!!) on that difficult place we call Facebook!
Building your email list gives you the ability to promote your business when "you" want. Here are 6 simple tips to double your email list using Facebook
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If you have a G+ business page with more than 1,000 followers ... this is worth a read
Google has implemented a system where active Google+ businesses can promote their Google+ posts throughout the Google display network as an ad. Here's how to get started.
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Justine Parsons

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Is business expansion the right decision for you?

What holds you back?
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On a limited (time) budget, what's the most effective way you use LinkedIn?

LinkedIn can be the biggest network for eating up large chunks of time! There’s so much to do in such little time but time spent wisely marketing on LinkedIn is time well spent.  One thing, let’s not market on LinkedIn, let’s engage with the right people, build connections and give more than we get.  Marketing is a cold, calculated word … engaging is not.
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People
Have her in circles
411 people
Admin Tones's profile photo
Holly Watene's profile photo
Rony Spaza's profile photo
Sonja Gardiner Nutrition's profile photo
Ray Whitlow III's profile photo
Donna ODonoghue's profile photo
Brett Cooper's profile photo
Susan Kay Daniels's profile photo
Frances Caballo's profile photo
Work
Occupation
Virtual Assistant
Skills
virtual assistant, accounts, social media, word processing, personal assistant, small business support, desktop publishing, marketing, outsourcing,
Employment
  • Your Virtual Assistant: saving the sanity of busy professionals
    Virtual Assistant, 1984 - present
    Your Virtual Assistant: I help those who are looking for an 'on call personal assistant' who is out of sight and out of mind. A mashup of your PA, Assistant, Marketer and Bookkeeper - I work with you in your business so you can be free to work on your business. I thrive on challenge and variety; from researching & posting regular blog articles and email campaigns to organising your procedures manual, all while doing your monthly accounts and reporting tasks. VA extraordinaire!
Basic Information
Gender
Female
Relationship
Married
Other names
Tatt
Story
Tagline
A virtual assistant whose passion is saving the sanity of you busy business professionals and small business owners.
Introduction
WHAT I DO..

I specialise in social media, small business support and offer a one-stop shop service. Working with such a wonderfully varied collection of clients and industries ensures I stay on top of the latest in cloud based applications and tools, offering you all that the www has to offer.

SERVICES:
* Executive PA 
* Administration
* Desktop publishing
* Social Media
* Marketing
* Accounts
* Word Processing

Likes: reading, gardening, my lovely animals and long walks
Dislikes: anything remotely rodent!

WHO AM I?

Engaged 18 years, married for 4, we have a full house including but by no means limited to: our daughter, dogs, cat, fish, lovebirds and budgies.  There is also a stepson kept in our sleep-out (and no, I am not a wicked stepmother :)).  I am an incurable bookworm, love getting out in the garden and a bit of a workaholic. 
Bragging rights
Living the dream under the long white cloud
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Papakura, Auckland
Previously
Auckland, New Zealand
Contact Information
Work
Phone
+64 2 11775137
Mobile
+0011 +64 2 117 5137
Email
Skype
yourvaconz
Address
14 Glenburn Place, Papakura, Auckland 2110, New Zealand
I downloaded your ebook for a friend who is going through separation and wasn't sure of his rights in terms of moving out of the family home. The ebook was fantastic thank you and has put his mind at rest now he has a better idea of what he needs to do. Thank you!
Public - 7 months ago
reviewed 7 months ago
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