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Justine Parsons
Works at Your Virtual Assistant: saving the sanity of busy professionals
Lives in Papakura, Auckland
447 followers|176,705 views
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Justine Parsons

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2 Social Media Actions Every Entrepreneur Should Be Doing


Read it now: http://www.yourva.co.nz/2-social-media-actions-every-entrepreneur-should-be-doing/


Pin it for later: https://www.pinterest.com/pin/281334307949561916/
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A Common Cry for Help - Inboxes and Systems
http://www.yourva.co.nz/inboxes-systems/
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How To Keep A Customer Complaint Log - And Why! http://www.yourva.co.nz/how-to-keep-a-customer-complaint-log-and-why/
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Justine Parsons

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Learn From My (Social Media) Mistakes - so you don't have to make the same ones!
http://www.yourva.co.nz/social-media-mistakes/
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How are your business documents looking? Consistent or a little bit of the old with the new? http://www.yourva.co.nz/document-design/
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Justine Parsons

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Having trouble prioritising tasks?
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Here are some great apps that either I or my clients are using to help them through their day in business - take a look and let me know what apps you are using.
Here's some tools either I use or have clients raving about how they've made life easier (and more FUN) for them. Enjoy!!!
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Maximized Potential Ltd's profile photoJustine Parsons's profile photo
2 comments
 
Thanks heaps - I'm going to check out Slack & Azendoo!
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Have her in circles
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Justine Parsons

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Pinterest Buyable Pins, Are You Ready?

http://www.yourva.co.nz/pinterest-buyable-pins/

Pinterest is one of my best referrers for site traffic, yet I don’t spend much time there … or engage as well as I should do.  Why?  Pinterest still has the concept of being little brother to the likes of Twitter, Facebook and LinkedIn.  Most of my own limited time resource is spent on these networks. That could change with Buyable Pins.  

Currently available to iPhone and iPad users in the US, once rolled out to other countries (New Zealand please) this has fantastic possibilities for business.

One of the advantages Pinterest has over other social networks is longevity.  People following your boards can quickly browse through pins you posted yesterday … and a year ago.  As a shopping cart type scenario, buyable pins is a mobile and social way to sell your products or services,    How? Obviously ideal for retail and B2C type businesses, these pins have possibilities for service providers as well.

How a B2B company could use Buyable Pins

* Business Coach – coaching sessions
* Law Firm- initial consultations
* Virtual Assistant – monthly packages
* Dentist – teeth whitening promotions
* LinkedIn Trainer – workshops
* HR Company – employment contracts
* the list goes on!

More ways to use Pinterest? 

StopPress recently published a fantastic article about the Pinterest platform and how New Zealand companies are using it, Should Brands Pin Their Hopes On Pinterest and while it’s a great tool for selling and driving users to your site, it’s also a research opportunity you could be utilising:

And not only is Pinterest a good marketing platform, it’s also a good place to discover what your demographic wants to purchase, by looking at the type of products collected in their different boards.

Conclusion.  Here in NZ there is definitely a Pinterest following, and if your market is international Pinterest is definitely a network to consider in your strategy.  The fact that it isn’t saturated by NZ businesses could work in your favour … be a leader and get a step up over your competition.

Actions

1. Create a private board in Pinterest called Market Research.
2. Start following some of the companies already using buyable pins.
3. Start following some of your competitors (up to 5 key players).
4. Start following some of your target audience (up to 5 heavy Pinterest users).
5. Watch and learn.  Note what pins work well and how those pins are put together.  Which pins are generating the most engagement?  Which pins are your audience following?
6. Draft a strategy for your own Pinterest campaign.

Be ready to launch your own Buyable Pins when they roll out to your country.

As always – measure, review and change your strategy until it’s a lean mean marketing machine!

And have fun!

Your thoughts, do you see how you could use Pinterest better in your own marketing?
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Justine Parsons

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How To Create A ‘Click To Tweet’ Image
http://www.yourva.co.nz/create-a-click-to-tweet-image/

People love images, they might pause to look at an image … or they may be searching Google images … and not necessarily read your article.  So, how to maximise engagement on those very images?  It’s simple, make them clickable with a free tool such as ‘Click To Tweet’ so a simple click has them sharing your image (and article) with their Twitter network.  Doing this makes it super easy for your readers to share your content.  Anyone can do this and using a tool like Canva means that once you have your template it’s super easy to swap out the background and text for each piece of content you create.

1. Log into your Twitter account.

2. Log into www.clicktotweet.com (with Twitter login option).

3. Upload your image so you have a URL (and I normally use Canva to create a click to tweet call to action on the image and upload the image to my Google Plus account to create a URL).

4. In clicktotweet enter the tweet message, page URL, hashtag and Twitter handle.

How to create a click to tweet image

5. Click on the green generate new link button.

6. Select one of the twitter default images to embed this into your post OR select one of the twitter default images and replace the URL with the URL you created in point 3.

How to create click to tweet images  

7. Copy code into your source code in your blog post or content.

8. All done!

Note the free version of clicktotweet only gives you a few trackable clicks before you need to delete existing tweets in order to generate the next new link. Simply delete older tweets from the dashboard once this occurs, remembering to note your stats so you can see which images your readers are sharing.
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LadyPA Virtual Services LLC's profile photoMidge Hand's profile photoJustine Parsons's profile photo
3 comments
 
You're both very welcome!
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Justine Parsons

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Justine Parsons

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If you have been looking for a strategy to help prioritise your workload, then I'm here to help. Take a look at my link below.
A strategy we've worked out to help one client to achieve more out of his day with the help of prioritising tasks.
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Kumara Fusion's profile photoJustine Parsons's profile photo
2 comments
 
+Kumara Fusion Thanks Kumar, air con is blasting!!
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Justine Parsons

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People
Have her in circles
447 people
Manikyanarayan Nandi's profile photo
Renu Gandhani's profile photo
Abdu Wahid Abdu Ahad's profile photo
Simon Young's profile photo
Sierra Tugood's profile photo
Steve Reekie's profile photo
Hayley Blake's profile photo
EarthingOz's profile photo
John Madeira's profile photo
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Papakura, Auckland
Previously
Auckland, New Zealand
Contact Information
Work
Phone
+64 2 11775137
Mobile
+0011 +64 2 117 5137
Email
Skype
yourvaconz
Address
14 Glenburn Place, Papakura, Auckland 2110, New Zealand
Story
Tagline
A virtual assistant whose passion is saving the sanity of you busy business professionals and small business owners.
Introduction
WHAT I DO..

I specialise in social media, small business support and offer a one-stop shop service. Working with such a wonderfully varied collection of clients and industries ensures I stay on top of the latest in cloud based applications and tools, offering you all that the www has to offer.

SERVICES:
* Executive PA 
* Administration
* Desktop publishing
* Social Media
* Marketing
* Accounts
* Word Processing

Likes: reading, gardening, my lovely animals and long walks
Dislikes: anything remotely rodent!

WHO AM I?

Engaged 18 years, married for 4, we have a full house including but by no means limited to: our daughter, dogs, cat, fish, lovebirds and budgies.  There is also a stepson kept in our sleep-out (and no, I am not a wicked stepmother :)).  I am an incurable bookworm, love getting out in the garden and a bit of a workaholic. 
Bragging rights
Living the dream under the long white cloud
Work
Occupation
Virtual Assistant
Skills
virtual assistant, accounts, social media, word processing, personal assistant, small business support, desktop publishing, marketing, outsourcing,
Employment
  • Your Virtual Assistant: saving the sanity of busy professionals
    Virtual Assistant, 1984 - present
    Your Virtual Assistant: I help those who are looking for an 'on call personal assistant' who is out of sight and out of mind. A mashup of your PA, Assistant, Marketer and Bookkeeper - I work with you in your business so you can be free to work on your business. I thrive on challenge and variety; from researching & posting regular blog articles and email campaigns to organising your procedures manual, all while doing your monthly accounts and reporting tasks. VA extraordinaire!
Basic Information
Gender
Female
Relationship
Married
Other names
Tatt
I downloaded your ebook for a friend who is going through separation and wasn't sure of his rights in terms of moving out of the family home. The ebook was fantastic thank you and has put his mind at rest now he has a better idea of what he needs to do. Thank you!
Public - 4 weeks ago
reviewed 4 weeks ago
5 reviews
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