Profile

Cover photo
Justin Waller
Works at Ebay Enterprise
Lives in Grand Rapids, MI
55 followers|917,140 views
AboutPosts

Stream

Justin Waller

Shared publicly  - 
 
Brimfield Ohio (shares a school district with the small town I grew up in) has one heck of social media presence on Facebook via their police department. 

It’s hard to measure successful social media, but it’s easy to see when it works.  Someone put together this pretty simple slide share not too long ago, and it calls out some important qualities of successful social media.

http://www.slideshare.net/robwalker5/what-social-can-learn-from-brimfield-police

And check it out for yourself:
https://www.facebook.com/BrimfieldPolice?hc_location=stream
Social marketing is full of terrible executions. Let's face it - it's not easy to engage the masses on such a personal medium as Facebook, Twitter or Pinterest.
1
Add a comment...

Justin Waller

Shared publicly  - 
 
Interesting insight into new targeting options coming down the pipe for ppc. 
1
Add a comment...

Justin Waller

Shared publicly  - 
 
You can now advertise on the AdMob network from within the Adwords UI
1
Add a comment...

Justin Waller

Shared publicly  - 
 
Looks like some UI design changes have started to roll out for Google Adwords.
1
Add a comment...

Justin Waller

Shared publicly  - 
 
Looks like the Bing SERP change was short lived. Article below and Bing's own 'coming soon' page: http://www.bing.com/explore/new?form=BNPNOT&publ=BNPHPNULL&crea=BNPHPNULL
In a company blog post, the Bing team said that search has gone beyond keywords and labels, and is now a tool for buying things, booking flights and other actions.
1
Add a comment...

Justin Waller

Shared publicly  - 
 
Up to 10k campaigns per adwords account now. Not sure if I'd want to wait around while that downloaded into adwords editor, but its nice to see there is an alternative to the 'multiple account' structure available.
Google's official blog for news, information, and tips on AdWords
1
Add a comment...
In his circles
58 people
Have him in circles
55 people
kate krall's profile photo
Stephanie Suchan's profile photo
Davis Reicis's profile photo
Bevin Ingalls's profile photo
Dustin Engel's profile photo
Sarah Chambers's profile photo
Christopher Monk's profile photo
Patty Parobek's profile photo
Jen Starr's profile photo

Justin Waller

Shared publicly  - 
 
A great overview of questions that paid search account managers should be asking themselves, and should be asked of them at least during QBR's or yearly account reviews:
1
Add a comment...

Justin Waller

Shared publicly  - 
 
The new adCenter UI is live and looks pretty sharp.
1
Add a comment...

Justin Waller

Shared publicly  - 
 
This week at SMX Advanced, I gave a talk titled Death to the Cliché Landing Page (link will open the deck on SlideShare.net). Since the slides are mostly visuals, I thought I’d offer a written narrati...
1
Add a comment...

Justin Waller

Shared publicly  - 
1
Adil Siddique's profile photo
 
+Justin Waller Nice Share.! Added You! Do Add Back :)
Add a comment...

Justin Waller

Shared publicly  - 
 
Big change to the Bing.com SERP started on 5/2/12. Will be interesting to see before/after changes to ad performance.
Bing is getting a new look. Starting today you will notice a fresh, de-cluttered experience designed to help you find the results you want faster. Over the past few months, we’ve run dozens of experim...
1
Add a comment...

Justin Waller

Shared publicly  - 
 
Nice to see some additional diagnostic tools available from Google.
Google's official blog for news, information, and tips on AdWords
1
Add a comment...
People
In his circles
58 people
Have him in circles
55 people
kate krall's profile photo
Stephanie Suchan's profile photo
Davis Reicis's profile photo
Bevin Ingalls's profile photo
Dustin Engel's profile photo
Sarah Chambers's profile photo
Christopher Monk's profile photo
Patty Parobek's profile photo
Jen Starr's profile photo
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Grand Rapids, MI
Links
Other profiles
Work
Occupation
Internet Marketing, Advertising Analytics
Employment
  • Ebay Enterprise
    Attribution Analytics, 2013 - present
  • ClearSaleing
    Client Solutions Account Manager, 2008 - 2013
Basic Information
Gender
Male