Finally got my copy of Paperback last week (maybe the week before? It's all a blur), and got to play it for the first time last night.
The group I played with was not a 'gaming' group. It was family, and most of what they play is Five Crowns (or other rummy variants), Monopoly Deal, etc.
I bought Paperback hoping to get something a little deeper onto the table. They were all good sports and tried it out, and it seemed like everyone had a pretty good time. Personally, I really liked the game.
Most of them were intimidated by the setup at first (it sets up like a typical deckbuilder, which seems fairly complicated), but after the first round, everyone had a pretty good idea of what was going on. We ran into some game slowdown with people trying to use up all of their cards to make words, and indecision regarding which cards to buy, but overall, it went really smoothly.
I think they'll be willing to play again, and next time, I think we'll pull out the "ask for help with your hand and whoever comes up with the word you end up playing gets a bounty cube" optional rule to speed things along a little bit.
My wife, specifically, said that she appreciated that even when it wasn't your turn, you've got something to do (looking at your hand and coming up with words).
Question for anyone that's played: the rules didn't mention anything about it, but I found myself wondering what the game would be like if you could make as many words as you wanted on your turn. That is, say you've got the letters to make more than one word (still only using the common card once, total). Has anyone tried this?