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Justin Parks
Works at Justin Parks
Lives in Marbella, Spain
2,882 followers|47,011 views
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Work
Occupation
Social Media Marketing Consultant
Employment
  • Justin Parks
    Social Media Marketing Consultant, present
  • BP, Texaco, Sane Internet, 123 Marbella Internet Services
Basic Information
Gender
Male
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Networking
Relationship
Married
Other names
Justy, Big Mawn, our J
Story
Tagline
I'm Northern Irish and I live in Spain. I work on SEO, marketing, wordpress and social media. I dont suffer fools lightly and I enjoy intelligent conversation with a few smart comments thrown in for good measure.
Introduction
Im Northern Irish, Living in Spain and working at educating people via social media consultancy on best internet practices both personally and in business.
Bragging rights
Jake Parks - All the bragging I need to do
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Marbella, Spain
Previously
Coleraine, Northern Ireland - Londonderry, Belfast

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Justin Parks

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nice!
This free plugin makes it really simple to add Google's structured social profiles to your WordPress site. Up and running in 1 minute!
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Word Depress
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Justin Parks

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Find it!
Written by Ben Barker, this guide looks over some pretty cool uses and combinations of search operators, some of which can be used to gain great link opportunities for clients!
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Justin Parks

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Nice. I love having everything in one spot.
Learn how to easily create your SEO and Online Marketing dashboard by integrating Google Analytics, Webmaster Tools and more.
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oh hai +Justin Parks  :)
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Justin Parks

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Justin Parks

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and some more NFL - SEO analysis
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Have him in circles
2,882 people
Bagus Aditya Aryadi's profile photo
florisia sulaini's profile photo
Dennis Thrasher's profile photo
Luca Personalwine's profile photo
Amit Vithal's profile photo
Gorvan Dubero's profile photo
Sonja Hartemink (Spanish School)'s profile photo
Julie Faconi's profile photo
Bonnie Burns's profile photo

Justin Parks

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how did I get here... what is this place?
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Justin Parks

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El Costa Gaels marbellí lucha por pasear los colores malagueños y andaluces por todo el territorio nacional
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Im in google plus - I have no idea what the hell is going on in here and about as much interest in figuring it all out and making it useful when I have ten other  (better) ways of doing it already. Or is it just me...
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HAPPY BIRTHDAY N MANY HAPPY RETURNS OF THE DAY LIVE LONG HAPPY PROSPER N SUCCESSFUL LIFE,REGARDING CONFUSION ABOUT GOOGLE TAKE UR TIME ITS SLIGHTLY DIFF THAN OTHER APPS HOPE YOU GOT ITS EASIEST WAY TO RUN GOOD LUCK
REGARDS
ALIA SHAHZAD
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Justin Parks

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Just good goddamn common sense!
 
The Right Way To Use Press Releases

There has been a lot of debate the last couple of weeks about Press Releases and their value since Matt Cutts made the comment that they have almost no SEO value. https://productforums.google.com/forum/#!topic/webmasters/O178PwARnZw/discussion

This was, of course, followed by "tests" that showed that they did work. The test used a nonsense word on arguably one of the more powerful personal blogs out there. (Matt's blog). Since the blog now ranked for that term they declared victory and moved on. Too bad they were wrong too. 

We've used press releases for years, not for SEO (although that was a great perk) but for real traffic and outreach. For example, a few years back Elkhart, Indiana, was declared the white hot center of the economic meltdown and was even visited by President Obama. The RV industry had been nearly destroyed in less than a year. Unemployment for Elkhart county crossed 22%. But the jewelry store I was working for was doing as well as ever because of our website. 

So we took the opportunity to put out a press releases of our own. Being successful during a white hot meltdown. We talked about the local economy and how we were managing to not only survive, but grow in the middle of it. We made sure it got proper exposure on PRWeb, and then mailed copies to WSJ, NYT, the president, and the writers who had all picked up the 'white hot meltdown' talking point. 

Within a week we had radio and tv wanting interviews, newspaper writers everywhere were writing about us, and giving us links. But the traffic, and sales, from that press release were worth more than anything else. 

When Matt says there is no SEO benefit from a press release, he is only half right. Any links you get from press release scraper sites probably have little to no value, but the links you get from people that talk about you BECAUSE of the press release do have value. 

This is your task the next time you want to run a press release for 'SEO' reasons. 

1. Find someone talking about some aspect of your business. The more famous / popular the better.

2. Find a way to take a counterpoint to whatever they are saying. 

3. Do it. 

4. Let them know about it directly. 

Like every other form of marketing press releases are about engagement. Don't just put out a release about painting your walls orange and then stuff anchor text links in the footer. Publish real news and try to engage with real people. That is the REAL value of a press release. 
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NFL SEO - nice.
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