Profile

Cover photo
Justin Parks
Works at Justin Parks
Lives in Marbella, Spain
2,375 followers|32,647 views
AboutPostsPhotos+1's

Stream

Justin Parks

Shared publicly  - 
 
Im in google plus - I have no idea what the hell is going on in here and about as much interest in figuring it all out and making it useful when I have ten other  (better) ways of doing it already. Or is it just me...
1
alia shahzad's profile photo
 
HAPPY BIRTHDAY N MANY HAPPY RETURNS OF THE DAY LIVE LONG HAPPY PROSPER N SUCCESSFUL LIFE,REGARDING CONFUSION ABOUT GOOGLE TAKE UR TIME ITS SLIGHTLY DIFF THAN OTHER APPS HOPE YOU GOT ITS EASIEST WAY TO RUN GOOD LUCK
REGARDS
ALIA SHAHZAD
Add a comment...

Justin Parks

Shared publicly  - 
1
1
Carlo Piran's profile photo
Add a comment...

Justin Parks

Shared publicly  - 
 
and some more NFL - SEO analysis
1
1
Add a comment...

Justin Parks

Shared publicly  - 
1
Add a comment...
Have him in circles
2,375 people
AJ Kohn's profile photo

Justin Parks

Shared publicly  - 
 
Just good goddamn common sense!
 
The Right Way To Use Press Releases

There has been a lot of debate the last couple of weeks about Press Releases and their value since Matt Cutts made the comment that they have almost no SEO value. https://productforums.google.com/forum/#!topic/webmasters/O178PwARnZw/discussion

This was, of course, followed by "tests" that showed that they did work. The test used a nonsense word on arguably one of the more powerful personal blogs out there. (Matt's blog). Since the blog now ranked for that term they declared victory and moved on. Too bad they were wrong too. 

We've used press releases for years, not for SEO (although that was a great perk) but for real traffic and outreach. For example, a few years back Elkhart, Indiana, was declared the white hot center of the economic meltdown and was even visited by President Obama. The RV industry had been nearly destroyed in less than a year. Unemployment for Elkhart county crossed 22%. But the jewelry store I was working for was doing as well as ever because of our website. 

So we took the opportunity to put out a press releases of our own. Being successful during a white hot meltdown. We talked about the local economy and how we were managing to not only survive, but grow in the middle of it. We made sure it got proper exposure on PRWeb, and then mailed copies to WSJ, NYT, the president, and the writers who had all picked up the 'white hot meltdown' talking point. 

Within a week we had radio and tv wanting interviews, newspaper writers everywhere were writing about us, and giving us links. But the traffic, and sales, from that press release were worth more than anything else. 

When Matt says there is no SEO benefit from a press release, he is only half right. Any links you get from press release scraper sites probably have little to no value, but the links you get from people that talk about you BECAUSE of the press release do have value. 

This is your task the next time you want to run a press release for 'SEO' reasons. 

1. Find someone talking about some aspect of your business. The more famous / popular the better.

2. Find a way to take a counterpoint to whatever they are saying. 

3. Do it. 

4. Let them know about it directly. 

Like every other form of marketing press releases are about engagement. Don't just put out a release about painting your walls orange and then stuff anchor text links in the footer. Publish real news and try to engage with real people. That is the REAL value of a press release. 
3
Add a comment...

Justin Parks

Shared publicly  - 
 
NFL SEO - nice.
 ·  Translate
2
Add a comment...

Justin Parks

Shared publicly  - 
1
1
Add a comment...

Justin Parks

Shared publicly  - 
 
This is the first time in a long time I have looked at google plus on the iphone. App is pretty bloody good actually. Now just need to see of anyones out there.
1
Add a comment...
People
Have him in circles
2,375 people
AJ Kohn's profile photo
Work
Occupation
Social Media Marketing Consultant
Employment
  • Justin Parks
    Social Media Marketing Consultant, present
  • BP, Texaco, Sane Internet, 123 Marbella Internet Services
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married
Other names
Justy, Big Mawn, our J
Story
Tagline
I'm Northern Irish and I live in Spain. I work on SEO, marketing, wordpress and social media. I dont suffer fools lightly and I enjoy intelligent conversation with a few smart comments thrown in for good measure.
Introduction
Im Northern Irish, Living in Spain and working at educating people via social media consultancy on best internet practices both personally and in business.
Bragging rights
Jake Parks - All the bragging I need to do
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Marbella, Spain
Previously
Coleraine, Northern Ireland - Londonderry, Belfast
Justin Parks's +1's are the things they like, agree with, or want to recommend.
All SEO Software: Search Engine Optimization Tools Compilation
www.allseosoftware.com

Skip to main content. Toggle navigation. Home · Keyword Research · On-Page Analysis · Link Building · Rankings Tracking · SEO Suites. All SE

Why Gareth Hoyle is the sexiest man alive
www.davidsottimano.com

Every now and again, it's important that we recognize great specimens of the human race. Today, ladies and gents, I present you Mr Gareth Ho

Will +1′s summon the almighty Googlebot?
www.davidsottimano.com

Actually, we're going to test something a litte bit different here. This page is going to be restricted by Robots.txt, and we're going to te

why gareth hoyle is the sexiest man alive
explicitly.me

Once upon a time, in a galaxy far, far away there used to be a rare group of people called the linkeratti. They used to dominate the world o

8 Things You Didn’t Know About Google+ Reviews - LEBSEO DESIGN
www.lebseodesign.com

Earning online reviews can be difficult at the best of times. Business owners have enough to worry about without trying to keep up with the

#GoogleGate - Can you Trust Google? - Martin MacDonald
martinmacdonald.net

my opionions on: #GoogleGate - Can you Trust Google? post updated August 19, 2013

Google Analytics for Mobile: Where Art Thou?
www.stateofsearch.com

Data is vital to digital marketers and without an official Google Analytics app for the iPhone, State of Search recommend 4 top free Google

The SEO Training Dojo - a community of search professionals
seotrainingdojo.com

SEO school of higher learning - the SEO Training Dojo is one of the top training environments on the web today. Noobs and pros alike, all ar

Receta de puchero andaluz en Cheeef - Organiza y comparte tus recetas de...
www.cheeef.com

puchero andaluz. 1 contramuslo y muslo de pollo, 1 hueso de jamon, 1 trozo de tocino, 1 trOzo de ternera, apio, puerro, zanahori

Google Badges award regular News hounds
blog.webdistortion.com

Google have today announced that they are rolling out 'Badges' to reward users who read lots of articles on their site.

Why I don’t have much Klout – and why I couldn’t give a monkeys about it.
blog.webdistortion.com

One of the recent darlings of social media is Klout, the social media performance gauging service that apparently lets you see how influenti

The road to influence. Be Liked. Be Trusted.
www.hitreach.co.uk

Overview I've enlisted the help of some clever people to determine the role that being Truste...

Make your Twitter profile sidebar transparent
www.justinparks.com

Yep, you can make your twitter sidebar transparent with this handy little bit of script. Its fast and simple to do and can look pretty cool.

The Art of Google Link Building | Search News Central
searchnewscentral.com

Atutorial on using Google operators to find prospects for a blogger outrach campaign. This post also includes a short review of LinkProspect

My Changed Perspective on Structured Data | Search News Central
searchnewscentral.com

I've now come to believe that structured data is, in fact, the future of the internet. At some stage all websites will be made up of structu

Arctic Spas Hot Tubs and Spas
www.arcticspas.com

Hot tub product information and pricing on the world's best hot tubs & spas from Arctic Spas. Find your backyard getaway today with

Cartoon Barry Blog - Barry Schwartz's Personal Blog
www.cartoonbarry.com

Special Discount For iPhone Siddur. 0. Just a heads up, it is the 3rd birthday of the iPhone Siddur and we have knocked down the price for 5

Malaga Airport Transfers (AGP) - Malaga Airport Taxi and Bus
www.airporttransfers.co.uk

Book an airport transfer from Malaga AGP. Airport transfers from Malaga - Private transfers by taxi, minibus or limousine - shared transfers

---> Best Keyword Density SEO for Google. Does Good Keyword Density M...
www.hobo-web.co.uk

SOLVED! What is the best keyword density for SEO? 30 SEO EXPERTS offer ★★★★★ advice on an age old SEO problem.