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Justin Palte
Works at Zando
Attended M.B.A.
Lives in Cape Town, Western Cape, South Africa
68 followers|22,788 views
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Justin Palte

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But the country lags far behind developed markets in adopting e-commerce.
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Justin Palte

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Justin Palte

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Is your brand there to answer people's needs, questions, and wants? In these micro-moments, it's not just about being there. You need to be useful, too.
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Justin Palte

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This is the second billion-rand investment within two months for AIG.
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The reality is that decisions these days are made in micro-moments based on intentions, not demographics. Overly or solely relying on demographics will miss a large number of buyers.
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Invented by Tim Berners Lee, the first website went live at research lab CERN in 1990
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People
Have him in circles
68 people
Tendai Matsika's profile photo
amanda D'rhod's profile photo
Anthony Deccer's profile photo
Charlotte Bermond's profile photo
Greg Meyer's profile photo
Jo Johnson's profile photo
Adriaan S. Strydom's profile photo
Tshepo Ngake's profile photo
David Reinhardt's profile photo
Education
  • M.B.A.
    Henley Business School, University of Reading (UK), 2009 - 2013
    * Master of Business Administration, Henley Business School, University of Reading * 2 Class Prizes * Distinction for thesis - digital marketing / consumer behaviour topic examining the groupon business model
  • B Com (Honours) in Information Systems
    University of Cape Town (SA), 1996 - 2000
    * first class pass * 2 x Class prizes * Distinction for thesis - eCommerce topic - examining the feasibility of selling music online
Basic Information
Gender
Male
Story
Tagline
★ Head of Marketing at Zando.co.za ★ South Africa's Largest Online Fashion Retailer ★
Introduction
★ Digital Marketing Strategist ★ eCommerce Specialist  ★

An authority in both the Digital Marketing and eCommerce industries, with over 15 years’ experience and a number of successful online business ventures under his belt,  Justin currently heads up the Marketing team at Zando.co.za (South Africa's Largest Online Fashion Retailer) where he manages a multidisciplinary digital marketing team.
 
He recently completed his MBA through Henley Business School at the University of Reading (UK) with a dissertation that investigated and scrutinized online consumer behavior. 

He is passionate about everything digital and specializes in eCommerce and Digital Marketing strategy.

Previously Justin has been involved in building and marketing a number of Digital Marketing and  eCommerce ventures that include RT7Digital,  Shopping Junction Ventures, DealScout and doHoutbay.

Justin’s specialities include: 
  ► eCommerce Strategy
  ► Digital Marketing Strategy
  ► User Experience Design
  ► Conversion Rate Optimisation
  ► Online Consumer Behaviour
  ► CRM (Mailchimp, Saleforce Marketing Cloud)
  ► Paid Search (Google, Doubleclick)
  ► Remarketing (Criteo, Visury)
  ► Search Engine Optimization
  ► App Marketing (ASO, App Indexing, UAC, App UX Design)
  ► Entrepreneurship
  ► Startups
Bragging rights
Heads up the marketing team at Zando (South Africa's Largest Online Fashion Retailer)
Work
Occupation
Digital Marketing & eCommerce Strategist
Skills
eCommerce Strategy, Digital Marketing, Strategy, Project Management, Online Marketing, User Experience Design, Conversion Optimization, Search Engine Optimization, Paid Search, MBA
Employment
  • Zando
    Head of Marketing, 2016 - present
    Zando was founded by Rocket Internet in 2012 and has grown exponentially to become South Africa’s largest online fashion retailer. Rocket Internet is one of the most successful Internet incubators globally responsible for starting hundreds of market leading e-commerce companies. Comparable to Zalando in Europe, Zando is based in Cape Town and warehouses in Cape Town, Durban and Johannesburg. Zando is part of the Jumia Group which is present in 23 African countries and is responsible for more than 70 companies in different industries. As Head of Marketing my current responsibilities include: ► Owner of all marketing channels, including: ATL (TV & Radio), Display (Doubleclick) / Re-targeting (Criteo), Paid Search, SEO, CRM, Newsletters, PR, UX, Affiliate, Soclal, Partnerships & the App ► Management the Marketing Roadmap and Strategy ► Define the channel strategy, develop plans & tactics ► Management of the Marketing Budget (including allocation budgets by channel according to performance and strategic priorities) ► Management of the Marketing calendar, driving alignment across all marketing channels (including strategic and seasonal plans and achieving key growth KPI’s) ► Evaluation of new technologies & providing business case for adoption where appropriate ► Measurement of all digital marketing campaigns, and assess against goals / KPIs ► Prioritization of IT related marketing initiatives + co-ordination through agile sprints ► Consumer insights: quantitative and qualitative, through NPS / CLV and other initiatives ► Campaign Management (eg Sales, Black Friday) via cross-functional collaboration with Purchasing, Design & Content Teams. ► Third party partnerships opportunities ► Marketing Intelligence through BI ► Work in conjunction with 3rd parties to to execute advertising campaigns through offline media ► Driving development of the Zando App ► Managing large multidisciplinary marketing team ► Working closely with Co CEOs to deliver on company objectives
  • RT7Digital
    Director of Digital Marketing & eCommerce, 2012 - 2016
    RT7Digital is an agency that was born from the need to rethink and redefine digital marketing. With ultimate objective of delivering ROI for our clients’ online businesses, we specialise in developing online brand awareness, growing online visibility through organic and paid search, optimising the user experience, and optimizing conversions. Continuously adapting, RT7Digitial understand the importance of nurturing sustainable partnerships with all stakeholders, from business owners to end consumers. Currently I head up Service Delivery and my responsibilities include: • Service Delivery Across Digital Marketing and Delivery of eCommerce Solution workstreams • Project Management • Client Relationship Management • Digital Marketing Strategy Development • eCommerce Strategy Development • User Experience Design • Conversion Optimization
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Currently
Cape Town, Western Cape, South Africa