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Justin Palte
Works at Zando
Attended M.B.A.
Lives in Cape Town, Western Cape, South Africa
67 followers|21,367 views
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Justin Palte

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But the country lags far behind developed markets in adopting e-commerce.
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Justin Palte

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Justin Palte

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Is your brand there to answer people's needs, questions, and wants? In these micro-moments, it's not just about being there. You need to be useful, too.
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Have him in circles
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Justin Palte

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This is the second billion-rand investment within two months for AIG.
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The reality is that decisions these days are made in micro-moments based on intentions, not demographics. Overly or solely relying on demographics will miss a large number of buyers.
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Invented by Tim Berners Lee, the first website went live at research lab CERN in 1990
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People
Have him in circles
67 people
Teryl Schroenn's profile photo
albertus cronje's profile photo
Ernst Kuschke's profile photo
Howard Palte's profile photo
Harshana Jayanetti's profile photo
Jonathan Palte's profile photo
Greg Meyer's profile photo
Charlotte Bermond's profile photo
Andre Van Kets's profile photo
Education
  • M.B.A.
    Henley Business School, University of Reading (UK), 2009 - 2013
    * Master of Business Administration, Henley Business School, University of Reading * 2 Class Prizes * Distinction for thesis - digital marketing / consumer behaviour topic examining the groupon business model
  • B Com (Honours) in Information Systems
    University of Cape Town (SA), 1996 - 2000
    * first class pass * 2 x Class prizes * Distinction for thesis - eCommerce topic - examining the feasibility of selling music online
Basic Information
Gender
Male
Story
Tagline
★ Digital Marketing Strategist ★ eCommerce Specialist ★
Introduction
An authority in both the Digital Marketing and eCommerce industries, with over 15 years’ experience and a number of successful online business ventures under his belt,  Justin currently heads up Marketing at Zando (www.zando.co.za).
 
He recently completed his MBA through Henley Business School at the University of Reading (UK) with a dissertation that investigated and scrutinized online consumer behavior.

He is passionate about everything digital and specializes in eCommerce and Digital Marketing strategy.

Previously Justin has been involved in building and marketing a number of Digital Marketing and  eCommerce ventures that include RT7Digital,  Shopping Junction Ventures, DealScout and doHoutbay.

Justin’s specialities include:
  ► eCommerce Strategy
  ► Digital Marketing Strategy
  ► Online Marketing
  ► User Experience Design
  ► Conversion Rate Optimisation
  ► Online Consumer Behaviour
  ► Web Development
  ► Project Management
  ► Search Engine Optimization
  ► Paid Search / Remarketing
  ► Entrepreneurship
  ► Startups
Bragging rights
Heads up the marketing team
Work
Occupation
Digital Marketing & eCommerce Strategist
Skills
eCommerce Strategy, Digital Marketing, Strategy, Project Management, Online Marketing, User Experience Design, Conversion Optimization, Search Engine Optimization, Paid Search, MBA
Employment
  • Zando
    Head of Marketing, 2016 - present
    Click to edit position descriptionZando was founded by Rocket Internet AG in 2012 and since then has grown exponentially to become South Africa’s biggest online fashion store with shareholders such as Rocket Internet, Milicom and MTN. Rocket Internet is one of the most successful Internet incubators globally responsible for starting hundreds of market leading e-commerce companies. Comparable to Zalando in Europe, Zando is South Africa’s largest online retail fashion store with a head office based in Cape Town and warehouses in Cape Town, Durban and Johannesburg. Zando is part of the Africa Internet Group (AIG) which is present in 23 African countries and is responsible for more than 70 companies in different industries such as online retail, food ordering, classifieds, real estate and online travel. With awards like best shopping process, best customer service and runner up for the best e-commerce website at the 2014 e-commerce awards, Zando has proven that its customer centric approach is the successful recipe to cater for each and every South African. With its free deliveries, free returns and various secure payment options Zando is reaching about 2.5 million South Africans every single month, making the website the biggest mall and one stop shopping destination in Southern Africa. We are result-orientated but we like working with fun people. With a brewery upstairs, a gym next door, ice-cream store and coffee bar downstairs our office is aimed at feeling like a second home for our employees.
  • RT7Digital
    Director of Digital Marketing & eCommerce, 2012 - 2016
    RT7Digital is an agency that was born from the need to rethink and redefine digital marketing. With ultimate objective of delivering ROI for our clients’ online businesses, we specialise in developing online brand awareness, growing online visibility through organic and paid search, optimising the user experience, and optimizing conversions. Continuously adapting, RT7Digitial understand the importance of nurturing sustainable partnerships with all stakeholders, from business owners to end consumers. Currently I head up Service Delivery and my responsibilities include: • Service Delivery Across Digital Marketing and Delivery of eCommerce Solution workstreams • Project Management • Client Relationship Management • Digital Marketing Strategy Development • eCommerce Strategy Development • User Experience Design • Conversion Optimization
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Currently
Cape Town, Western Cape, South Africa