The most basic use of animation is in transitions, but an app can truly delight a user when animation is used in ways beyond the obvious. A refresh icon that becomes an indeterminate loading indicator or playback controls that seamlessly change from one to the other serve dual functions: to inform the user and to imbue your app with a moment of wonder and a sense of superb craftsmanship. Users do notice such small details.
Below are some of our early explorations at such delightful details, and check out additional examples at the material design spec: http://www.google.com/design/spec/animation/delightful-details.html
Taylor Swift: "1989"
Ty Segall: "Manipulator"
Rich Gang: "Tha Tour Part 1"
Original list at http://goo.gl/2aNH0f
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