You know it amazes me at how quickly people jump on a bandwagon. For example many people in the business of social media or marketing a business/brand online need to be successful or they go out of business. OH to grab your attention if I have credentials o...
Did someone say AWARDS??
Surpassing our own expectations tickets are selling fast we are 10,000 strong and it's looking like a full house.
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Choose the 1 day/weekend/des driver or home brew competition you will then go here
Enter Brandon Skall and Jeff Hancock, two D.C. residents who sharing years of experience in both brewing and beverage distribution are uniquely equipped with incredible skill combine their knowledge and passion to found the DC Brau Brewing Company.
Check out DC Brau here http://www.dcbrau.com/index.cfm.
Oh back to the awards!
2014 2013 RateBeer Top Brewer DC Brau Brewing Company Top Brewer (DC)
2014 2013 RateBeer Best Beer DC Brau Brewing Company On the Wings of Armageddon
2014 2013 RateBeer Best Brewer's Tap Room DC Brau Brewing Company Best Tap Room (DC)
2013 Best Local Brewery (DC/MD/VA) Washington City Paper DC Brau Brewing Company
2013 Bronze Medal - Wheats, Hefeweizens, Wits AmeriCAN Fest El Hefe Speaks
2013 Silver Medal - "World Beer Championships Award" Beverage Testing Institute Ghouls Night Out
2013 Silver Medal - "World Beer Championships Award" Beverage Testing Institute Penn Quarter Porter
2013 Silver Medal - "World Beer Championships Award" Beverage Testing Institute The Rider
2012 Silver Medal - "Belgian and French-Style Ale" Great
2012 Silver Medal - "World Beer Championships Award" Beverage Testing Institute El Hefe Speaks
2012 Gold Medal - "Robust Porter" Los Angeles International Commercial Beer Competition Penn Quarter Porter
2012 Silver Medal - "American-Style Pale Ale" Los Angeles International Commercial Beer Competition The Public
2012 Second Place - "Canny" - Best Overall Design Brewer's Association Craft Brewers Conference The Corruption (can)
2012 Best Local Brewery (DC/MD/VA) Washington City Paper DC Brau Brewing Company
#craftbeer #thechive #kccobeer #dcbraubrewing #unioncraftbrewing #dc101 #craftbeerdc #beerbaconmusic #beerfestival #craftbeernation #beerlovers #frederick #brewers #homebrewcompetiton #homebrewing
Currently we manage all online marketing for several major corporations.
How we use Social Media: Since Pinterest is tends to lock in on the visual side of things ( Reddit is largely text
based), it is the perfect place to seed your graphic. Pinterest also
provides a link at the top of every pin.
If you do this right people will have to click to your website in order to see the full graphic. Once they are on your site, it is best to design the landing page around conversions and sharing.Strategic Consulting
Every niche is different. Things that go viral in one area are not
necessarily viral in another. For this reason, one on one strategic
consulting is necessary to ensure success. Social marketing companies
usually employ an array of experts, each trained in the social media
aspect of a few different industries.
MSM has social media experts
that specialize in the viral promotion of lead generation websites,
blogs, e-commerce sites, local businesses, etc. Every business is
different and when it comes to social media marketing, there is no
cookie cutter method that works every time. I have dealt with Technology, Travel, Education, Personal hygiene, Clothing, Photography you name it
Chances are, your competitors are
already doing it.We will look at those competetors see exacty what they are doing or arent doing to better prepare your own social media campaign.We will track them on Facebook, Twitter etc.
History and data tell us Facebook posts at 8PM EST on Monday have the best chance of going viral. Also posting to Reddit at 6am in the morning is optimal.
The main reason
why many most social marketing companies are unable to produce results
through social media is from their lack of planning and data.
To get started with your page, consider finding memes or pictures
that you think your audience would like. Remember about the timing of
your post. Many times a client will say hey Justin this is a great graphic I made I am going to post it.
I say WOAH WOAH bud your at work so are most of our clients lets wait until after. Post on Facebook after work ends, and a larger fraction of
your fans will see it. Also many people including myself make a great post and can't wait to get it out there. Problem is it is 1am. Just wait!
People trust brands that have a good online reputation. Often times, potential customers will visit a brands Google+ page, Facebook page or online review sites to read what customers are saying. Online reputation management focuses on a 24/7 analysis of your comments, tweets and messages.
- Making sure all negative and false reviews about your company are suppressed with positive content
- Ensuring that all your website appears first for your branded keywords
- Preventing competitors from writing false information and pursuing the takedown of any fake material in a timely manner
- Writing press releases to help fill the search results with controllable content
Although most people think Twitter and Facebook seem to carry the vast majority of the
social network power, you may be surprised to learn that for many clients Tumblr, Google+ Instagram and Pinterest can bring in 10 fold the traffic of Twitter or Fb.
List of Social Networks We Use:
Twitter - Google uses data from Tweet Shares. Make sure to establish your twitter following.
YouTube - Not only does Google own YouTube (which means they use it in rankings) but it is also a great way to get traffic and visits.
Pinterest - Pinterest links directly to your website in every pin, and it is ideal for info-graphic submission and sharing.
Tumblr – Providing that you don't mind writing unique content first, Tumblr can be quite powerful as links are contextual.
Instagram – Instagram is no longer optional, it is owned by Facebook and its social media value is immense.
Visual.ly - This is one of the first places we go to share infographics, its a solid back-link and can help viral seed visual graphics.
Reddit - They are picky about spam, make sure to pick a good subreddit and have a powerful user promote your content.
Facebook - Facebook shares directly correlate to increased conversions. Its the biggest and the best in terms of social value.
Google+ - This is google’s own social network. They directly use the “plus” data in rankings.
RebelMouse is the equivalent of an international news website bringing the opinions, perspectives and updates of the entire world into one place.
RebelMouse does all of this, but in a way that allows you to personally participate and relate to the specific content.
RebelMouse’s homepage allows you log in / sign up with Facebook, Instagram, Twitter, or Google+. Don’t worry, that’s not the first four reasons to use
RebelMouse. With four portals into the massively growing network, you can easily experience the promise they make from the very beginning.
Blogger is free with better web exposure, Complete brand control and design,
Support for data outside linear date posts (static pages, label categories)
External gadgets and JQuery support
Custom top level domain support
Content with a longer lifespan (Google+ content has a lifespan) and is indexed by non-Google search engines I'm using Google+ for my company, but also me personally.
We use Google Local Page, while I have a separate account with my name on it. The company page is then linked to our Blogger website, taking advantage of the Google+
functional link in Blogger.
This has a few advantages: combined with the Google+ Page gadget in Blogger it adds rel=publisher data, adds a social follow functionality (similar to Facebook's
Like Box), prompts for auto-sharing when you submit your post, and in Google+ allows you to interact with people as your company and not as an individual.
I share and re-share posts that my company has made on the blog, but it's also a way for me to join conversations, build up my personal Authority, and engage people that might read, share, and +1 my blog's posts.
I'm able to take advantage of Authority, AuthorRank, PublisherRank, and PageRank, as well as make a search engine friendly site that brings in visitors from far outside my circles, and brings them into my Circles.
FLICKR Flickr is good for hosting images. It's also an awesome resource for finding CC images you can use on your site.
If your Flickr account is popular, you might get quite a few people clicking the links back to your site. You should create some pins on Pinterest for surfing.
Flickr is a very popular site which can drive people to your site and also helps for Image Optimization and Social Signals to increase traffic.
Social Media SEO
Many people focus on building links to increase their rankings, forgetting about the impact of Social Media SEO. Search Engine Optimization is a natural process that has fundamental roots in Social Media.
As Google+ is greatly affecting
SEO rankings, a powerful online social presence is important for any
quality business. New social media sites such as Pinterest offer a new
take on the world of social media. Also the older ones Tumblr is paramount for SEO
On these social outlets, you share the product that you offer. Making sure that you are on top of and utilizing the latest in social media tools is the key to reaching your targeted audience. When you are on top, you drive traffic to your site and ultimately convert those visitors into lifetime clients. Social Media Optimization is not a one time process, but an ongoing campaign that constantly drives quality visitors.Next Generation SEO
Social Media promotion is the next generation of Search Engine
Optimization. When seeded
properly, we ensure that you gain natural, valuable links on both social
sites and off-site blogs. We take a 10 network approach (MINIMUM) Google+, Flickr, Blogging ,Facebook,
Twitter, Pintrest, Tumblr, Reddit, Instagram and Linkedin.
Social Media SEO is important, we have what it takes to get your business found on ALL of the major networks.Social Networking
Social networking plays a huge role in the social media platforms of
today. It is nearly impossible to properly conduct a social media seo
campaign without knowing exactly what social networking is going to
Marketing and outreach are vital for success. Unless you have a widely establishes online brand presence, the social marketing of person to person communication will help get your content spread to the sources necessary in order to generate high quality back-links.Social Media Optimization
Social media optimization and search engine optimization feed off each other without one the other dies.. We optimize on all the major social networks. Google+ Twitter, Facebook, pinterest, LinkedIn, tumblr and instagram are all key aspects to an optimized social media campaign.
When it comes to social media optimization, one thing is true You must never give up.
Justin Matthew, Social Media Manager for over 16,000 clients some individuals some corporations. Owner of MONOPOLIZE social media with 20 staff.
MY COMPANY FOR SOCIAL MEDIA MARKETING
- Master of the Social Media Universe. (current)
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