Justin Levy leads global social media for Citrix where he works on a wide range of internal and external projects, developing social media strategies and helping to scale social media across the company. A lot of time is spent designing flexible frameworks, educational programs and governance processes that are foundational building blocks that team, regional or campaign-level strategies can be built on top of.
joining Citrix, Justin was an Executive Director at New Marketing Labs,
a social media and digital communications agency. Justin worked with clients ranging from
Fortune 500 brands to small-to-medium sized businesses including: Cisco, SAS,
Sony, PepsiCo, Microsoft, The Henry Ford, Rainforest Beverages and several
While at New Marketing Labs, Justin was also Partner and
General Manager of Caminito Argentinean Steakhouse, located in
Massachusetts. Through the use of
social media marketing techniques, Justin has successfully grown his steakhouse
at least 20% in sales every month for 24 months straight. Because of this success, Justin and
Caminito have been featured in multiple business and marketing books as well as
being profiled by some of the most successful marketing blogs in the world.
Justin writes and creates media of all kind over at justinrlevy.com.
Justin is the author of the bestselling book, “Facebook
Marketing: Designing Your Next Marketing Campaign”.
Justin received a Master’s degree in Homeland Security from
the University of Connecticut as well as dual undergraduate degrees in
Sociology and Criminal Justice from the University of Hartford.