" [...] Our mobile devices play a significant role in our everyday lives. Their diverse and extensive range of capabilities offers something for just about everyone. And that’s a good thing, particularly when we look at the key features that appeal to both men and women, which aren’t always the same. [...] "
Tagged: #mobile #smartphone #tablet #nielson #female #male #social #digitaldivide #noshit
" [...] It's a real risk for the company, since it's easy to screenshot the new versions if you want to snag an unlicensed version. But according to Craig Peters, a business development exec at Getty Images, that ship sailed long ago. "Look, if you want to get a Getty image today, you can find it without a watermark very simply," he says. "The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that's what's happening… Our content was everywhere already." [...] "
Tagged: #photography #photojournalism #gettyimages #stockphotography #imagesearch #copyright #intellectualproperty
" [...] The price of the machine, though, is just part of the equation. Hosting the computer costs money, or more to the point, hosting lots of computers costs lots of money. The cloud services will be most attractive to companies that need big blocks of compute power for short sessions. If they pay by the hour and run the machines for only a short block of time, they can cut the costs dramatically. If your workload appears in short bursts, the markup isn't a problem because any machine you own will just sit there most of the day waiting, wasting cycles and driving up the air conditioning bills. [...] "
Tagged: #cloudcomputing #awscloud #googlecomputeengine #azure #ec2 #java #devops #benchmark #iaas #cloud
" [...] Fractional attribution is a key tool for analyzing campaign/lead generation performance. Simply stated, fractional attribution applies weight to all the touch points in a buyer’s journey leading up to the final action (e.g., download, contact, sales). Many marketers are familiar with "last-click" or "first-click" attribution--"last click" attribution being the most common. With buyer journeys becoming more multichannel and decision makers and influencers taking a nonlinear path to conversion, marketers must consider and apply appropriate weight to the confluence of circumstances that lead to the final action. [...] "
via http://www.cmo.com/content/cmo-com/home/articles/2014/3/6/fractional_attributi.html by
Tagged: #attribution #analytics #tracking #digitalmarketing #affiliatemarketing #affiliation #epub #performancemarketing #ecommerce #advertising #internetmarketing #leadgeneration #marketing #customerjourney #conversion #measurement #displayadvertising #cmo
" [...] "Every time you request information to make a decision, your employees manually go gather data and roll it up," says Jared Hillam, EIM Practice Director with Intricity, an IT services company that specializes in data management.
"So, every time a request for data is made, you are reworking the data gathering and roll-up logic. The unfortunate part is that the process is error prone and slow—with the business complaining that it does not get the data it asked for," Hillam says. "Having specialized in the implementation of data warehouses, we know first-hand that there is a better way. What is needed is an agile data integration platform that involves the business user throughout the process, from requirements gathering, to requirements validation, to rapidly prototyping the solution, to analysis and profiling and then to testing. IT then can do the final deployment and on-going monitoring of the environment. With the business and IT now happy, it's a win-win for all." [...] "
Tagged: #data #bigdata #analytics #tracking #technology #cio #cto #software #developers #enterprise #hadoop #datamanagement #informatica
" Over the past decade, I’ve heard both industry veterans and experts debate this topic. Most often I hear, “No, affiliate marketing doesn’t work for B2B (business-to-business).”
Those claiming affiliate marketing is a viable channel for promoting to business buyers have typically had a positive experience with an internet product or service (e.g. domain registrations or web hosting) doing well in an affiliate network.
So which is it? Yes or No?
The right answer is based on whether or not three conditions for supporting a referral partnership program exist. Successful affiliate relationships require:
via http://www.business2community.com/affiliate-marketing/b2b-affiliate-marketing-great-debate-0795185 by of
Tagged: #affiliatemarketing #affiliation #affiliateprogram #performancemarketing #digitalmarketing #b2bmarketing #ecommerce #leadgeneration #tracking #attribution #advertising #multichannel #mobile
- AffilaeCo-Founder, present
- Opreal StudioFounder, present
- Total Support
- ShellShock Systems
- Global Investments Services
Passionate about the Web and new technologies, I am continually searching to identify, develop and promote innovative strategic business opportunities, partnerships, products, and services that will bring real value and positive change to the market on a Global scale.
Having lived, worked and traveled across five major continents, I'm always open to extending my professional and personal networks with people from all parts of the World in order to create profitable new connections, opportunities and adventures for all.
If you would like to get in touch for any reason at all, do not hesitate to contact me directly (e-mail/instant message/tel) or simply add me to your network(s). I look forward to hearing from you!
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Specialties & Skills:
Start-ups and Entrepreneurship
Web and Software Development
Systems and Network Administration
Customer Acquisition, Sales and Support
Social Media Marketing
SEO, SEM and Organic Search
Blogging and Writing
Online Brand Management
Product Design and Development
SaaS (Software as a Service)
DevOps (Development and Operations)
Customer Service & Technical Support
Key Account Management
Agile Project Management