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Justin Leroy
Lives in France
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Justin Leroy

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US Digital Display Ad Spending to Surpass Search Ad Spending in 2016

Spurred by growth in video and native ad formats, advertisers will spend more on display advertising than search this year.

[...]

via http://www.emarketer.com/Article/US-Digital-Display-Ad-Spending-Surpass-Search-Ad-Spending-2016/1013442

Tagged: #rtb #display #digital #advertising #publicité #programmatique #programmatic
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Justin Leroy

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+Ve Interactive sera présent en force au salon E-Commerce Paris 2015 la semaine prochaine. N'hésitez pas à prendre RDV ou tout simplement passer au Stand Q045 pour discuter et découvrir nos data-driven solutions d'acquisition, de retargeting et de conversion de trafic. Inscrivez-vous:  http://badge.ecommerceparis.com/

Hope to see you there! :) #ecommerce #france #publicité #programmatique #marketing #digital #ECP15 #branding #display #prospecting #retargeting #datadriven  
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The Sunday Times Hiscox Tech Track 100 league table ranks Britain's 100 private tech (TMT) companies with the fastest-growing sales over the latest three years.

+Ve Interactive nets #1 spot ! Big up!  :)

via http://www.fasttrack.co.uk/fasttrack/leagues/tech100leaguetable.asp?siteID=3&searchName=&yr=2015&sort=num&area1=99

http://www.fasttrack.co.uk/fasttrack/leagues/tech100programme.html

#ecommerce #adtech #martech #digitalmarketing #webmarketing #display #advertising #retargeting
The Sunday Times Hiscox Tech Track 100 league table ranks Britain's 100 private tech (TMT) companies with the fastest-growing sales over the latest three years. To view the latest league table select 'League table' in the left hand menu. Tech Track 100 is compiled by Fast Track and published in ...
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Contributing to an Open Source Big Data Revolution

" [...] While a challenge to keep up, this rapid expansion means the immense volume of potential data we can use grows also. The 10,000(approx.) +Ve Interactive clients at present represents billions of pages and customer actions each day that can be analysed. Huge numbers. The sort that easily places this big data project in among the top 50 in the world. And with this broad scope of tech at our fingertips, it makes it impossible to stand still and the ideal place for constant learning. [...] "

via http://www.veinteractive.com/blog/20150507/big-data-revolution 

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Tagged:  #bigdata #datascience #datadriven #digitalmarketing #adtech #martech #businessintelligence #opensource #machinelearning #ecommerce #mcommerce #paris #london  
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New Agency Business Models...

" BBC Presenter Evan Davis interviews Sir Martin Sorrell of WPP on how the industry needs to continue to ADAPT for better commercial creativity.... "

via https://www.youtube.com/watch?v=QpGfW0dsu44

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Tagged: #gdp #adtech #martech #financial #marketing #advertising #agency #entrepreneur #engineering #banking #governance #politics #business #corporate #governance #procurement #branding #longterm #strategy #advertising #communication #alliances  
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Post-view VS post-clic : en finir avec les idées reçues !

" A ses débuts, le post-view a subi les foudres des annonceurs pour deux raisons majeures. D’une part, la fenêtre de tracking était fixée à 30 jours, quel que soit le produit ! Une bien longue période quand on sait que ce cookie écrasait celui de tous les autres leviers webmarketing. D’autre part, il n’existait aucun moyen de savoir si les publicités étaient réellement vues par les internautes. En effet, celles situées « below the fold », soit tout en fin de page, pouvaient facilement passer inaperçues et pour autant se voir attribuer une vente. "

via http://www.veinteractive.com/fr/blog/20150223/post-view-vs-post-clic-en-finir-avec-les-idees-recues


Tagged: #French #France #Display #advertising #ecommerce #mcommerce  
#publicité #agences #annonceurs #goog #google #criteo #postview  
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2 896 millions d’euros. C’est le chiffre d’affaires généré par la publicité digitale en France en 2014, soit 4% de plus qu’en 2013. Un chiffre impressionnant qui place le digital à la seconde place des médias les plus prisés, passant ainsi devant la presse pour la première fois !
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Justin Leroy

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99% of Consumers Do Not Trust Advertisers with Their Data

"Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year.

This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom. "

via https://econsultancy.com/blog/67353-consumers-becoming-more-relaxed-about-their-data-report/?utm_source=Econsultancy&utm_medium=email&utm_campaign=6597236_2062-daily-pulse-uk-2015-12-21&dm_i=LQI,3XEGK,KB3JL9,E5S5F,1

Tagged: #displayadvertising #bigdata #tracking #publicité #digital

Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year.
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If you're in Cologne for +dmexco next week don't hesitate to get in touch in advance for a meeting with +Ve Interactive or swing by stand F-030.

+Ve Interactive sera présent à Cologne au dmexco - Digital Marketing Exposition & Conference le 16 et 17 Septembre. N'hésitez pas à rentrer en contact si vous voulez prendre RDV en avance ou venez nous rencontrer sur place (stand F-030).

via https://service.dmexco.de/km_vis-cgi/km_vis/vis/custom/ext2/show_exhibitor_data.cgi?ticket=k4008938363726&selected_by=Name%3A%20ve%20interactive%0A&exh_id=821

#displayadvertising #digitalmarketing #publicité #display #retargeting #datadriven #webmarketing #ecommerce  
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Stage Affiliate Manager at +Ve Interactive 

Si vous avez une bonne compréhension du e-commerce et du monde du digital et êtes à la recherche d'un stage avec l'optique d'embauche ou connaissez quelqu'un, n'hésitez pas a faire circuler.

" Au sein de la Strategic Alliances Team, vous serez amené à gérer avec grande autonomie plusieurs missions :

• Répondre de façon proactive aux demandes commerciales entrantes des différents partenaires d’affiliation
• Assurer la mise en ligne des campagnes : gérer les intégrations de tags auprès des partenaire et assurer le suivi jusqu’à la mise en ligne des campagnes (allers-retours entre nos départements intégration, technique, design et le client) avec efficacité.
• Acquérir une connaissance détaillée et pratique du monde du digital.
• Développer, maintenir et renforcer les relations avec le portefeuille de partenaires. "

Lien direct: http://www.veinteractive.com/sites/default/files/files/Offre%20de%20Stage%20-%20Ve%20Interactive%20-%20Affiliate%20Manager.pdf

#ecommerce #affiliation #affiliatemarketing #frenchtech #emploi #france #paris #webmarketing #affiliate   #publicité
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World's largest media owner $GOOG 136% larger than Disney & bigger than No.2 $DIS + No.3 Comcast combined

" Facebook is the fastest-growing media owner in ZenithOptimedia’s global top 30 "

" Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor widening significantly over the past year. According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Google is now 136% bigger than the second-largest media owner (Disney), up from 115% a year earlier. It is also bigger than the second-largest and third-largest (Comcast) combined. [...]

Google has benefited from the rising sales of smartphones and tablets, making its central search function available to consumers on the move – especially useful for shoppers looking for price comparison – and allowed consumers to view content at times and places most convenient for them. This has created new opportunities to target them with display ads, another important component of Google’s business. [...] "

Top 30 Global Media Owners 2015

1) Google
2) Disney
3) Comcast
4) 21st Century Fox
5) CBS Corp
6) Bertelsmann
7) Viacom
8) Time Warner
9) News Corp
10) Facebook
11) Advance Publications
12) iHeartMedia
13) Discovery
14) Baidu
15) Gannett
16) Asahi Shimbun Company
17) Grupo Globo
18) Yahoo!
19) Fuji Media Holdings
20) CCTV
21) Microsoft
22) Hearst Corporation
23) JC Decaux
24) Yomiuri Shimbun Holdings
25) Media Set
26) Axel Springer
27) ITV plc
28) ProSiebenSat.1
29) NTV
30) Sanoma

via http://www.zenithoptimedia.com/google-strengthens-position-worlds-largest-media-owner/

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Tagged:  #digitalmarketing #media #newmedia #displayad #branding #displayadvertising #digitaladvertising #ecommerce #mcommerce #publicité #digital #broadcast #advertising #
Facebook is the fastest-growing media owner in ZenithOptimedia’s global top 30 Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor widening significantly over the past year. According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Google is now 136% bigger than the second-largest …
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French Publishers & the Programmatic Challenge

" The early emergence of publisher co-ops in France underlines the appetite for programmatic display advertising in the market; although issues around audience fragmentation and the treatment of consumers’ personal data cloud the way ahead.

[...] This desire has been spurred by the emergence of the country’s two publisher co-ops, Audience Square and La Place Media, which initially let publishers sell unsold inventory via a central hub for advertisers to find added value.  [...]

Ironically, the online advertising industry has been way behind other industry verticals when it comes to adopting disruptive models and automated technology; just look at Uber in transport, or Airbnb in accommodation. [...]

[...] the adoption of this technology has helped French publishers monetise traffic from across the Francophone world, according to Jardes. This is an example of how premium publishers in smaller countries (i.e. those that don’t have a population of hundreds of millions) can achieve the scale necessary to compete against web-based media owners, such as Facebook and Google. [...]

“Many advertisers you speak to here want to build their own DMP [data management platform], or outsource it to a third party. In one of the meetings recently, the IAB discussed a study that revealed that 50% of advertisers want to invest more in programmatic [and ad tech in general], but 65% said they don’t have a strategy to do so.” [...]

via https://www.exchangewire.com/blog/2015/04/22/french-publishers-the-programmatic-challenge/

Tagged:  #dmp #digitalmarketing #publicité #adtech #martech #attribution #deduplication #bigdata #datadriven #cookies #tracking #crossdevice #france #startup #digital #ecommerce #mcommerce  
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Work
Occupation
Entrepreneur, E-commerce & Marketing Technologist, Business Dev, CTO, Developer - [ Add me on LinkedIn for full details ]
Skills
Business Development; Digital Marketing; E-commerce; Start-ups & Entrepreneurship; Web & Software Development; Systems & Network Administration; Customer Acquisition, Sales & Support; Competitive Intelligence; Business Data; Strategic Partnerships & Negotiations; Internet Advertising; Performance Marketing; Programmatic marketing; Affiliate Marketing; Email Marketing; Social Media Marketing; SEO, SEM & Organic Search; Information Security; Advertising Technology; Web Analytics, Reporting & Measurement; Lead Generation; Conversion Optimization; Research; Blogging & Writing; Translation; Content Marketing & Curation; Brand Development; Community Management; Online Brand Management; Product Design & Development; SaaS (Software as a Service) (B2B/B2C); DevOps (Development & Operations); Customer Service & Technical Support; Key Account Management; Agile Project (Scrum/XP/Kanban) & Team Management; Technology Leadership
Basic Information
Gender
Male
Other names
The Realist
Story
Tagline
Communication is Key ™
Introduction
International entrepreneur & self-starter with a university engineering background in computer science & business management & over a decade of professional experience, technical & business development, in the IT, Internet & Digital Marketing sectors.

Passionate about the Web & new technologies, I am continually searching to identify, develop & promote innovative strategic business opportunities, partnerships, products, & services that will bring real value & positive change to the market on a Global scale.

Having lived, worked & travelled across five major continents, I'm always open to extending my professional & personal networks with people from all parts of the World in order to create profitable new connections, opportunities & adventures for all.

Contact me directly or add me to your network.

‣ Email: leroyjustin@gmail.com
‣ VeMail: justin.leroy@veinteractive.com
‣ Tel: +33184790118
‣ Skype: justin_x1
‣ Twitter: https://twitter.com/leroyjustin
‣ Google: https://google.com/+JustinLeroy
‣ Facebook:  https://facebook.com/leroyjustin

★ Specialities & Skills:
Business Development
Digital Marketing
E-commerce
Start-ups & Entrepreneurship
Web & Software Development
Systems & Network Administration
Customer Acquisition, Sales & Support
Competitive Intelligence
Business Data
Strategic Partnerships & Negotiations
Internet Advertising
Performance Marketing
Programmatic & RTB
Affiliate Marketing
Email Marketing
Social Media Marketing
Serious Games / Gamification
SEO, SEM & Organic Search
Information Security
Advertising Technology
Web Analytics, Reporting & Measurement
Lead Generation
Conversion Optimization
Research
Blogging & Writing
Translation
Content Marketing & Curation
Brand Development
Community Management
Brand Management
Product Design & Development
SaaS (Software as a Service) (B2B/B2C)
DevOps (Development & Operations)
Customer Service & Technical Support
Key Account Management
Agile Project (Scrum/XP/Kanban) & Team Management
Technology Leadership
Bragging rights
Didn't your mother ever teach you not to brag? :)
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
France
Previously
Paris, FR - Montreal, CA - Hong Kong, CN - Kuala Lumpur, MY - Ho Chi Minh, VN - Vancouver, CA - Toronto, CA - Nantes, FR - Eindhoven, NL - Amsterdam, NL - Maastricht, NL