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Justin Leroy
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Justin Leroy

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" [...] So Ford invited consumers to a New Years’ sales event at five dealerships in Denmark last winter, where an event team collected emails to input into the brand’s CRM record.

GroupM used the marketing platform Kitewheel to sync cookie data at the ad server level with Ford Denmark’s email list using an ID-matching tool called Live Audiences.

GroupM then used Kitewheel to create a handful of custom landing pages and Facebook ads with creative based on each consumer’s interests. [...]

“At this point, we don’t have pixel tracking all the way down to the dealer’s sales system yet, and that’s the KPI we really care about,” he said. “That integration [with Kitewheel and Ford’s CRM] will let us act even more on CRM data. [...] "

via https://adexchanger.com/advertiser/ford-denmark-connects-dealer-visits-digital-kpis/

#adtech #martech #digitalmarketing #publicité #programmatique #programmatic #display
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Justin Leroy

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" [...] Worldwide, brands will blow $99.3 billion on mobile advertising next year -- beating out the $97.4 billion they will drop on desktop ads -- according to Zenith’s new Advertising Expenditure Forecast. [...]

After 95% growth last year, Zenith now expects to see growth of 46% this year, followed by 29% growth in both 2017 and 2018.

By 2018, therefore, mobile will make up 58% of the total ad market. [...]

“Banner ads are much less effective on mobile devices than on desktops,” Zenith notes in its new report. “Consumers find them more intrusive, and are more likely to click on them by accident than by design.”

As such, online video and social media will be the sole sources of growth for display advertising over the next three years. [...] "

More info via http://www.zenithoptimedia.com/mobile-internet-advertising-overtake-desktop-2017/

#mobile #displayadvertising #adtech #adspend #mcommerce #adops


Mobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to Zenith’s new Advertising Expenditure Forecasts, published today, advertisers across the world will spend US$99.3bn on mobile internet advertising in 2017, compared to US$97.4bn on desktop internet advertising. In December we predicted that mobile …
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Justin Leroy

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" If publishers allow programmatic to compete with direct-sold impressions within their ad server, they needn’t bother with header bidding.

French ecommerce site Rue du Commerce saw a sizable boost in yield when it did just that. [...]

In order to improve the yield it gets from programmatic, it implemented a feature called holistic yield management in its ad server, Smart Ad Server’s SmartRTB+, that allows programmatic impressions to compete with direct-sold ones. Smart Ad Server scores a direct-sold campaign based on the likelihood that it will deliver. That score will determine if the programmatic impression can beat the direct-sold one. [...] "

via http://adexchanger.com/publishers/rue-du-commerce-lets-direct-programmatic-compete

#adtech #adops #martech #publishers #ecommerce

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Justin Leroy

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" Ad tech has been historically priced as a percentage of media, or a CPM model. This made sense for brands and agencies because they got used to purchasing ads based on awareness from TV, radio and print. But with ad fraud running wild and bot traffic wasting the industry billions of dollars, ad tech has to move from media-based pricing models to a performance-based or flat-fee model. [...]

Return on ad spend “is the purest marketing metric: Most click-focused vendors price on CPC that is not necessarily linked to actual revenue — people click on an ad, but never buy,” said Dan Rosenberg, svp of MediaMath. “Meanwhile, CPC is easy to fake. Bots can simulate clicks, but they can’t simulate actual cash payments.”

In mobile, the cost-per-action business model, where the advertiser pays the publisher for desired action, can work well, according to Amanda Mehtala, head of marketing and communications at mobile ad tech company BidMotion. CPA metrics could be cost per first ride for a taxi-hailing app, cost per booking for travel apps or revenue-share model for an e-commerce site. [...] "

via http://digiday.com/platforms/ad-tech-consolidates-new-business-models-rise-surface/

#adtech #martech #digitalmarketing #saas #businessmodel 
The existing media arbitrage approach is broken.
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Justin Leroy

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" [...] As a quick tip, when a potential solution provider is talking about error rates—listen closely, for not all errors are created equal. For example “False Positive”—associating a device to the incorrect entity (consumer or household) is far worse than “False Negative” – creating a new entity for a device that should have been associated to an existing entity. Simply stated, if you assign my device to a 65-year-old woman living across the country, it significantly pollutes any data/model tied to that group as opposed to creating a new “consumer” for my device. [...]

The first rule of probabilistic data accuracy in our realm is that it comes down to three points: occurrence, concurrence and persistence. All of the critical questions you pose to your solution provider will relate to these points. [...] "

via http://www.modernmarketingxchange.com/news/raising-bar-data-accuracy-quality/

#crossdevice #tracking #adtech #martech #datadriven #adops
As cross-device and the martech stack that services it continue to evolve, better approaches to data signals and graphing algorithms are emerging. Because more sophisticated approaches are becoming a reality—the bar is higher. Unfortunately, not everyone is aiming for a standard of excellence. There’s still a lot of inaccuracy that goes unchecked, as many solution providers deliver [&hellip
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Justin Leroy

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" [...] Content discovery platform Taboola on Wednesday announced a native advertising real-time bidding (RTB) integration with AppNexus that will enable the ad-tech firm’s clients to buy premium placements programmatically at scale.

The move comes at an interesting time, as Facebook late last month announced it was shuttering Facebook Exchange (FBX). Facebook is considered the largest platform for native RTB. Taboola’s announcement will enable demand-side platform (DSP) and RTB buyers to achieve the kind of scale Facebook offers for native, programmatically. The move is positioned as an alternative for buyers to purchase native inventory at scale outside of Facebook. [...] "

via http://www.mediapost.com/publications/article/278093/taboola-partners-with-appnexus-to-integrate-real-t.html

#programmatic #nativeads #displayads #adtech #martech #adops
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Justin Leroy

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" [...] marketers still need to err on the side of caution when buying and using data. It is important to know the red flags to look out for so you can identify them when they inevitably appear. [...]

The Value Of Third-Party Data Is Out Of Whack

Cross-Device Data Is Directionally Correct

Email Is Valuable

More Targeting Is Not Always Better Targeting

First-Party Data Is King, But You Can't Win With That Alone [...] "

via http://www.cmo.com/opinion/articles/2016/4/13/five-things-you-dont-know-about-databut-should.html

#bigdata #adtech #targeting #tracking #martech #adops #datadriven #advertising
Marketers need to err on the side of caution when buying and using data. It is important to know the red flags to look out for so you can identify them when they inevitably appear.
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Justin Leroy

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" [...] The offerings will help improve addressable coverage across direct-match partners in media channels that include mobile, display, email, and TV.

Using Neustar’s data onboarding product, Omnichannel Onboarding, advertisers now have the ability to move beyond onboarding of Customer Relationship Management (CRM) audiences to also onboard audience segments derived from transactions, such as point-of-sale data, credit card purchases, and more. [...]

The new service will be a two-pronged approach to building an addressable cookie and mobile identity pool by pursuing both paid relationships and proprietary co-op data. [...] "

via http://www.mediapost.com/publications/article/279301/experian-and-neustar-partner-on-data-onboarding-ac.html

#datamanagement #targeting #adtech #martech #adops
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Justin Leroy

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" [...] Google is going to start storing Chrome and Google app browsing history alongside an individual’s Google account information, which catalogs what you watch on YouTube and what you search for. [...]

While many industry insiders look at Facebook with its impressive mobile revenue stream and its Atlas ad server as the de facto cross-device giant, Rob Griffin – chief innovation officer at the boutique digital agency Almighty – thinks Google could make a bigger play.

“Google has way bigger potential for being a cross-device solution than what Facebook has,” said Griffin, a former senior exec at French holding company Havas. “So much of Facebook usage is mobile-only. But Google can look at all the things they have and if they combine them, they are by default cross-device.” "

via http://adexchanger.com/online-advertising/google-mixes-browsing-history-account-information-potentially-cross-device-play/

#crossdevice #targeting #tracking #adtech #cookies #mobile
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Justin Leroy

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" LinkedIn is making its display ads more available to advertisers. The Microsoft-owned professional social network announced today that it has launched programmatic buying to let brands make real-time bids on display ads within their own demand-side platforms (DSPs) or third-party ad networks that are used to manage ads for other media properties. [...]

Supporting a “majority” of DSPs and even agency trading desks (ATDs), LinkedIn is increasing access to its display ad offering so that brands no longer need to fill out extensive paperwork and insertion orders just to advertise on the site — now all they need to do is enter in some simple information and creative. [...] "

More info via https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2016/linkedin-launches-programmatic-buying

https://business.linkedin.com/marketing-solutions/display-advertising/programmatic-ads

#programmatic #programmatique #display #advertising #publicité #adtech #martech #datadriven
We're excited to announce the launch of programmatic buying as a way to access LinkedIn Display Ads. Our goal with programmatic buying is to give our customers more flexibility in how they work with us, and expand the ways we can partner to meet their marketing goals. Here's how it works.
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Justin Leroy

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" [...] So the more a mobile device is central to your life, the more likely you are to make purchases on it. Sounds very logical.

There are two major email marketing points here. Let's not forget that the majority of marketing emails are now received and interacted with on a mobile device and so, to an extent, the conversion process could well be initiated from an email. Even if it isn't, there is a hugely significant statistic that email marketers need to remember and have ready next time they are fighting their channel's corner. More than one in three (37%) mcommerce purchases involve cross-channel research and browsing before they result in a conversion. [...] "

via http://www.mediapost.com/publications/article/278497/

#crossdevice #tracking #mcommerce #ecommerce #adtech #martech #attribution #targeting
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Justin Leroy

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" [...] “France is making a huge investment in taking its tech to the world,” said Ian Curd, market development director of Europe, the Middle East and Africa for data-management platform Lotame. “It’s angling to be a larger player in the big yet still emerging fin-tech space.” [...]

France dominated the rankings in Deloitte’s Technology Fast 500 report for the sixth consecutive year with 86 companies represented. Meanwhile, it is the third-largest online ad market in Europe, according to IAB Europe. [...]

The French school system puts a heavy emphasis from an early age on analytical skills and math, both crucial for a data-driven industry. [...]

As the ad tech scene in Paris becomes more dynamic, S4M’s Joseph thinks that French companies should learn from their less-risk-averse American counterparts. “In France, people often take time to eliminate problems and then start dreaming big,” he said.“But Americans often jump onto an opportunity immediately. Dreaming big is a huge motivator and a great element in the U.S. business culture.”

via http://digiday.com/platforms/zut-alors-paris-becoming-newest-ad-tech-hotbed/

#adtech #martech #publicité #advertising #marketing #paris #startups
Paris is not only all about wines, cheeses and museums. Now it's about ad tech, too. O, là là.
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Work
Occupation
Entrepreneur, E-commerce & Marketing Technologist, Business Dev, CTO, Developer - [ Add me on LinkedIn for full details ]
Skills
Business Development; Digital Marketing; E-commerce; Start-ups & Entrepreneurship; Web & Software Development; Systems & Network Administration; Customer Acquisition, Sales & Support; Competitive Intelligence; Business Data; Strategic Partnerships & Negotiations; Internet Advertising; Performance Marketing; Programmatic marketing; Affiliate Marketing; Email Marketing; Social Media Marketing; SEO, SEM & Organic Search; Information Security; Advertising Technology; Web Analytics, Reporting & Measurement; Lead Generation; Conversion Optimization; Research; Blogging & Writing; Translation; Content Marketing & Curation; Brand Development; Community Management; Online Brand Management; Product Design & Development; SaaS (Software as a Service) (B2B/B2C); DevOps (Development & Operations); Customer Service & Technical Support; Key Account Management; Agile Project (Scrum/XP/Kanban) & Team Management; Technology Leadership
Basic Information
Gender
Male
Other names
The Realist
Story
Tagline
E-commerce AdTech MarTech AdOps Technologist, Developer, Entrepreneur
Introduction
International entrepreneur & self-starter with a university engineering background in computer science & business management & over a decade of professional experience, technical & business development, in the IT, Internet & Digital Marketing sectors.

Passionate about the Web & new technologies, I am continually searching to identify, develop & promote innovative strategic business opportunities, partnerships, products, & services that will bring real value & positive change to the market on a Global scale.

Having lived, worked & travelled across five major continents, I'm always open to extending my professional & personal networks with people from all parts of the World in order to create profitable new connections, opportunities & adventures for all.

Contact me directly or add me to your network.

‣ Email: leroyjustin@gmail.com
‣ VeMail: justin.leroy@veinteractive.com
‣ Tel: +33184790118
‣ Skype: justin_x1
‣ Twitter: https://twitter.com/leroyjustin
‣ Google: https://google.com/+JustinLeroy
‣ Facebook:  https://facebook.com/leroyjustin

★ Specialities & Skills:
Business Development
Digital Marketing
E-commerce
Start-ups & Entrepreneurship
Web & Software Development
Systems & Network Administration
Customer Acquisition, Sales & Support
Competitive Intelligence
Business Data
Strategic Partnerships & Negotiations
Internet Advertising
Performance Marketing
Programmatic & RTB
Affiliate Marketing
Email Marketing
Social Media Marketing
Serious Games / Gamification
SEO, SEM & Organic Search
Information Security
Advertising Technology
Web Analytics, Reporting & Measurement
Lead Generation
Conversion Optimization
Research
Blogging & Writing
Translation
Content Marketing & Curation
Brand Development
Community Management
Brand Management
Product Design & Development
SaaS (Software as a Service) (B2B/B2C)
DevOps (Development & Operations)
Customer Service & Technical Support
Key Account Management
Agile Project (Scrum/XP/Kanban) & Team Management
Technology Leadership
Bragging rights
Didn't your mother ever teach you not to brag? :)
Places
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Currently
France
Previously
Paris, FR - Montreal, CA - Hong Kong, CN - Kuala Lumpur, MY - Ho Chi Minh, VN - Vancouver, CA - Toronto, CA - Nantes, FR - Eindhoven, NL - Amsterdam, NL - Maastricht, NL