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Justin Leroy
Lives in France
1,066 followers|252,899 views
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Post-view VS post-clic : en finir avec les idées reçues !

" A ses débuts, le post-view a subi les foudres des annonceurs pour deux raisons majeures. D’une part, la fenêtre de tracking était fixée à 30 jours, quel que soit le produit ! Une bien longue période quand on sait que ce cookie écrasait celui de tous les autres leviers webmarketing. D’autre part, il n’existait aucun moyen de savoir si les publicités étaient réellement vues par les internautes. En effet, celles situées « below the fold », soit tout en fin de page, pouvaient facilement passer inaperçues et pour autant se voir attribuer une vente. "

via http://www.veinteractive.com/fr/blog/20150223/post-view-vs-post-clic-en-finir-avec-les-idees-recues


Tagged: #French #France #Display #advertising #ecommerce #mcommerce  
#publicité #agences #annonceurs #goog #google #criteo #postview  
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2 896 millions d’euros. C’est le chiffre d’affaires généré par la publicité digitale en France en 2014, soit 4% de plus qu’en 2013. Un chiffre impressionnant qui place le digital à la seconde place des médias les plus prisés, passant ainsi devant la presse pour la première fois !
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After GDM, Ve acquires French data visualisation software startup qunb

" E-commerce conversion company +Ve Interactive has acquired Paris, France-based data visualisation startup +qunb in what it calls a “multi-million pound cash and shares deal” to bolster its big data analytics offering.

The deal follows UK-founded Ve’s recent acquisition of British adtech company +GDM digital for $12 million.

Ve has an office in Paris, where’s qunb’s ten staff will soon be working from, while the qunb brand will ultimately be rolled into a new service called ‘VeInsights’ headed by the French startup’s co-founder and CEO Cyrille Vincey. [...]

" Ve, in case you never heard about the company, has essentially created a platform with a series of apps to help e-commerce companies maximise revenue. The apps kick in along the customer’s ‘e-commerce journey’ to acquire, engage and convert users by reducing bounce rates and minimising website abandonment. [...]

Ve claims it currently monitors and analyses 33 percent of the global e-commerce market, and aims to combine this information qunb’s visualisation and monitoring expertise. The British company will also produce benchmark reports on the e-commerce markets in individual countries. "


via http://tech.eu/news/ve-acquires-french-data-visualisation-qunb/

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Tagged:  #bigdata #analytics #veinsights #ecommerce #mcommerce #digitalmarketing #performancemarketing #websiteperformance #london #paris #startups #france #adtech #martech #retargeting #displayadvertising #conversionoptimization #bouncerate #conversion  
Ve has bought French data visualisation software startup qunb in a “multi-million pound cash and shares deal” to bolster its big data analytics offering.
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Marketing & Advertising technology merging

"The UK-founded +Ve Interactive – and self-styled “ecommerce conversion company” – can justifiably be defined as a martech firm, and with the purchase of performance-based real-time bidding (RTB) specialist +GDM digital is expanding its portfolio of services, bringing its client-base to over 6,000 businesses. [...]"

“Innovation in marketing technology is outpacing most companies’ — and, frankly, most agencies’ — ability to absorb it. The future belongs to those who can develop the next generation of organisational and human capital fastest to harness these new capabilities. [...]

" [...] To sum these trends up: Martech is encroaching upon ad tech; Publishers are more-or-less forced to embrace ad tech in the face of declining revenue;  And blind retargeting of users simply won’t cut it any more, especially as online audiences leave their desktops in favour of wireless devices. "

via http://www.exchangewire.com/blog/2014/11/20/2014-the-year-of-consolidation-in-ad-tech-and-what-it-means-for-the-industry/

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Tagged:  #adtech #martech #digitalmarketing #digitaladvertising #analytics #bigdata #datascience #realtimemarketing #rtb #bidding #programmatic #displayadvertising #performancemarketing #affiliatemarketing #affiliation   #retargeting #remarketing #conversionoptimization #bouncerate #ecommerce #mcommerce #tracking #intenttobuy   #publicité #postview #viewability #viewabove #economy #jobs  
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Le rendez-vous international du retail : Un salon qui apporte les solutions concrètes pour le commerce d’aujourd’hui et un congrès prospectif qui aborde la vision du commerce de demain.
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OS X Yosemite every bit as slow a #download as it looks... 5.16 GB... damn this is gonna take a while... :-/ #sunday #someday
  #apple  
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Jacob Lane - Faelo's profile photoJustin Leroy's profile photo
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+Jacob Lane - Faelo revival man ;)
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+Ve Interactive acquires +GDM digital 

" GDM Digital, which lets companies trade digital adverts online, has been snapped up by Farringdon-based Ve Interactive, which provides tools for e-commerce businesses to boost sales rates. [...]

Forty-two-strong GDM was founded in 2008 but only began trading in 2009. It works with companies including Microsoft, Lufthansa, IBM, Virgin Active and Audi. [...] "

via http://www.standard.co.uk/business/business-news/gdm-digitals-7-million-sale-puts-founders-quids-in-9868429.html

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Tagged: #digitalmarketing #adtech   #martech   #startups   #entrepreneur   #displayadvertising   #retargeting   #remarketing   #ecommerce   #mcommerce   #mediabuying   #london   #paris  
The founders of a Farringdon media buying agency are today set for a major windfall after selling the business to a neighbouring company for £7 million.
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Comment bien doser ses efforts de retargeting & remarketing

Le 27 Novembre 2014 de 11h00 à 11h30 CET (Paris) +Ve Interactive vous présentera un Webinar sur les meilleures pratiques pour améliorer l’efficacité de votre stratégie de réengagement et augmenter votre taux de conversion.

Inscrivez vous via http://www.webikeo.fr/webinar/reengager-sans-harceler-bien-doser-ses-efforts-remarketing/

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Tagged:  #retargeting #remarketing #displayads #displayadvertising #affiliation #performancemarketing #affiliatemarketing   #ecommerce #mcommerce #attribution #deduplication #cpa #cpl #cpm #cpc #france #tauxderebond #adtech  
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Stunning memories & footage of +Ve Interactive Global Conference 2014 #companyculture What it's all about! 8-) via https://vimeo.com/109465577 #tokyo #japan #vegc2014 #multinational   #technology #startups #entrepreneur  
#innovation  
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Digestion, Mobilisation & Transport of Fats - Vid Overview

Food 4 thought... Quite literally... Enjoy! At least you can thank me you went 2 bed slightly more informed 2night than last night! ;) #sundayfunday  

PART 1 via Digestion, Mobilization, and Transport of Fats - Part I

PART 2 via Digestion, Mobilization, and Transport of Fats - Part II

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Tagged:  #fat #metabolism #nutrition #fitness   #science #medicine #obesity #cuisine #food #chemistry #biology   #insulin #sugar #muscle #bodybuilding #adipose #chylomicron #liver #glucose #glycogen #fattyacids #protein #cholesterol #hormones #bloodsugar #enzymes  
#lymphoma  
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People
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Work
Occupation
Entrepreneur, E-commerce & Marketing Technologist, Business Dev, CTO, Developer - [ Add me on LinkedIn for full details ]
Skills
Business Development; Digital Marketing; E-commerce; Start-ups & Entrepreneurship; Web & Software Development; Systems & Network Administration; Customer Acquisition, Sales & Support; Competitive Intelligence; Business Data; Strategic Partnerships & Negotiations; Internet Advertising; Performance Marketing; Programmatic marketing; Affiliate Marketing; Email Marketing; Social Media Marketing; SEO, SEM & Organic Search; Information Security; Advertising Technology; Web Analytics, Reporting & Measurement; Lead Generation; Conversion Optimization; Research; Blogging & Writing; Translation; Content Marketing & Curation; Brand Development; Community Management; Online Brand Management; Product Design & Development; SaaS (Software as a Service) (B2B/B2C); DevOps (Development & Operations); Customer Service & Technical Support; Key Account Management; Agile Project (Scrum/XP/Kanban) & Team Management; Technology Leadership
Basic Information
Gender
Male
Other names
The Realist
Story
Tagline
Communication is Key ™
Introduction
International entrepreneur & self-starter with a university engineering background in computer science and business management & over a decade of professional experience, technical & business development, in the IT, Internet & Digital Marketing sectors.

Passionate about the Web & new technologies, I am continually searching to identify, develop and promote innovative strategic business opportunities, partnerships, products, and services that will bring real value and positive change to the market on a Global scale.

Having lived, worked and travelled across five major continents, I'm always open to extending my professional and personal networks with people from all parts of the World in order to create profitable new connections, opportunities and adventures for all.

Contact me directly or add me to your network.

‣ Email: leroyjustin@gmail.com
‣ Vemail: justin.leroy@veinteractive.com
‣ Skype: justin_x1
‣ Twitter: https://twitter.com/leroyjustin
‣ Google: https://google.com/+JustinLeroy
‣ Facebook:  https://facebook.com/leroyjustin

★ Specialities & Skills:
Business Development
Digital Marketing
E-commerce
Start-ups & Entrepreneurship
Web & Software Development
Systems & Network Administration
Customer Acquisition, Sales & Support
Competitive Intelligence
Business Data
Strategic Partnerships & Negotiations
Internet Advertising
Performance Marketing
Programmatic marketing
Affiliate Marketing
Email Marketing
Social Media Marketing
Serious Games / Gamification
SEO, SEM & Organic Search
Information Security
Advertising Technology
Web Analytics, Reporting & Measurement
Lead Generation
Conversion Optimization
Research
Blogging & Writing
Translation
Content Marketing & Curation
Brand Development
Community Management
Brand Management
Product Design & Development
SaaS (Software as a Service) (B2B/B2C)
DevOps (Development & Operations)
Customer Service & Technical Support
Key Account Management
Agile Project (Scrum/XP/Kanban) & Team Management
Technology Leadership
Bragging rights
Didn't your mother ever teach you not to brag?
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
France
Previously
Paris, FR - Montreal, CA - Hong Kong, CN - Kuala Lumpur, MY - Ho Chi Minh, VN - Vancouver, CA - Toronto, CA - Nantes, FR - Eindhoven, NL - Amsterdam, NL - Maastricht, NL