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Justin Heidenreich
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The market for such “hobby games” is booming. ICv2, a consulting firm, reckons it is worth $880m a year in America and Canada alone. “We’ve seen double-digit annual growth for the past half-decade,” says Milton Griepp, ICv2’s boss. 
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Great review of the Latice board game, from Anthony Karcz at GeekDad.com.

"Latice is a game that does a fantastic job of bridging young or casual gamers with older, more experienced players. I can count on one hand the number of games that my 13-year-old, my 8-year-old, and I can play together. Latice is a thankful addition to that rarefied group."
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What the critics are saying about LATICE:

“This is a solid game: I highly recommend it.”....“Someone that might not always lean toward casual games, but have casual gamers in their life, this is something they can definitely play with those people.” — All Us Geeks

“This game looks really cool! It’s hidden player info & abstract strategy, which I love. Also, gorgeous.” — Stephanie Straw (On Board Games)

“It’s a perfect game to play with friends and family or for team-building.” — BoardGameKing

“LATICE is very easy to teach and well-suited for gamers of any age, not to mention colorful and easy on the eyes.”… “this game will encourage players to think ahead so that they can possibly set themselves up for something bigger later on.” — Dad's Gaming Addiction

“LATICE is beautiful and its gameplay simple.” — Purplepawn.com
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LATICE is a strategy game where you match tiles by color and shape. 20 minutes to learn, 20 minutes to play, and a lifetime to master. First Edition exclusive on Kickstarter.

https://www.kickstarter.com/projects/1781473360/laticetm-first-edition-board-game
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Ever wonder how those impressive composites come together? Click through to see more GIFs of the process behind Richard Roberts' work: http://bit.ly/1zAWn7K
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It must be a blast to work inside KFC's food design team. I can just imagine brainstorm sessions for coming up with the "Worst Food Imaginable", and then the winning idea gets made into an actual product.
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