- LeadMD, IncMarketing Automation Experts, 2009 - presentMarketing Evangelist
Justin Gray is the CEO & Chief Marketing Evangelist for LeadMD. He founded the company in 2009 with the vision of transforming traditional 'grassroots' marketing efforts through the use of cloud based marketing solutions. Gray sees grassroots marketing dollars shrinking and traditional branding efforts being strewn aside in favor of a 'right message, right time approach.
- University of ArizonaBusiness, 1997 - 2001
If You Aren’t Scoring Content, You Can’t Know What’s Working
Scoring content involves more than plugging it into your funnel. Here, Justin Gray explains how to use content scoring to increase reader co
5 Ways to Keep Your Content Marketing Dreams Alive | LeadMD
If dreams of great content marketing are dancing through your head, here are five solid steps to get you there.
How to Crush Dreamforce in Two Easy Steps | LeadMD
Dreamforce is bigger and more specialized than ever. Here are two things you should internalize as you make the rounds.
How Not to Be a Monkey Wrench at Dreamforce | LeadMD
Dreamforce has grown exponentially over the years and become much more specialized. Here are 5 ways you can still make the most of your time
The Secret to Building a Content Marketing Monarchy | LeadMD
Learn how accurate buyer personas can boost your content marketing efforts by allowing you to create targeted content that resonates and con
Marketing Automation Hacks: Overcoming content clichés | LeadMD
Committing to a content plan is like committing to a marriage. Or a cat. You gotta be in it for the long haul.
The Secret to Growing Your Customer Base? Smarter Processes
The 'secret' to finding better customers and reducing churn isn't a secret at all -- it's in your data. The challenge is creating a process
Monsters of Funnel: The Art of the Story (Top of Funnel) | LeadMD
In this excerpt from the Monsters of Funnel eBook, LinkedIn's Jason Miller talks about how interesting content marketing is a vital part of
Getting the Band (And Your Sales Funnel) Together | LeadMD
Meet the Monsters of Funnel, learn about their rockin past, and why we tapped them to take the stage and rock your sales and marketing effor
This is a Mutually Beneficial Business Relationship
One of my favorite sales stories of all time is probably an urban legend. It was told me years ago by a big money, enterprise b2b sales VP.
Death of a One-Size-Fits-All Sales Process | LeadMD
Most sales departments insist on being "fair” with sales territory. But is this the best approach? Josh Wagner says no, and here's why.
Tech Stack: Combining Powerful Technology & Funnel-Driven Content | ...
Empowering marketers through powerful technology is what we do. At every stage of the funnel, LeadMD can help you plug-in to the right type
Continuing to Master B2B Content Marketing w/ Ardath Albee | LeadMD
Long form content is as valuable as ever. It’s time to retire the campaign concept and think in terms of continuous stories.
Telltale Signs Your Customer Is About To Leave (And What You Can Do Abou...
A happy customer leaving is devastating -- to your team and your bottom line.
An Unlikely Aly: When Content & Sales Reps Collide | LeadMD
Why aligning client's content strategy with the sales team's efforts can create MORE RELATABLE content and achieve greater ROI.
A Business Mistake To Remember: Why Team Alignment Is Everything
When their business model changed, one partner was in -- and the other had one foot out.