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Just Audiology Stuff
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The Blog covers a myriad of information pertaining to the hearing aid industry and health management practice.
The Blog covers a myriad of information pertaining to the hearing aid industry and health management practice.

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I read a good article today by Geoffrey A. Fowler on the Wall Street Journal. He was talking about modern TVs and their rubbish audio. In essence he said that if you can't hear the TV, the fault may not be your ears, it could be a combination of bad speakers and bad sound balancing on TV shows. He also made some suggestions for making the Audio better which included some after market add ons. It got me thinking though, sometimes even if your hearing is at fault, it might not be time for hearing aids, let me explain.
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Study in US and Canada Shows a 50% reduction in the incidence of Chemotherapy related hearing loss
Results of a randomized, controlled, phase 3 study, called ACCL0431, have been published in the early online edition of Lancet Oncology recently. Investigators from Children's Hospital Los Angeles and 37 other Children's Oncology Group hospitals in the U.S. and Canada have discovered that sodium thiosulfate reduces cisplatin-induced hearing loss in children and adolescents with cancer by close to 50%.

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Charge your aids in three hours? How about thirty seconds with no plug?
No electricity, no charging, no batteries, just place the hearing aid in a specially designed docking station, wait 30 seconds while it fills with methanol and your hearing aid will have enough energy for 72 hours of use.

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The hearing aid business has been subject to the forces of the internet just like every other sector. Modern prospects are searching for their hearing health providers online, if you aren't there, you are dead in the water.
In the book I set out a step by step strategy to ensure that your online presence works for you, not against you. I also detail the articles you should write and why with a crash course introduction to all of the facets of inbound marketing for audiology.
I explain what Audiology SEO is and how you can use it to ensure your business gets in front of prospects

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The hearing aid business has been subject to the forces of the internet just like every other sector. Modern prospects are searching for their hearing health providers online, if you aren't there, you are dead in the water.
In the book I set out a step by step strategy to ensure that your online presence works for you, not against you. I also detail the articles you should write and why with a crash course introduction to all of the facets of inbound marketing for audiology

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To help people gain experience with Google Analytics, Google is launching Demo Account for Analytics. The idea is to give those without access to a full-fledged account a way to get hands-on experience

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Why Outcomes Matter To Prospects
I wrote an article quite a while ago about using outcomes in audiology marketing, it was one of those quick ones that I wrote out after coming up with an idea. In essence, I didn't really explore the concept deeply in the article but I think people got the gist.
As I discussed a couple of articles ago, we ourselves have been on a journey of discovery when it comes to website layout. We have a better understanding of what we need to do to engage prospect viewers and hopefully move them to a contact.
We already have some ideas and we will get there, but I want to explain why it is important.

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Some recent research and an evolving concept has led us to a new understanding
If we design a page that answers these questions clearly with an engaging copy within pretty and engaging elements we are more than halfway to immediately meeting the needs of the prospect. We have clear ideas about the elements that we will use to answer those questions and we plan to begin changing our sites with this new concept in mind.
I think it is worth your while to assess your own websites with this concept in mind. We were actually meeting much of this framework with our sites without really thinking about it. However, we were missing a trick or two.

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Unite
I just attended the Unitron Unite University in Manchester, it is my second time to attend the event and it is one I thoroughly enjoy. The events are outstanding, two days of learning focused on securing and growing your hearing healthcare practice and no one talks about hearing aids. It is one of the elements that that Unitron is committed to providing to support the Independent sector.
Supporting Independents
As someone who has worked for a manufacturer, it is interesting to see what Unitron are doing with their technology elements. They have introduced tech elements that are dedicated to supporting their customers. In the case of the UK, supporting Independent hearing healthcare providers.
Tangible support elements
Every manufacturer gives support, like marketing support, advice, marketing. Unitron is the only manufacturer that has introduced actual technology elements that support the Independent and allow them to differentiate themselves. The Flex trial system, Log it all and Patient insights are elements that allow you to change your processes, business model and how you engage with a customer or a prospect.
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