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Just Audiology Stuff
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Just Audiology Stuff

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The hearing aid business has been subject to the forces of the internet just like every other sector. Modern prospects are searching for their hearing health providers online, if you aren't there, you are dead in the water.
In the book I set out a step by step strategy to ensure that your online presence works for you, not against you. I also detail the articles you should write and why with a crash course introduction to all of the facets of inbound marketing for audiology
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Why Outcomes Matter To Prospects
I wrote an article quite a while ago about using outcomes in audiology marketing, it was one of those quick ones that I wrote out after coming up with an idea. In essence, I didn't really explore the concept deeply in the article but I think people got the gist.
As I discussed a couple of articles ago, we ourselves have been on a journey of discovery when it comes to website layout. We have a better understanding of what we need to do to engage prospect viewers and hopefully move them to a contact.
We already have some ideas and we will get there, but I want to explain why it is important.
I wrote an article a long time ago about using outcomes in Audiology marketing, how can you use outcomes to engage website viewers?
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Some recent research and an evolving concept has led us to a new understanding
If we design a page that answers these questions clearly with an engaging copy within pretty and engaging elements we are more than halfway to immediately meeting the needs of the prospect. We have clear ideas about the elements that we will use to answer those questions and we plan to begin changing our sites with this new concept in mind.
I think it is worth your while to assess your own websites with this concept in mind. We were actually meeting much of this framework with our sites without really thinking about it. However, we were missing a trick or two.
We have been thinking about the structure of the pages we design lately, our experience so far has changed our thinking, so how do we engage and convert?
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Some really valuable learning and two fantastic days, and no one mentioned hearing aids! Unitron, dedicated to and focused on Independent hearing healthcare.
All mouth and the trousers too! with real solutions that differentiate Independents like Log it all, Flex trial and Patient Insights.
More valuable learning and still no hearing aids mentioned!
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Unitron have just introduced a new Mini BTE that we think is really interesting. It is exceptionally functional with user controls, 312 battery and a telecoil, yet it is still as small and discreet as the average RIC device. They have said that they designed it so that people who are not suitable for RICs may still have the option to get a device that is similar in nature. I think that they may have actually introduced a RIC killer. Let's talk about the Stride M.
Here is a quick run down of what the Stride M has to offer.
Size 312 Battery means it lasts even longer
As discreet as Most RIC devices
User controls which deliver real versatility of control
Can be fitted with thin tubes as well as traditional tubes and moulds.
There is a telecoil onboard, so it seems you can have everything
The Stride M delivers many benefits over a RIC device, thin tubes are easier to clean than receivers. They are also cheaper to replace than receiver wires. They certainly don't break down from wax or moisture ingression the way receivers do. All in all, it seems that the Stride M offers the best of both worlds, all the benefits of a RIC device without all the drawbacks.
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Hearing aids from the world leading manufacturers in Chiswick, West London
Hearing Care, Earwax Removal & Hearing Aids, Chiswick
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What is the current brand of Audiology?

Let's think about that for a while, what is the general public's understanding or feeling about the profession of Audiology? In some cases in the States we are seen as the money grabbing middle men. In both the UK and Ireland the attitudes are mixed but there is many who think similar thoughts. How do we change that, how do we begin to set the terms of reference for the Audiology profession as a brand?
What do you do that really matters to your customers and how do you let your prospective customers know that?
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Just Audiology Stuff

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To help people gain experience with Google Analytics, Google is launching Demo Account for Analytics. The idea is to give those without access to a full-fledged account a way to get hands-on experience
Demo Account is populated with real data from Google's e-commerce store and accessible to all users.
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Unite
I just attended the Unitron Unite University in Manchester, it is my second time to attend the event and it is one I thoroughly enjoy. The events are outstanding, two days of learning focused on securing and growing your hearing healthcare practice and no one talks about hearing aids. It is one of the elements that that Unitron is committed to providing to support the Independent sector.
Supporting Independents
As someone who has worked for a manufacturer, it is interesting to see what Unitron are doing with their technology elements. They have introduced tech elements that are dedicated to supporting their customers. In the case of the UK, supporting Independent hearing healthcare providers.
Tangible support elements
Every manufacturer gives support, like marketing support, advice, marketing. Unitron is the only manufacturer that has introduced actual technology elements that support the Independent and allow them to differentiate themselves. The Flex trial system, Log it all and Patient insights are elements that allow you to change your processes, business model and how you engage with a customer or a prospect.
I just attended the Unitron Unite University in the UK, it was two days of amazing learning focused on business growth ideas for Independent Hearing Provi
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Pre-qualifying & Cutting Chair Time Costs
Our profitability is under consistent pressure, so we need to consider how we can cut our costs and make the use of our time more effective. I have watched with sneaking admiration the way one large international retailer has done just this over the last few years. They have a price led business model, so it is imperative for them to keep costs exceptionally tight and to maximise opportunities. A part of that is pre-qualifying every person that ends up sitting on the chair of one of their hearing professionals.
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We believe that we should be taking every measure possible to support our customers. It is part of our ethos and a closely held belif. We also are passionate about the profession of Audiology and Independent hearing health care. So we have come up with an online strategy to support both in the United Kingdom & Ireland.
We have designed a new strategy to support our customers and Independent hearing health care in general, meet a re-designed Hearing Aid Know
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One of our latest builds for a new hearing aid centre in West London, we absolutely love the logo, but unfortunately we can't take credit for it. We hope that Deepak acheives the success he so richly deserves.
Hearing Care, Earwax Removal & Hearing Aids, Chiswick
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People
In their circles
42 people
Have them in circles
73 people
Audiology PLUS's profile photo
Rs Koro's profile photo
Beeman Marketing's profile photo
Laura Hartwell's profile photo
Advanced Hearing Group - South Scottsdale's profile photo
Darroch Hearing Aid Audiology's profile photo
John Merrill's profile photo
Plural Publishing, Inc.'s profile photo
Craig List's profile photo
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The Blog covers a myriad of information pertaining to the hearing aid industry and health management practice.
Introduction
The Just Audiology Stuff blog covers all facets of the business of hearing healthcare. From on-line marketing to processes and procedures that drive Patient acquisition and Patient retention
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