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Julie Diaz-Asper
Works at Social Lens Research
Attends Georgetown University
Lives in Washington, DC 20016
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Julie Diaz-Asper

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Presidential campaigns meet actual voters tonight night in Iowa, and
we might get our first real clues about what’s going to work in the
2016 election, the first campaign expected to top a billion dollars in
digital media spending.

Our politics and advocacy expert Tom Young weighs in on the
candidates' social moves so far, from data mining to Snapchat filters.

Even if you aren't into politics, the presidential campaigns' social
and digital strategies are the test kitchens for technology and
techniques likely coming your way soon.

#iowacaucus   #digitalmarketing   #election2016   #socialmedia  
#campaign   #snapchat  
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Julie Diaz-Asper

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Tips, tools and real-world examples on how to stand-out on a small business budget using social marketing techniques.

Thank you to the +Greater Washington Hispanic Chamber of Commerce and +Rhode Island Avenue NE Main Street for sponsoring the event!

#smallbiz   #smallbusinesstips   #socialmediamarketing   #socialmediatips  
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Julie Diaz-Asper

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Join a study looking at the future of purchasing!
Receive $200 for a 60-minute online interview.

Apply here to participate: 
http://sociallensresearch.googlePMstudy.sgizmo.com/s3/

More about the study: 
Social Lens Research is recruiting experienced purchasing managers and sourcing professionals for a study. The goal of the project is to better understand the range of ways people manage procurement contracts, with the goal of improving the process. Please fill out the following survey to see if you qualify. 
 
Time Commitment: 60-minute remote online interview to be scheduled in August.
Confidentiality:  Interview will be viewed only by the client conducting this study and will not be shared publicly.
Compensation: $200 per participant

#purchasing   #electronicpurchasing   #purchasingmanager   #sourcing  
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Julie Diaz-Asper

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Powerful +TEDx  talk: Why Do What Makes You Uncomfortable? It Could Make You Smarter 

love this. 
Stepping outside your comfort zone can up your intelligence. Seriously!
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Julie Diaz-Asper

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New Lens Study: Mobile Commerce Adoption Trends among Millennials

Mobile commerce is gaining traction amongst Millennials, 35% of respondents purchase via mobile phones today. Millennials that purchase on their phone do so regularly, 91% purchase monthly. In order to accelerate mobile commerce adoption, marketers have some clear opportunities to improve the ad content and mobile commerce experience; 64% say none of the mobile ads they see usually are relevant or useful; only 9% feel that companies offer a great experience once they click on an ad.

#mobilemarketing   #mobilecommerce   #mobile   #mcommerce   #millennials  
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Julie Diaz-Asper

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All industry statistics point to expanding use of mobile in almost every industry or sector,  from banking to TV to education to exercise. For anyone who is not convinced, Google is levying a heavy penalty for sites that are not optimized.  Here are some current stats on mobile adoption as well as tips for testing your mobile customer experience. 

#mobile   #customerexperience   #cx   #mobilecx  

http://www.sociallensresearch.com/blog/your-customer-is-mobile-time-for-your-mobile-experience-to-catch-up
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Julie Diaz-Asper

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THE MOUTHWASH STUDY! Calling all parents!

Social Lens Research is teaming with Immersive Youth to help create the next big flavor in mouthwash. Your child will have a fun opportunity to get creative and influence some of the country's top brands. Imagine your child's flavor at your local supermarket! 
 
Incentives: $10 gift card + the chance to win one of three $100 amazon gift cards + chance to be selected for additional research activities totaling $115 in additional incentives.
 
Apply below: http://sociallensresearch.GoogleMouthwash.sgizmo.com/s3/

#tweens   #teens   #parents  
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Thanks Rachel for the help!
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Here is a recap of the State of the Social Latino Panel at Latinos in Social Media [LATISM] conference for Portada Online.   The fight to gain attention among Latino consumers, especially Millennials, is escalating quickly. Organizations who are trying to reach Latinos are going to face fierce competition. +Eliana Murillo  of Google, Sameer Deen of Univision and Stacie de Armas of Nielsen share great insights on how to reach and engage mobile and social Latinos. #latism15 
On October 29th, together with a talented group of social and digital marketing experts, our contributor Julie Diaz Asper had the distinct pleasure to be on the Latinos in Social Media (LATISM) State of the Social Latino Panel. Below are her perspectives on the most important takeaways and insights from the panel.
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An important one to monitor. +Univision makes a big move into the content creator + influencer marketing space. 

“We are leveraging the best of the Univision portfolio with the appropriate audience and advertising base to build an influential network of content creators to target these ‘billennials’,” said Steven Benanav, VP, Content Partnerships & General Manager of Flama, Univision Communications. “For more than 50 years, Univision’s mission has been to inform, entertain and empower Hispanic America. Therefore, the Univision Creators Network is a natural extension of our portfolio, offering a 360° value proposition for consumers and advertisers alike in this targeted market.”

#influencermarketing   #contentcreation   #multicultural  
LOS ANGELES – JULY 24, 2015 – Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced during VidCon, the largest annual gathering of online video viewers, creators and industry representatives, the launch of the Univision Creator Network – a network of high-performing and high-potential content creators from platforms such as YouTube... Read more »
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Julie Diaz-Asper

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+LATISM has an event tomorrow to help close the homework gap!

The event will bring together policy, education, technology and telecom industry leaders to address the growing homework gap among disadvantaged student.

The “homework gap is the cruelest part of the digital divide,” said FCC Commissioner Rosenworcel during the Hispanic Heritage Foundation Summit April 29th. “School age kids without broadband will enter the market with a huge handicap.”

The free event is open to the public and focused on giving experts, parents and students a voice in how to close the homework gap. The keynote is Federal Communications Commissioner Honorable Jessica Rosenworcel.

Location: Mayor’s Office of Latino Affairs U St NW  Washington, DC, DC 20009
Time: Tuesday, June 9, 2015 from 5:15 PM to 7:00 PM (EDT)
RSVP: https://www.eventbrite.com/e/big-and-audacious-solutions-to-build-future-innovators-tickets-17232736579

You can help close the gap!

1. Attend to contribute your expertise and experiences to this important discussion in DC. Or you can join online with the #latism   #homeworkgap  hashtags.
2. Share the event with your network. 

Great video below on what children without broadband face. 

#LATISM   #DC  
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Congrats to #latism  member +Ximena Hartsock for being the first #latina  appointed to the +CEA board! 

#latinasintech   #latinosintech  
This week the Consumer Electronics Association (CEA)® announced the appointment of Ximena Hartsock, a native of Chile, and co-founder of the D.C. based startup, Phone2Action to the Board of Industry Leaders. LATISM commends CEA, Chairman Daniel Pidgeon and CEO Gary Shapiro for their commitment ...
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Took a look at the creative ways brands are using tech and storytelling to offer enhanced brand experiences for Portada. Here are some of my top picks from #SXSW2015. Interesting how both live, unedited and highly produced work well. I think the takeaway is that you need to know your audience and what they care about. Happy Friday! 

#mrx   #contentmarketing   #digitalmarketing  
South by Southwest 2015 (SXSW) recently took place in Austin, Texas. The SXSW Interactive portion of the program is a bit like spring break for technologists, interactive content producers, and digital marketers. The technology, creative campaigns and startups who receive attention at SXSW are usually good indicators of the important trends to watch in the…
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هلا
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  • Georgetown University
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Research and Data Junkie|Mom|Latina|Blogger|Social Good|Green|Curious|Visual|Geek|American Express Alum|Founder @SocialLensRes @Gigcoin|Cook & Tweet @SyPCocina Washington, DC · http://www.sociallensresearch.com/
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    Founding Partner, present
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