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Juliann Grant
Works at eCoast Marketing
Attended Merrimack College
Lives in Methuen, MA
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Juliann Grant

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The experiences we have, the decisions we make, all contribute to the unfolding... A very insightful post!
 
I take a different path on the bklog today ...
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Big happenings today at eCoast! 
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Providing the right level of support for partners in a channel organization is a balancing act. A Concierge Program, which is designed around ensuring partner satisfaction can make a BIG difference. Learn how... #channelmarketing   #partnermarketing  
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Some of my thoughts on this year's challenges for the #Channel and #Marketing...
 
Marketing Keeps You on Your Toes, Are You Keeping Up? - Key Marketing and Channel Challenges in 2014 http://buff.ly/1f9hBvx
Since the beginning of this year, I've read numerous articles that all talk about marketing trends, social media trends, content trends, and after awhile they all seem to blend. I'm going to take a stab at this, and hopefully share some new information. I'll also mix in some challenges we see on ...
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I put together this post after hearing various client comments about social media.  I'm always surprised, but at the same time, always learning that the mind hurdles continue :)
 
"We live and breathe technology and know it never stands still. Neither does business. So why is there discomfort about adapting to social media?" Check out eCoast's newest Blog addressing the many misnomers of Social Media! http://buff.ly/13z41QK
#socialmedia    #marketing    #myths  
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+Joel Don  I believe its been fixed.  Give it another shot: http://blog2.ecoastsales.com. 
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A interesting discussion about lead qualification models. Does the BANT model still work?
 
Sales Lead Qualification: SIFT for Gold before You BANT nblo.gs/NFMC9
The BANT (Budget, Authority, Need, and Timeframe) sales qualification methodology was invented over 30 years ago as a way to remind sales people what to look for when qualifying a sales lead.  When interpreted in its most rigid form (as many people still do today), in order to be fully BANT qualifie
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Juliann Grant

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I heard about the concept of Marketing Enablement last week.  It was new to me, is it new to you? Or is it a repackaged version of something else ?
Recently I participated in a CMO/Marketing Leadership round table hosted by SiriusDecisions. One of the takeaways I heard (among many) was the concept of "Marketing Enablement".
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Remember the Nescafe Gold Coffee ad campaign?  Good stories are always memorable...and bring us right back to where we were then...and now
 
Storytelling plays an important role in advertising and marketing, so let us tell you a story about storytelling...... #marketing #advertising
http://ow.ly/ocAfH
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Finally, I can decipher my 17yo text messages now... Thanks +Denis Labelle 
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ooooh boy!
 
We are live at Apple's iPhone announcement event.  Join us for speedy live updates and photos.
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Thanks Juliann. I think. Grrrr! :)
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People
Have her in circles
164 people
Chris Cole (TechnoDepot)'s profile photo
ceri ruenheck's profile photo
Doug Brock's profile photo
Kelly Moore's profile photo
Mike Boudreaux's profile photo
Lori McCormack's profile photo
patrice cartignies's profile photo
Online OSHA Safety Training's profile photo
Sammo Lau's profile photo
Work
Occupation
Marketing Executive, Marketing and Business Consultant
Employment
  • eCoast Marketing
    Vice President, Marketing, 2012 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Methuen, MA
Previously
Waltham, MA - Lawrence, MA - Burlington, VT
Story
Tagline
Helping Businesses Tackle Their Marketing Challenges
Introduction
I'm Juliann Grant, live in Methuen, MA and have worked as a B2B marketing professional for the last 20 years. I recently joined eCoast Sales Solutions to help lead their marketing efforts for the company and  for their clients.  eCoast specializes in channel marketing and works with top tier brands like HP, Cisco, EMC, Adobe and their distribution channels.   

I enjoy helping businesses find ways to humanize their brand and grow in all dimensions.  Prior to eCoast, I founded my own consulting firm  Sentrepity Marketing & PR in 2002 and was part of Telesian Technology which is a marketing agency that specializes in the industrial automation markets and contribute to the blog What's Working in Marketing

On the personal side, I keep a personal blog where I talk about life in general (not marketing).  

Let me know how I can help you or your company. I'm always up for a good joke or conversation about how to grow businesses.
Bragging rights
I'm a board member of Foster Kids of the Merrimack Valley which helps local foster children get what they need to grow and become independent citizens. I practice and teach tai chi to senior citizens and anyone who wants to learn.
Education
  • Merrimack College
    Marketing, 1988 - 1997
  • Waltham High School
    1986
Basic Information
Gender
Female
Other names
O'Connor