It's true. The complexity and range required of CMO's today is broader than ever due to the intersection of technology platforms, good marketing practices, and measurement. Thanks
Can you get your arms around it all? It's increasingly difficult for a single "expert" or "guru" to have the skills and knowledge needed to achieve digital outcomes. Well-penned insights on the " complicated and intertwined" digital marketing and technology landscapes fromHT to Gartner for using the paradigm of the Tube map from my favorite city to illustrate this brave, new interdependent world.
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