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Julia Carcamo
Works at J Carcamo & Associates
Attended University of New Orleans
Lived in New Orleans, LA
668 followers|38,255 views
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Julia Carcamo

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We were recently able to introduce a student to +Casino Journal 's Casino Marketing & Technology Conference.
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Learn more about the Google tools that make it easy to find research that can inform your marketing strategies.
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Would customers be more inclined to redeem a free offer if they won it in a game of skill? The representatives of a technology startup are betting the public will.
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Resorts in Nevada, New Jersey and elsewhere are exploring video game gambling as a way to lure younger visitors to the casinos.
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Casino direct mail marketers have a way of looking at their programs in a variety of ways. You can chose to compete on experience or on price.
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E-sports, as it is best known—has become a reality, just steps away from roulette wheels and slot machines.
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Julia Carcamo

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Marketing to Millennials looks like marketing to everyone else." Marketing to distinct generations is not as tricky as one may have you believe.
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My latest +Casino Journal column.
For years the gaming industry was on the cutting edge of loyalty programs, database management and the collection of information.
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Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Brand marketing is about creating love.
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Top social conversation drivers include retirement and protecting one's family.
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Another marketing channel reaches a tipping point. Plus, we'll be at the Casino Marketing & Technology Conference to teach you how to get ROI from your Facebook efforts
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People
In her circles
704 people
Have her in circles
668 people
Ben Patrick's profile photo
Julie Sletten's profile photo
Patrick Jason's profile photo
Yuxiang Chen's profile photo
Roy Rite's profile photo
Létissia Faruggia's profile photo
Dale Sprague's profile photo
Tatyana Vaughn (House of Ta)'s profile photo
Dan Costa's profile photo
Work
Occupation
Brand Development & Marketing
Skills
brand development and management, marketing communications, advertising, marketing strategy, integrated marketing
Employment
  • J Carcamo & Associates
    President & Chief Brand Strategist, 2013 - present
  • Isle of Capri Casinos, Inc.
    Vice President of Brand Marketing, 2006 - 2013
  • Wynn Resorts
    Executive Director of Advertising & Public Relations, 2004 - 2006
  • Harrah's Entertainment
    Director of Brand Marketing, 2002 - 2004
  • Harrah's New Orleans
    Assistant Director of Marketing, 1999 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
New Orleans, LA - Las Vegas, NV - St. Louis, MO
Links
Contributor to
Story
Tagline
Curator Of The Brand Vibe
Introduction
Brand Marketer. Customer Engager.
Today, with ever-increasing competition, marketing and branding are becoming even more tools as companies attempt to define their brand experience and differentiate themselves. Recently responsible for the strategic planning behind the reintroduction of the iconic Lady Luck casino brand as well as the repositioning and creation of other Isle of Capri Casinos, Inc. brands. Now, I'm helping others craft their brands to engage.
Bragging rights
Reintroduction of the iconic Lady Luck casino brand
Education
  • University of New Orleans
    Marketing
Basic Information
Gender
Female
I have been working in the field of brand marketing for many years and have been lucky to partner with many good and great agencies, but the luckiest partnership for me has been working with Slover and Co. I was hired on during the construction phase of a resort. Within a few months, my boss was asked to part ways with the company, leaving me with a huge project and no institutional knowledge. Together with the partners and representatives of Slover and Co, we rolled up our sleeves and managed to pull of a feat of greatness! Truly, this had to be the most exquisite collection of brand marketing insight, messaging and collateral. Then, when we thought we couldn't push them any further, we asked them to step in a create a beautiful website that was not only reflective of the brand but the Visionary behind the brand, Steve Wynn...in a weekend. If I had the chance to do it all over again, I would only do it in partnership with the team of Slover and Co!
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Public - 2 years ago
reviewed 2 years ago
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