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Jules Sowder
62 followers -
Branding and Marketing Strategist | Chief Marketing Officer | Sowder Group Agency Principal
Branding and Marketing Strategist | Chief Marketing Officer | Sowder Group Agency Principal

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The names of some of the world's well-known brands have surprising origins. The Starbucks name was inspired by a character in Moby Dick, Google's name was created from a typo and Pepsi was named after the medical term for indigestion. This slide show from Business Insider explains the origin of 24 popular brand names. https://goo.gl/A4Joro

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Love this!.. A note written by a 4th grader found by her teacher under a desk "Do you want to join a club for female empowerment? We are the leaders"
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Here's an example of why the effective use of typography is so important. My bet is this will be a case study in marketing academia for years to come. https://goo.gl/xXsQMH

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33 tips to drive strong online brand awareness... http://sumo.ly/w4dD 


In response to an increasingly divisive world, Nike releases a powerful ad featuring some of the world's top athletes who deliver a message of inclusiveness and equality. https://youtu.be/43QTjFCPLtI


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This is tops in the "How to Do It Right" category... After a 7-year old saw images of Google offices with their bean bags, go karts and slides, she wrote to Google to see if they would give her a job. After receiving the following letter, her father says she is more eager to do well in school and work for Google - even though "it will take more than riding go karts and sleeping in pods to make it with Google."
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"Doing a lot with what you have..." What an inspiring story - brilliant actually. Kudos to the Gap. Marketing at its finest. https://youtu.be/mo-kvh1w60w

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Zappos #imnotabox campaign is a real standout on a multitude of fronts. 1. Environmentally - focusing on the company's shipping boxes and repurposing them for good and entertainment. (you've got to order from Zappos to see what they've done with the inside of the box) 2. Excellent branding/image recognition 3. "Good corporate citizen" ...inspiring people not just to see the Zappos box - but to consider its possibilities. Here's a video associated with the campaign: https://youtu.be/lD7kFUhcK4Q

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