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Jukka Aminoff
66 followers -
Founder at Luxury Sales Academy
Founder at Luxury Sales Academy

66 followers
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LinkedIn is one of the best places for luxury experts to connect with each other and to share interesting stories, market data and views. People can have interesting conversations and to expand their horizons. For many people, LinkedIn is also an everyday online coach, which gives valuable advises and inspires to do amazing achievements.
#luxury

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The United States has an extremely important role in the luxury industry as a single country. She is a global superpower and dominant player in the global market. Perhaps without the U.S., the luxury industry might be doing less well.

The United States has an overwhelming market size in the global luxury goods market. In 2015, the U.S. was the number one with 78.6 billion euros, when China was in the second place with 20.1 billion euros. Americans are in the second place with 22 percent market share when we research consumer groups by nationality. Chinese are in the first place with 32 percent.

#luxury

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What Will Happen To Agnelli's and Marchionne's Legacies?

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What Were The Most Valuable Luxury Brands In 2018?

#luxury #marketing

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Will Burberry Make A Great Comeback With Its New Logo And Monogram?

Burberry announced her new logo and a new monogram just a while ago, which are the creations of Peter Saville and creative director Riccardo Tisci. Burberry's serif typeface was replaced with sans-serif, which can be described as modern but it can be effortlessly embedded into designs, which embrace popular culture. We have already seen how Versace and Gucci have been extremely playful with their designs, and Burberry might follow in their footsteps.

#Burberry #luxury #design #graphicdesign #logo #monogram

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Europe is the birthplace of modern luxury brands. European countries have their roots as former kingdoms and royal houses have always supported the luxury industry, which has employed a large number of people in different industries and the industry has required all sort of skills in order to thrive.

#luxury

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After the Cold War Russia has penetrated into the global luxury market. Russians are in London, Stockholm, Helsinki, Paris, Monaco, Marbella, Dubai and in many other places. People have seen how extravagance Russians are with their shopping habits. It is in the Russian culture to embrace lavish lifestyles and fashion. They live their lives to the fullest. In London, it is possible to discover expensive perfumes, which are heavily branded around Russian symbols in order to lure Russian shoppers.

#luxury #sales #marketing #Russia

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​The global luxury industry is growing annually and this means that there is a constant challenge to coach and educate luxury salespersons in order to give superb customer experiences.

Salespersons are currently living the best time of their lives because of new technologies, such as websites, social media channels, marketing automation, online chats, instant messaging services, email systems, artificial intelligence, machine learning, rich formats (texts, photos, animations, and videos) can be used to enhance performances. However, we are currently living in a complex world, which requires constant learning and keeping up with progress. At the same time, luxury salespersons must be able to give luxury-like experiences in all channels – online and offline.

This is the reason why The Luxury Sales Academy was founded in 2018 by Author, Master of Arts Jukka Aminoff FRSA who has written two luxury business books, Luxury – How To Create A Fascinating Luxury Brand in 2015 and Social Selling Luxury – Increase Sales By Engaging In The Digital World in 2016, and numerous articles. Buying Revolution – How Modern Salespersons Should React To Changing Buying Behaviour was released in 2015 and it was one of the best selling marketing and sales book in Finland.

#LuxurySalesAcademy #luxury #sales #marketing #customerexperience #branding

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We live in a global world and luxury buyers tend to travel and also live abroad. Hence, luxury consumption happens quite often abroad because even tourists like to buy luxury goods from their visiting locations. In many countries, you can Louis Vuitton's products but for some reason, they feel extra special when you buy them in foreign countries. "I bought these shoes from Galeries Lafayette in Paris."
#luxury #marketing #sales #LVMH #LouisVuitton #LuxurySalesAcademy

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What Is The World's Most Valuable Luxury?
#luxury #LuxurySalesAcademy
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