Win some free ice cream!
Absolutely decadently indulgent hot chocolate
I'm giving away THREE chocolate advent calendars thanks to the awesome folk at Hotel Chocolat so enter to win one!
- Various Chocolate Makerschocolate reviews, 2003 - present
- York UniversityPsychology - Specialized Honours, 1989 - 1994
Judith (who loves chocolate more than SEO at times and so has a chocolate blog for your pleasure) comes from a very technical background, having taken programming courses in high school in her home town of Toronto, Canada in 1986. Her Lab time via the school mainframe got her onto the dial-in network and what was then social networking (MUCKs). With moving to the UK in 1996 and the advent of broadband, she has barely logged off since.
She has been working in search and online marketing since 1996, when she helped a friend create and market a jewellery and giftware business online. Using her degree in psychology to understand and leverage the ways people were searching for goods and information online, she quickly delved into the world of Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).
Judith has extensive experience in performing “hands-on” SEO, indulging in everything from keyword research through to content development and link building. She is also a dab hand at strategising social level media campaigns as well as paid search (PPC) campaign creation and management. Prior to joining Beyond in April 2010, Judith worked at i-level after working in-house across a variety of sectors including retail/eCommerce, high-tech and publishing.
As Search Director at i-level, Judith worked strategically with the search team for clients including Fidelity, GalaCoral, the National Gallery, NBC Universal, Readers Digest, Bayer, RBS & NatWest, the CIPD, Orange and the COI (UK Government), creating integrated strategies involving paid and natural search combined with social media marketing.
At Beyond Judith is heading up the specialist search team, working to deliver a fully integrated digital solution to clients. She is working on integrated online strategic solutions, online reputation management, social media engagement strategies, technical auditing, optimisation of digital assets (text, image, video, news, etc), bespoke training, search consultancy and competitive assessment and analysis.
regularly for SEO Chicks as a blogger, Centaur’s “Technology Weekly”, a B2B
newsletter covering news around the internet and Mostly About Chocolate where
she writes about her other passion. She
speaks at various conferences and enjoys sharing her knowledge. Judith has been a judge of the UK Search Awards, Affiliate Awards and Academy of Chocolate Awards which may have been the most difficult of the lot ;-)
- Mostly About Chocolate BlogChocolate Editor & Reviewer, 2009 - present
- BeyondHead of Search, 2010 - present
- i-levelSearch Director, 2008 - 2010
- Centaur MediaSearch Manager, 2006 - 2008
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